You could call this a high-click post. It gets more traffic than some blogs will ever get. It won a trip to BlogWorld. A national association just asked for republishing rights. More sites link into "Becoming a Subject Matter Expert on LinkedIn: The Top Ten Ways" than any other post on my blog. And, now it's in a book.
In the video [I still can't believe I had the courage to make this with NO makeup - at all!], you'll see how and where the post appears in Larry Weber's new book "Stick & Stones: How Digital Reputations Are Won Over Time and Lost in a Click."
Although Wired PR Works is mentioned in David Meerman Scott's book "The New Rules of Marketing & PR" this is the first time my words are in someone else's book. Thanks to Mr. Weber's editor who emailed me to let me know this was post was selected after the book was published. It's an honor to be listed along with Reid Hoffman the founder of LinkedIn. I've read the book and if you'd like to, too, you can click on this [affiliate] link to order directly from this post.
When I wrote this post, I had no idea it would be published and linked to so much. Here's why I think that happened . . .
Blog to Book - 12 Keys to Posting for Publishing
1. List: Top 10 anything gets noticed
2. Topic: LinkedIn is a popular social media platform
3. Keywords: Become a Subject Matter Expert is a desirable goal for many entrepreneurs
4. Search: Good search ranking; easy to find
5. Links: Referenced elsewhere with lots of inbound links
6. Author: Credibility with a deep body of work
7. Blog: Established and listed on Alltop and AdAge Power 150
8. Coverage: Referenced within the post about the amount of coverage
9. Winning: Contest winner
10. Content: Well-written
11. Book-friendly: Fits style and format
12. YOUR IDEA HERE 🙂