SohoSeminar Tweet Log

The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community

from Loyola University's Information Commons Overview

image: Loyola University's Information Commons by Barbara Rozgonyi for thesociallens.com

On March 4 and 5, I attended and presented at Soho Seminar's "Using Social Media to Align the Corporate and the Personal Brand Conference" at Loyola University's Chicago campus. During a lunch break, David Kamerer, who is a Public Relations and New Media professor at Loyola, took us on a tour of the Information Commons. Here's the view from inside . . .

What a stunning space for Collaboration, Connectivity and Community.

These 3 C's also apply to social media, don't you think?

During the conference, I shared my observations on twitter via @wiredprworks.

In case you missed them, here they are with no editing, except to add in a twitter ID that wasn't included in one original tweet. To read the tweets in order of update, start at the bottom and read up.

Looking for the highlights only? Then, check out the tweets in italics.

#SohoSeminar Twitter Updates from @wiredprworks

creating a LinkedIn poll got @cruiter over 200 responses, client meeting, speaking opportunity #sohoseminar 3:51 PM Mar 5th via web

40xs more likely to be found on LinkedIn if you have a complete profile -need 3 recommendations #sohoseminar #in 3:50 PM Mar 5th via web

Branding strategy: ownable position, identify target audience, engage #sohoseminar 3:46 PM Mar 5th via web

RT@thatwoman_soho: #sohoseminar Social Media has created "Over-choice." 3:42 PM Mar 5th via web

B2E employee is in a place where they're the employer #sohoseminar need toe be catering to them 3:41 PM Mar 5th via web

@cruiter now speaking about building/growing brand culture #sohoseminar 3:38 PM Mar 5th via web

LinkedIn toolbar for firefox https://addons.mozilla.org/en-US/firefox/addon/1512 #sohoseminar #in 3:08 PM Mar 5th via web

best part about LinkedIn for @jwillie - groups #sohoseminar tools: #in, tool bar, your profile 3:07 PM Mar 5th via web

now up @jwillie on LinkedIn #sohoseminar 2:49 PM Mar 5th via web

@7summits thanks for an enlightening presentation, Paul! #sohoseminar 2:31 PM Mar 5th via web

social media is the new collaboration which brings the community together as a whole #sohoseminar 2:20 PM Mar 5th via web

RT @thatwoman_soho: #sohoseminar Hire people To Support Your Brand -- @7SummitsAgency 2:16 PM Mar 5th via web

marketing is path finder for applied social media, uses listening platforms, Key Opinion Leaders KOLs share insights #sohoseminar 2:14 PM Mar 5th via web


Image: Dan Schawbel, Friday's keynote, with Barbara Rozgonyi

@danschawbel - thanks for your inspiring and informative #sohoseminar personal branding presentation! 2:13 PM Mar 5th via web

I'd love to see you smile goes to I'm lovin" it went from corp to consumer focus #sohoseminar 2:08 PM Mar 5th via web

Bandit - brand attributes now defined for IT - internal brand initiative case study-get it to stick #sohoseminar 2:07 PM Mar 5th via web

get three groups together: communications, marketing, HR to align initiatives #sohoseminar 2:06 PM Mar 5th via web

embrace social as part of internal culture -bridge home & work with social tools #sohoseminar 2:04 PM Mar 5th via web

want to train internally to get message right when shared externally #sohoseminar 2:02 PM Mar 5th via web

personal brand +s for companies=free marketing, PR, sales, thought leadership, recruitment @danschawbel #sohoseminar #in #fb 1:39 PM Mar 5th via web

biggest differentiator for everyone will be: network/resources = higher productivity @danschawbel #sohoseminar 1:38 PM Mar 5th via web

3 tips take on big projects, focus on your network, have to be visible-there's no more blind dates, own your name @danschawbel #sohobiztube 1:35 PM Mar 5th via web

people are going to have trouble with how they're viewed online versus who they really are, has to be authentic! #sohobiztube 1:33 PM Mar 5th via web

huge: for the first time ever your network is online and you can be judged for first time based on your network #sohoseminar 1:31 PM Mar 5th via web

@thebrandbuilder Great meeting you, too, Olivier & merci for your assistance w proper French pronunciation in my #sohoseminar preso 🙂 1:29 PM Mar 5th via web in reply to thebrandbuilder

take your niche and then spread your wings from there @danschawbel #sohoseminar 1:23 PM Mar 5th via web

gmail, gtalk and google reader @danschawbel's favorite tools - reads over 600 feeds/day-you have to be a specialist #sohoseminar 1:22 PM Mar 5th via web

be consistent, use same picture everywhere @danschawbel #sohoseminar 1:16 PM Mar 5th via web

package services to monetize @danschawbel #sohoseminar 1:16 PM Mar 5th via web

@nancyloo - you made it! #sohoseminar 1:14 PM Mar 5th via web

size, quality and reach of a personal network becoming more impt to employers @danschawbel #sohoseminar 1:07 PM Mar 5th via web

