Given the title “Wired PR Works,” you might think this blog is about marketing, social media and public relations? Not really, it’s mostly about RSS and search engines – at least that’s what Google says. How does Google review you and your site? What keywords does Google suggest you use? What terms should you bid…
His name is Joe. He is a screenwriter. He goes to parties in Malibu. He flies to London. He will be famous. He wears it well. He is not proud. He is not humble. He is who he is. Last night at a techy-type social/networking event, I wondered who these people really were. What if…
Are you influential or popular? For Galinda, a Wicked witch it’s all about being popular . . . When I see depressing creatures With unprepossessing features I remind them on their own behalf To think of celebrated heads of state Or specially great communicators Did they have brains or knowledge? Don’t make me laugh! They…
How can you promote your expertise in four lines? When you open a Twitter account and complete your profile, Twitter challenges you to do just that. Wondering how Twitter works? Take two minutes to find out. Watch this Twitter in plain English video from Common Craft. Twitter Profile Content: What Do You Want to Be…
We missed the hometown Fourth of July festivities here last year. Instead, we celebrated at Universal Studios Orlando where watching fireworks will set you back $10 each. Never mind that we’d never paid to watch fireworks anywhere. We were at Universal Studios. Signs, announcements and posters pushed us to give in and buy now. Scarcity…
Do you Digg your own stuff? Stumble over your posts? Tweet your latest? How far can and do you go to let people know what’s hot where you are? Because my company specializes in promoting our clients and their work, promoting blog posts is on my mind. How can bloggers maximize their efforts? Here’s how…
Do you Digg your own stuff? Stumble over your posts? Tweet your latest? How far can and do you go to let people know what’s hot where you are? Because my company specializes in promoting our clients and their work, promoting blog posts is on my mind. How can bloggers maximize their efforts? Here’s how…
Welcome to July! Where will your adventures take you this month? Going on vacation, to the fireworks, to a parade, to the beach, to a conference? Will I see you at BlogHer ’08 in San Francisco? Check out the list of BlogHer ’08 attendees. I had so much fun volunteering as live blogger and microphone…
How about you? Do you like to keep this kind of information secret? In 24 months of publishing posts, I didn’t think to let you in on something you might want to know: my most popular posts and my top recommendations. So, here’s my first report. In 30 days, I published 20 posts. Only two…
Did you find everything you were looking for? That’s the question every customer gets asked every time they check out at our Trader Joe’s, “your neighborhood grocery store.” Unless I’m in my friend Dan’s line where we quickly take the next few minutes to exchange news [they’re going to Indiana this weekend to pick up…
“Do me a favor. Sand the door first.” That’s what my interior decorator told me when I called and asked him to paint a new entry door in the next day or two. That was his way of saying he didn’t want the job. Why not? He’d already painted the whole house. He knew there…
One way to get attention is to talk in new places. That’s what guest posting is all about. Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make Up Your Mind to Make Some News.” Here’s an excerpt . . . While writing a press release is…
I insisted we see it in Imax. We paid $5 extra a seat. Why? I have no explanation except: I liked the title. Now, I love the story. Kung Fu Panda rocks. Here’s why . . . Tagline: Prepare for awesomeness. Plot: Po the Panda is the laziest animals in all of the Valley of…
What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a…
Writing an Amazon.com best-seller is one way to be perceived as a subject matter expert. People visit your page, they buy your book – and they read the reviews. When I met Brad Shorr, his Amazon review success intrigued me. Listed as the first reviewer for at least one best-selling Amazon.com business book, Brad says writing…
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Youth Media’s New Storytellers. Read about how youth and video cameras are changing the world. This post is one in a series of four; browse the Making Media Connections 2008 category. Were you at the conference? Let us know about your links or leave…
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Butts in Seats-How to Turn People Out: the Secret Ingredients. This post is one in a series of four; browse the Making Media Connections 2008 category. Were you at the conference? Let us know about your links or leave a comment. Panelists Mike Ervin,…
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Power of Word of Mouth, Paid Media and the PSA. A PSA is a public service announcement or free air time on major media that’s given to non-profits. This post is one in a series of four; browse the Making Media Connections 2008 category….
Google Beth. Look for Beth’s blog. Got it? Right now it’s the number one result for Beth – out of 65,300,000 results. Beth AKA Beth Kanter, was in some of the same sessions I was at BlogHer last summer. At the time, I remember her as a stand out for her passion and the way…
Super Quick Quiz Who did you talk to online today? What did you say? Where did you go? Why? What did your recommend? What did your friends do online today? Super Quiz Answer One window fulls of feeds – from you and your friends. It’s all there: twitter, Facebook, RSS, YouTube, etc. See what’s going…
It’s summer. School’s out. Do you know where your website’s [or blog’s] grades are? Use today’s cool tool, Website Grader developed by HubSpot, to find out. Using a 100 point scoring system, you’ll have one number to relate to along with lots of areas to improve. And, the really cool thing: you can compare your site to…
Cameras. They’re everywhere. And, they’re aimed at you. Because I’ve been in front of or behind the camera so frequently recently, looking camera-ready is on my mind. At a recent tweetup [a social gathering for people who twitter; follow me @wiredprworks], we joked about getting our pictures taken. Part of the fun of socializing is…
How influential is your blog? If you’re a PR blogger and you’re on the PR Friendly Index, Brendan Cooper will tell you. This week, Brendan announced the latest top 100 PR blog rankings. How did wiredPRworks come in? Up 15 points from our November 2007 PR Friendly Index blog ranking at 61 to number 46….
Challenge: Differentiating You and What You Do Solution: Promote ALL of YOU, including your social network Read: 33 Ways to Get Social Networking to Work for You Time: < 3 minutes to read Action: Choose top 2 or 3 to implement Inspiration: Chris Brogan’s post “Will Companies Value Your Personal Network?” 33 Ways to Get…
Two years. Three platforms. 399 posts. Today I’m celebrating my second anniversary as a blogger. For some reason, I thought my anniversary date was 06.06.06. But, it’s today: 06.02.06. Actually, I wrote my first blog post – ever – in the fall of September 2004. I chose something silly to amuse my audience, make it…
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