Butterflies used to be my visual brand. Why? Because I like photographing them and with the tagline “Marketing Transformations,” I though they were a natural fit. So I posted a series on my site: one for every page. But, did the images fit the brand? Here’s a replay of an article about branding methods, updated…
Coming up on October 30 in Lombard, Illinois . . . here’s a press release about an event that’s expected to draw over 500 people and 50 exhibitors. Need a business to business social networking or social media marketing strategies speaker? We released new about the expo via PRWeb. Social Media Talks Buzz Up Lombard…
Looking for a workshop on how to hone your digital PR and social media skills? I’m teaching one on October 27. Here’s the event description. Register for DIY Digital PR Social Media Workshop. “Ingredient X: Top Secret Digital Fuel for Powerful Business Results” Learn how to propel your reach directly to people who can bring…
In about a week, I leave for my third BlogWorld and New Media Expo Conference in Las Vegas. I’m looking forward to reconnecting with friends like Artist Tara Reed from Oregon, Carlos Hernandez from San Francisco [if you’ll be there, please leave a comment or tell me “I’m going to BlogWorld!” on twitter] and a…
Thanks to these groups for allowing me, Barbara Rozgonyi, to talk to their members about social media, wired writing, twitter and digital PR! Browse my social media, wired writing and PR presentations. January West Suburban Women Entrepreneurs, LinkedIn 101 Electrology Association of Illinois, LinkedIn 101 February It’s Chic to be Geek, Business and Technology Skills…
I don’t do this enough: promote Social Media Club Chicago events. On the surface this is a group that enjoys being together. We laugh, we hug, we tweet, we talk. There. Are. No. Wallflowers. If you’ve never been to a wall-flower-less event, than I suggest you check one of ours out. The next one is…
I don’t do this enough: promote Social Media Club Chicago events. On the surface this is a group that enjoys being together. We laugh, we hug, we tweet, we talk. There. Are. No. Wallflowers. If you’ve never been to a wall-flower-less event, than I suggest you check one of ours out. The next one is…
You could call this a high-click post. It gets more traffic than some blogs will ever get. It won a trip to BlogWorld. A national association just asked for republishing rights. More sites link into “Becoming a Subject Matter Expert on LinkedIn: The Top Ten Ways” than any other post on my blog. And, now…
Depending on where you stand and look at “The Bean” in Chicago, you’ll see different reflections. [image credit: the social lens] The skyline is the same, but the sky and the people are different. Content works the same way. You produce it and it’s up to the reader or viewer to take it and reflect…
That’s the question I got from another mom – also with three kids and also the owner of a creative agency. We know each well other from in-town connection points, but we hadn’t “met” on the internet until a few weeks ago. She wanted to know how I’d been able to accomplish so much online….
[This post is one in a series from Ragan’s Social Media Revolution Conference, which took place in Chicago on June 24-26. Browse my social media conference coverage.] For two of the best examples of corporate communications and PR on twitter, follow @allanschoenberg and @cmegroup. Allan Schoenberg is director of corporate communications for CME Group, the…
A reader writes . . . My questions are about boundary issues with Facebook, LinkedIn and blogs. As a therapist, I want to be current with social media, yet I am aware of the need for appropriate boundaries with my clients. Currently, my Facebook contains only professional information and a few events. I’m very…
Looking for a workshop for your group? Here’s the collateral information I use in my Social Media Sampler Workshops. More information about Barbara Rozgonyi, social media, online marketing and PR keynote speaker – workshop leader. Social Media Sampler for Chamber of Commerce: Putting a Face on You and Your Business View more OpenOffice presentations…
Wondering what it’s like to go to a Social Media Club Chicago event? Watch this 126 second video to find out. Thanks to Big Teeth Productions for producing the video and for writing this event recap post. smc chicago april the teeth were there . . . were you? Want more information about SMC Chicago?…
Let’s take inventory, okay? Get out a sheet of paper. Make three columns. Label one “group,” a second “connected” and the third “disconnected.” Connected means plugged in online via twitter, Facebook and Linked, etc. Disconnected means analog or email only. Now, list all of your groups in three categories: business, social and peripheral. In each…
“Suggestion: change butterfly for a picture of bees. Bees provide value, they share, move pollen from one place to another. You are a bee.” Feedback from my presentation this morning to Naperville Chamber of Commerce Women in Business This post is a recap of our collective experience. Were you there? Please leave a comment so…
How do you commune with your community? Recently, a client asked how we develop our social media marketing strategies. Our approach is based upon our Marketing Transformations Process, a 10-step program that results in an accelerated marketing plan. Today, I’m sharing an outline with you to get your input. While this is more of a…
A reader writes . . . I’m working on a proposal for PR work to a potential new client, and was wondering how you are incorporating social media tools into your proposals. Do you set up a separate rate structure re strategy and implementation for creating a buzz on blogs, Facebook, Linked In, Twitter, etc.,…
While these tips were written specifically for those ages 44-63 to appear on Toby Bloomberg’s Diva Marketing blog, there is something in here for everyone. Toby asked each of her guests, Des Walsh, Carlos Hernandez and Barbara Rozgonyi [me!] to submit social media tips as a companion to our appearance on her BlogTalk Radio show,…
“I can see you’re an open networker,” someone told me last week. “You make it easy to reach you via phone and email.” Yes, that’s true and if you’re looking, look no further: my email is connect[at]corywestmedia.com and you can call or text me at 630.207.7530. Some of you reading this are shaking in your…
For the 241 people who registered interest in attending SMC Chicago’s March event, business to business and social media is a hot topic. It all comes down to listening. But, first you have to have the tools to tune in. And, you have to go where your people are, which is most likely one or…
Okay, I’ll admit up front that this might sound a bit self serving, and it is because it’s about me. But, I’m only showing you what can happen so that you can see where you might be in 10 months if you start a social media optimization plan today. I didn’t even know I was…
On Friday, the first day of spring!, I’ll be presenting this 20 minute social media mashup to the National Speakers Association’s Illinois Chapter. My inspiration comes from a play our family saw called “The Complete Works of William Shakespeare: Abridged.” On our family trip out west a few years back our daughter – who was…
Here’s the biggest question I get about Facebook: How do I separate my friends and my family from my business? The biggest concern? A clash of the multiple personalities that exist in one’s life. You know who you are: a mom, a sorority sister, an aunt, a book club member, a church-goes, a music fan,…
Today I did something I’ve never done before: speak to job seekers about writing. Thanks to Carlos Hernandez, a friend from San Francisco I met at BlogWorld in 2007, I was honored to be the speaker at GraceWorks. I didn’t tell the group my own job-seeker stories about . . . – how I graduated…
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