@duongsheahan @mjtam - welcome to #sohoseminar - great to see you! 1:04 PM Mar 5th via web

a lot of it is indirect book=linear pay per view :: mag=cable :: blog=broadcast @danschawbel #sohoseminar 1:00 PM Mar 5th via web

very few ppl can monetize blog, but you can lead ppl elsewhere #sohoseminar 12:59 PM Mar 5th via web

being #1 for your subject matter is really big, personal branding will only become more impt @danschawbel #sohoseminar 12:56 PM Mar 5th via web

3 things @danschawbel learned: be open w mgr, be careful of online perception, keep your personal brand in check #sohoseminar 12:52 PM Mar 5th via web

likes twitter so much bc it's public @danschawbel #sohoseminar 12:50 PM Mar 5th via web

RT @dmscott Downsized? Fired? the new rules of finding a job http://bit.ly/DqGiU An older blog post of mine but still valid 12:47 PM Mar 5th via web

check out www.score.org for free business support #sohoseminar 12:42 PM Mar 5th via web

#sohoseminar @danschawbel started a business 3 wks ago, has 4 interns:: in order to scale, you have to get ppl to support you 12:41 PM Mar 5th via web

discover create communicate maintain personal branding process #sohoseminar 12:36 PM Mar 5th via web

writing articles is great, gets you visibility and credibility, start w smaller properties,build up #sohoseminar 12:29 PM Mar 5th via web

personal branding is how we market ourselves to other people @danschawbel #sohoseminar 12:23 PM Mar 5th via web

good social media policy can set your company apart, mid-market and medium size cos biggest target for harassment #sohoseminar 11:13 AM Mar 5th via web

RT @DavidKamerer Had it with Mafia Wars and Farmville? lite.facebook.com sends apps packing, delivers clean social experience. #sohoseminar 11:02 AM Mar 5th via web

RT @tektitegroup never, "smack talk" people online. You can be held liable for what you say. #sohoseminar 11:01 AM Mar 5th via web

RT @DavidKamerer Good source of images protected by Creative Commons: http://bit.ly/tYw2j Be sure to tick the "Creative Commons" box 10:44 AM Mar 5th via web

voicescreener.com - service for recruiters to check out via @thelarch #sohoseminar 10:31 AM Mar 5th via web

@chipassionistas - enjoyed reading your #sohoseminar day 1 recap! http://budurl.com/ufw8 10:29 AM Mar 5th via web

@thelarch - thanks for your presentation on social media and compliance, Jeff - very helpful! #sohoseminar 10:12 AM Mar 5th via web

http://commons.wikimedia.org all photos under creative commons via @thelarch #sohoseminar 10:09 AM Mar 5th via web

RT @DavidKamerer: Most copyright law revisions in the past 50 years have favored copyright holders, not the greater good. #sohoseminar 10:03 AM Mar 5th via web

Facebook is an electronic country club: socializing with very solid business connections Jeff Larche #sohoseminar 9:49 AM Mar 5th via web

at #sohoseminar w @bethrosen @jwillie @nicolegsimmonds @davidkamerer @najjabeepr @tektitegroup @lynnhazan @veronicaludwig @seegullmedia #in 9:35 AM Mar 5th via web

RT @mp_w #ed20 Article on Facebook for schools http://ow.ly/1eoIx (via @wiredprworks) Thx Mary! What is #ed20? 7:49 PM Mar 4th via web

RT @NewMediaMarkt 4/24 Speakers: @prsarahevans @mjtam @wiredprworks @nancyloo @duongsheahan @kellyolexa & @BethRosen http://bit.ly/cC1f9x 7:45 PM Mar 4th via web

@NajjabeePR Hi Najja! great to meet you today at #sohoseminar cool to make a #HAPPO connection 🙂 7:44 PM Mar 4th via web in reply to NajjabeePR

@thatwoman_soho @thebrandbuilder @spreenkler @enevicosi @dcmjd thanks for great insights today! #sohoseminar looking forward to tomorrow 🙂 4:20 PM Mar 4th via HootSuite

@felska insight on SM transparency RT@thebrandbuilder #sohoseminar @felska FTC's 16 CFR Part 255 disclosure rules http://bit.ly/queOe 4:12 PM Mar 4th via HootSuite

http://socialmediagovernance.com/policies.php social media language from companies and agencies #sohoseminar 4:07 PM Mar 4th via HootSuite

@FeliciaSlattery @torlowski thx for RT! right to free speech is limited to speech that doesn't harm others #sohoseminar 3:58 PM Mar 4th via HootSuite

