I’m a member. You’re probably not. So, I can’t share all the details with you about what I learned at The System Club’s annual members-only meeting. But, I can share my review and takeaways and you can listen to The System Seminar Internet Marketing interviews for free [affiliate link]. Start With Stories Ken McCarthy, The…
It happens. Sometimes I can be overly friendly. I love meeting people and finding out what they do. Reality hit me recently in the face at a conference lunch: I don’t need to know everybody and they don’t need to know me. Here’s how it happened . . . A friend and I asked if…
Your community is a set of concentric circles, beginning with your closet relationships and expanding out as far as your would like to reach. In plumbing the depths of my experiences archive, I remembered this presentation I created two years ago. Dual cast to a live audience in the room and over the Internet, the…
When you’re looking for a story to tell about twitter, you can use this one – at least that’s what I’m going to tell my friend I’m having lunch with tomorrow. Because she’s writing a book about networking, she needs stories. So far, no one’s contributed one about twitter – until now. That’s me with…
I know, I know. I left out a c – the same letter that was left out of a word in a message that reads: “take advantage of all the faulty interviews while they’re still up” How about you – would you listen to faulty interviews or faculty interviews? While the faulty ones might be…
have to admit I’ve been confused more than a few times the past few days about all the “Indy” talk that’s going around.And not just on Twitter, in emails from family, conversations with friends and at events like the showing of “Indiana Jones and the Temple of Doom” last weekend in our neighbor’s backyard theater.When…
No matter what you’re trying to do and where you’re trying to go, it’s always easier, faster and more direct if you have a plan. Today, I’m sharing our creative project planner outline with you. CoryWest Media, LLC Creative Project Planner Primary Purpose Secondary Purpose Target Audience(s) Route to Communication Theme Tone Goals Features/Benefits Key…
The last time I tried this, no one showed up. After sending out hundred of postcards and press releases about a “how to blog workshop” in March, the date came and went and nobody came. Thanks to Kathy Doyle and The Academy for Non-Profit Excellence, I got assigned to create and teach the “Reboot Your…
When I first met Mark, he scared the trust out of me. He was too tall, too good looking, too positive, too polished, too loud and too unreal. How could a guy beam so bright all the time? What kind of show did he think he was on? Because I couldn’t figure him out, I…
Tomorrow I’m teaching a build a blog workshop at the Academy for Non-Profit Excellence. I have to hand it to Chicago non-profits, next month Beth Kantor will be keynoting at Community Media Workshop’s Making Media Connections event. If non-profits get that they need to communicate to their communities where they are [hint: online], why don’t…
Missing Immediate Action – that’s a new term I came up with to describe my frustration with public relations that prevent you from doing what you want to do when you want to do it. MIA damages customer relationships, halts the sales process and short-circuits any progress. Here’s how MIA happens . . . –…
Speaker David Bullock: www.davidbullock.com on START Selling: Business Development Action Plan About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. I will…
Presenter Wendy Piersall: www.sparkplugging.com on When Your Business Takes Off: Strategies for Managing Business Growth About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify…
Speaker: Liz Strauss of Successful Blog on how to write a compelling offer "ME" Liz Strauss worked over 20 years in print, software and online publishing. As vice president and publisher, Liz developed products and strategic plans with publishers in Europe, Australia, the U.K. and Ireland Online, Liz is known as a community builder. Her…
Speaker: Chris Garrett www.chrisg.com Chris recently co-authored “ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income” with Darren Rowse of ProBlogger.net. All SOBCon08 attendees got a copy. Thanks to Chris, you can follow the SOBCon08 twitter crowd on crowdstatus.com. About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08:…
Chris Brogan – www.chrisbrogan.com – talked about new media communities. About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. I will share…
Lorelle Van Fossen of Lorelle on WordPress talked about defining your business. Purpose: to define and clarify your business in ten words or less About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you….
Presenter: Brian Clark, Copyblogger and http://www.lateracation coming summer 2008 About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. I will share notes…
About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. Starting today, I will share notes from each session along with how I’m…
In 2007, I wrote a post about the top 10 ways to quickly become a subject matter expert using LinkedIn. I entered a contest and I won a free trip to BlogWorld! Written in 2007, this is one of my most popular posts by far, [thanks for the inspiration and for sponsoring the contest, Scott…
Take a look at this picture I snapped in the Morton Arboretum’s Daffodil Glade last Friday. You can see there is beauty in one flower, but there is pure power in bunches. That’s also true with news releases: write one about you and you get all the attention, or you can gather up a few…
In thinking about how we write and distribute optimized press releases – every time – for our clients, I decided to share the same strategies with you. What Makes Writing Online Press Releases Different One of the big differences between releasing a news story online and sending a press release to your local paper is:…
Liz Strauss is hosting a big event this weekend in Chicago called SOBCon – Biz School for Bloggers. For a few weeks now, the attendees have been talking to each other on twitter, updating statuses on the event wiki, checking out the event’s Facebook site and commenting back and forth on each other’s blogs. So,…
Let’s just say it’s hard, if not impossible, to get into my book group. When we moved to town, it took me three years to get an invitation. It’s not that I didn’t try. I did. There were no openings. But, I did have one qualification in my favor: I live within the four block…
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