Social Media Gets Bigger Budget Share

MarketingSherpa’s chart of the week shows that social media’s share of the online budget is now at 11%.

According to MarketingSherpa’s Social Media Marketing Benchmark Survey, here’s how the budgets break out:
27% Website
21% Pay Per Click [PPC]
19% Email
11% Social Media
10% Search Engine Optimization [SEO]
6% Online Display Ads
6% Other Online Marketing

Based on other trends indicated in this report, social media’s share will continue to increase in the year ahead.

Questions that always come up in my presentations: Where does the social media marketing budget come from and how do you decide how to spend it? What’s your answer?

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