Does your company tell ees not to list employer on Facebook, twitter b/c they're not speaking on behalf of company? #sohoseminar

right to free speech is limited to speech that doesn't harm others #sohoseminar 3:52 PM Mar 4th via HootSuite

#3 legal social media concern for business - restricted speech, mostly in investment & financial planning industry #sohoseminar 3:50 PM Mar 4th via HootSuite

#2 legal concern for businesses in social media confidentiality #sohoseminar 3:49 PM Mar 4th via HootSuite

#1 legal concern re: social media for business - defamation of character, untrue statement resulting in damage #sohoseminar 3:47 PM Mar 4th via HootSuite

social media and law presentation by @dcmjd #sohoseminar 3:44 PM Mar 4th via HootSuite

RT @KimDushiniski @wiredprworks apple & android 75% of US smartphone traffic #sohoseminar < - Wise to note smartphones only 25 cell phones 3:18 PM Mar 4th via HootSuite RT @tektitegroup: Anybody going to TweetUp for @thebrandbuilder at Emerald Loop - 216 N Wabash? #sohoseminar #tbbchi ~heading home at 4 🙂 3:15 PM Mar 4th via HootSuite @MattKuzma Hi Matt! Yes - http://budurl.com/businessledger0325 & @BNChicago on 3/30 looking forward to meeting you 630-207-7530 THX @gavoweb 3:14 PM Mar 4th via HootSuite in reply to MattKuzma 4.1 B text messages in 2009, double 2008, 63% of social media users use same email for alerts #sohosemainr 2:31 PM Mar 4th via HootSuite

@40deuce Hi Sheldon! yes, see that, too re: brands branding URL shorteners http://mashable.com/2009/08/04/cokeurl/ #sohoseminar 2:29 PM Mar 4th via HootSuite in reply to 40deuce

@CathyWebSavvyPR - thanks for shortened URL preview http://longurl.org Cathy! 2:27 PM Mar 4th via HootSuite in reply to CathyWebSavvyPR

@unxperiencedmom - Hi Tamara! fewer characters, more personalization, better tracking #sohoseminar 2:26 PM Mar 4th via HootSuite in reply to unxperiencedmom

app market $4.2 B now $29.5B in 2013 - got my iPhone app at appmakr.com #sohoseminar - lots of devices, platforms to consider 2:24 PM Mar 4th via HootSuite

RT @lesliebanks for inviting me @wiredprworks! I enjoyed being part of conversation & sharing what we're doing at Morningstar #sohoseminar ~YVW! 2:20 PM Mar 4th via HootSuite

apple & android make up 75% of US smartphone traffic - android took 20% iPhone share #sohoseminar 2:19 PM Mar 4th via web

RT @CathyWebSavvyPR: @wiredprworks just learned about http://longURL.org check short link B4 U click it - shows where it goes! #sohoseminar 2:18 PM Mar 4th via HootSuite

shorter URLs more powerful, better for tracking #sohoseminar + less space on twitter 2:11 PM Mar 4th via HootSuite

twitter + bit.ly = death of the brand url #sohoseminar do you agree? 2:10 PM Mar 4th via HootSuite

looking at http://twitter.zappos.com/ aggregated company twitter page #sohoseminar 2:05 PM Mar 4th via HootSuite

ER @thebrandbuilder: Owning rltnships in Social space even after key ees leave: Incorporate continuity planning into SM program #sohoseminar 2:02 PM Mar 4th via HootSuite

@cagedether Hi Daryl - thanks for chiming in! That's what we're talking about at #schoseminar fans may follow star 1:59 PM Mar 4th via HootSuite in reply to cagedether

who owns the followers? the company or the personal brand? interesting question . . . quantifying ownership/relationships #sohoseminar 1:50 PM Mar 4th via HootSuite

company owns tools, assets and experience and customer owns interactions/relationships in sm #sohoseminar 1:46 PM Mar 4th via web

in most cases companies will never own the relationship - causes hesitancy in jumping into social media #sohoseminar 1:44 PM Mar 4th via web

social media is a dynamic that has to change the culture to be successful @spreenkler
#sohoseminar 1:42 PM Mar 4th via web

@spreenkler now presenting - what a cool agency concept launched in Jan 2009 - wow! #sohoseminar 1:38 PM Mar 4th via HootSuite

@thebrandbuilder - enjoyed your presentation-looking forward to learning more about your 2010 events #sohoseminar 1:37 PM Mar 4th via HootSuite

RT @thatwoman_soho: #sohoseminar @thebrandbuilder. This guy is 100% knowledgeable on brand management & ROI. A Rock Star 🙂 | Agree Cd! 1:28 PM Mar 4th via HootSuite

is iPhone lifestyle app the way to integrate personal brand? #sohoseminar [mine is Wired PR Works iPhone business app] 1:22 PM Mar 4th via HootSuite

