Leave it to Joan Stewart, the Publicity Hound, to create a virtual training program for PR assistants.
Publicity Hound University is a perfect plug-in for enterpreneurs who want more media attention.
While writing a news release is relatively easy, targeting distribution can be a guessing game. And, tracking the coverage may be tricky. But not if you have a trained PR assistant working for you.
Joan's covered all of these bases and then some with her PHU faculty. After completing the program, your assistant will be completely trained on how to manage all of your publicity and promotion campaign projects.
Your assistant will learn how to research media outlets, ghostwrite articles and post them to online article directories, use reprints multiple ways, update print and online media kits, find bloggers who can write about you, find podcasters who can feature you on their podcasts, use editorial calendars, form valuable relationships with journalists, and write press releases not only for journalists, but for the search engines.
You can learn more about the program here: Publicity Hound University
Joan's program comes with a 100 percent money-back guarantee.
In January, Joan spoke at my Ultimate PR Secrets virtual event. Because I believe in her products, I became a Publicity Hound affiliate. All links in this post lead to my Publicity Hound affiliate sites.