Is it right to take someone down? At this moment, an online press release someone distributed about their twitter accomplishments is on Digg. The title isn’t very complimentary. And while I agree with the assessment that bragging about something isn’t the right way to market – especially if what you’re touting isn’t all that great…
If you publish an email newsletter, you know that writing a compelling subject line is often the hardest part. So, what does it take to get people to open your email? Is there a formula you can use to up your open rates? What can you learn from your email marketing about how your community and…
When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and social media was something I read about, not interacted with. Being thankful with year-round Thanksgiving PR…
Promoting a Chamber of Commerce is a multi-level, multi-purpose communications endeavor. A press kit is one way to present your organization to not only the media, but to business owners and local leaders. Today, I’m sharing my response on LinkedIn Answers to this question: I am putting together a press kit for a chamber of…
Thanks to Peer Lawther for asking this question on LinkedIn: Has anyone used Twitter as a live conference blogging tool, and what were the conclusions you reached as to its suitability? See how everyone answered the question about how to use Twitter as a live conference blogging tool. Here’s my answer – Peer selected it…
A reader writes . . . Hi Barbara – My name is Mark McGinnis and I’m not sure just how I got on your mailing list – but it was good timing for this… My wife (Kim) and I are new to offering Seminars. I saw that you got 77 people signed up for your…
What’s your single biggest question about how to become a subject matter expert? – my 1700th update on twitter.com Thanks to everyone who sent in a question, I came up with this post with strategies on how to become known as the go-to person in your niche. In doing some research I found this subject…
No matter what your age, mastering social networking can be challenging. While teens and young adults might appear to be less self-conscious about setting up online profiles, the one major missing component for many of them is strategy. How do you set up – and maintain – not only an effective online profile, but nurture…
Speaking to a group is a great way to get out in front of new audiences. Most organizations have a communications person who will publicize your appearance to their members and maybe the media. You can help them promote their event – along with your appearance – by sending out an additional news release of…
On October 25, I’ll be speaking on social networking for writers at the 2008 IWOC Writers Conference. I’m an IWOC [Independent Writers of Chicago] member. For me one of the benefits is being listed in their database as a professional writer and speaker who specializes in online PR and social media. If you’re a Chicago…
What do plan to do with your online marketing over the next six months? Lee Odden, of Online Marketing Blog, asked his readers to vote for the top three online marketing tactics they would use the most from now, mid-September, through mid-March 2009. What’s interesting to me is that corporate web site comes in way…
For most bloggers, conventional wisdom says that Stumbleupon traffic is good to spike your numbers, but not so good at holding attention. Usually, I agree. Typically, my Stumbleupon traffic has a bounce rate of 70% or higher, which means that most people glanced at my blog and clicked onto something else with ten seconds. In…
California and Illinois tied for top state with the most readers. That’s one of my more interesting findings from July’s end of month statistics. In June, I reported on the most read posts. This month, I decided to build in Google Analytics, a free service you can sign up for to track your web and…
Every Thursday, I share a few random Google keyword search rankings with my newsletter readers. [Want to be on the list? Email wiredprworks AT aweber DOT com.] Today, I’m sharing them with you. Here’s how it works . . . keyword-search term ranking/number of results for term conveying expertise = keyword-search term 4/1,580,000 = number…
Do you Digg your own stuff? Stumble over your posts? Tweet your latest? How far can and do you go to let people know what’s hot where you are? Because my company specializes in promoting our clients and their work, promoting blog posts is on my mind. How can bloggers maximize their efforts? Here’s how…
Do you Digg your own stuff? Stumble over your posts? Tweet your latest? How far can and do you go to let people know what’s hot where you are? Because my company specializes in promoting our clients and their work, promoting blog posts is on my mind. How can bloggers maximize their efforts? Here’s how…
How about you? Do you like to keep this kind of information secret? In 24 months of publishing posts, I didn’t think to let you in on something you might want to know: my most popular posts and my top recommendations. So, here’s my first report. In 30 days, I published 20 posts. Only two…
Looking for a top-ranked marketing creativity and innovation speaker? “Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Inc.com Inspire your audience to take success action steps while they’re still in the room. Barbara Rozgonyi leads CoryWest Media. A WIRED branding and social selling…
Challenge: Differentiating You and What You Do Solution: Promote ALL of YOU, including your social network Read: 33 Ways to Get Social Networking to Work for You Time: < 3 minutes to read Action: Choose top 2 or 3 to implement Inspiration: Chris Brogan’s post “Will Companies Value Your Personal Network?” 33 Ways to Get…
It happens. Sometimes I can be overly friendly. I love meeting people and finding out what they do. Reality hit me recently in the face at a conference lunch: I don’t need to know everybody and they don’t need to know me. Here’s how it happened . . . A friend and I asked if…
Liz Strauss is hosting a big event this weekend in Chicago called SOBCon – Biz School for Bloggers. For a few weeks now, the attendees have been talking to each other on twitter, updating statuses on the event wiki, checking out the event’s Facebook site and commenting back and forth on each other’s blogs. So,…
Did you know you have money that’s hidden somewhere and could be working for you? That’s the kind of headline that either pulls you in or turns you off. But, it’s true. You do have more money than you think you do. I know that for a fact. Every year when I meet with our…
“If you’re not in sales, you should be. Your persistence is impressive.” one of my many messages to someone I met at a networking event. It took a collective 21 emails to schedule a phone conversation. How easily do you give up on networking follow up? If you’re like me, you send out a “great…
Monday means Marketing Sherpa. Today’s Marketing Sherpa PR Interview features Peter Shankman and his new site/service called “If I Can Help a Reporter Out, I Will.” The founder of The Geek Factory Inc., Peter also wrote the book, “Can we do that? Outrageous PR Stunts That Work and Why Your Company Needs Them.” Matchmaking PR…
One way to make a name for yourself is to rank your peers. Kudos to Brendan Cooper for his evolution of the PR Friendly Index. This month, Wired PR Works comes in at 61/100. To see how the top 100 PR sites stack up in terms of Brendan’s new scoring system, check out the…
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