@DuongSheahan @NewMediaMrkt thanks for RTs! #sohoseminar 1:10 PM Mar 4th via HootSuite

end every post with simple instructions if you want people to take specific action #sohoseminars 1:08 PM Mar 4th via HootSuite

why is it that you haven't consolidated all of your info - i.e. this is where you go to all of my stuff? #sohosemainr 1:07 PM Mar 4th via HootSuite


Image: Barbara Rozgonyi with
Olivier Blanchard, The Brand Builder and Thursday's keynote.

be really clear about how you want to aggregate your digital personality-treat your blog as your digital playground
#sohoseminar 1:04 PM Mar 4th via HootSuite

really important to think about the future, re-examine your personal identity 5-10 yrs in future, think best case scenario #sohoseminar 1:02 PM Mar 4th via HootSuite

concept of personal branding 5yrs ago was to stay in the background, having an identity online in now more understood #sohoseminar 1:00 PM Mar 4th via HootSuite

want positive feedback? use a picture of a Chihuahua 🙂 #sohoseminar 12:54 PM Mar 4th via HootSuite

RT @NancyLoo: @wiredprworks great tweets out of #sohoseminar. Look forward to joining in tomorrow! ~ Thx Nancy! 12:53 PM Mar 4th via HootSuite

created the brand builder as the name of the community he wanted to build - customer experience/philosophy @thebrandbuilder #sohoseminar 12:52 PM Mar 4th via HootSuite

RT @chareeklimek Chatting with @thebrandbuilder @wiredprworks and @interactiveamy over lunch #brainstorms ~love them | me,too 🙂 12:50 PM Mar 4th via HootSuite

look at roles and work backwards to see how social media fits in #sohoseminar 5 yrs from now will be baked into companies 12:49 PM Mar 4th via HootSuite

takes social media and plugs into companies so it works @thebrandbuilder now presenting at #sohoseminar 12:47 PM Mar 4th via HootSuite

RT @TheSocialCMO: RT @chareeklimek #sohoseminar CMO guide to social media landscape link: http://bit.ly/d6I5lb via @wiredprworks 11:42 AM Mar 4th via HootSuite

@thatwoman_soho kudos on the Town Hall format - great conversation going on here! #sohoseminar 11:24 AM Mar 4th via HootSuite

RT @JDEbberly Share brand value + stories through-out social media channels @wiredprworks #sohoseminar (via @lesliebanks) Thx for RT! 11:22 AM Mar 4th via HootSuite

@MalcolmAtherton depends on the company/customers - matters that you are where they are when they need you 11:19 AM Mar 4th via HootSuite in reply to MalcolmAtherton

RT @lesliebanks The only way to stay ahead in social media is to 'build the plane while you're flying it.Jason Weaver @shoutlet #sohoseminar 11:07 AM Mar 4th via HootSuite

RT @jeanniecw @thebrandbuilder Watching preso by @Shoutlet VERY cool social widget tool Ties social, promo, Marketing together #sohoseminar 11:01 AM Mar 4th via HootSuite

RT @lesliebanks: Interesting stats: 85% customers believe companies should interact w/ them via soc media. Cone study #sohoseminar 10:54 AM Mar 4th via HootSuite

what incentivizes ppl to promote stuff @mixdown04 working on widgets with rewards #sohoseminar 10:51 AM Mar 4th via HootSuite

RT @@seegullmedia @wiredprworks Great presentation! Great start to a promising conference. Glad Lori had us drive up. #sohoseminar THX! 10:49 AM Mar 4th via HootSuite

RT @DuongSheahan RT @mjtam: @wiredprworks Great presentation! I thoroughly enjoyed it. I always learn so much from you. #sohoseminar //TYSM! 10:45 AM Mar 4th via HootSuite

enjoying @mixdown04 's case studies, podcasts, videos, shoutlet, Facebook #sohoseminar great to see what works! 10:45 AM Mar 4th via HootSuite

use mobile texting at trade shows to drive people to your booth #shohoseminar 10:43 AM Mar 4th via HootSuite

@lesliebanks great job sharing social media lessons/best practices from Morningstar -thanks for being my co-presenter #sohoseminar 10:39 AM Mar 4th via HootSuite


Image: Leslie Banks of Morningstar and my guest co-presenter; Amy Ravit Korn of Interactive Amy and Social Media Club Chicago Volunteer Director and Barbara Rozgonyi

speaking at @soho_seminar social media brand summit this am #fb #in Q for you: what brands are doing best job in social media? 6:43 AM Mar 4th via web

Read the collective #sohoseminar twitter coverage.

How do you use social media to align the corporate and your personal brand?

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