How to Maximize Your Event Marketing ROI with Social Media Workshop

Chicago 2014

Are you interested in how to better market your seminars, conferences and online programs to get more “folks in seats” and “eyes on your screens?”

Then, you’re invited to join me at Clemson University’s  Annual Conference on How to Use Social, Mobile & Internet Marketing to Get More Registrations here in Chicago on August 24-26 at the Courtyard by Marriott-Magnificent Mile  at 165 E. Ontario Street.

I’m excited to be presenting a pre-conference workshop on How to Maximize Your Event Marketing ROI with the Social Media Platforms that Best Suit Your Organization and Market.

How to Use Social, Mobile & Internet Marketing to Get More Registrations Conference Info

Take a look at this list of 24 experts ready to share their knowledge with you:  Ralph ElliottTheo BennettPaul KolarsBrad KleinmanZenée MillerRobert BradfordKaren AdamsMatthew PainterTrenton HightowerJim LilligWitt SalleyBarbara RozgonyiJames JenkinsJenny HambyJohn PracharDon-Terry VealKirko PapajanisKristian BrownJohn Reid, Kim Rackley,Steve Robinson, Alan See, Tom Casale, and Matthew David. 

Attend & You’ll Learn How to Pack the House Without Breaking the Bank.

Check this list and see how attending and interacting with speakers and other marketers will enrich your knowledge and hone your marketing edge. Here’s the marketing conference agenda. . .

Sunday, August 24 – Free Pre-Conference Program from 2:00 – 5:00pm

How to Maximize Your Event Marketing ROI with the Social Media Platforms that Best Suit Your Organization and Market by Barbara Rozgonyi



Did you know that twenty (20%) of your marketing budget should be allocated to social media?

But, the number of social media platforms you see today is countless. 

Strategizing your social media marketing campaigns can be a confusing task. In this session, you will gain a clear understanding of which platforms give you the highest ROI.

You will leave this intensive three (3) hour workshop knowing where to focus your time and efforts to maximize your social media ROI.

Attend my pre-conference session and you will learn how to: 

  • Activate a 3D Marketing Audit to Maximize Real Engagement and Registrations
  • Identify Objectives and Tools to Monitor Social Media Campaign Results
  • Efficiently and Economically Structure Content Marketing
  • Realize Real ROI Value in Social Media Marketing
  • Build Your Social Media Presence Using WIRED PR
  • Amplify Event Marketing on Facebook and Google+
  • Tap into the power of Twitter to Attract Flocks of Followers
  • Leverage LinkedIn to Hone Your Competitive Advantage
  • Ramp up Pinterest Interest from Customers and Spiders
  • Test Newer Social Media Tools Like Instagram and Snapchat
  • Maximize Credibility and Accessibility Using Your YouTube Channel
  • Generate Repeat Business by Building a Loyal Social Media Customer Fan Base

Sunday, August 24 – Free Pre-Conference Program

How to Set-Up and Implement an Effective Mobile Marketing Campaign

Matthew David and Jim Lillig / 2:00 – 5:00 PM

Networking Social with Chuck Havlicek, President of ACEware / 5:00 – 6:00 PM

Monday, August 25

How Create the Perfect Marketing Storm: Integrating Content Marketing, Web Development, Email, Mobile, Social, Video, Search & Display to Maximize Program Attendance
Brad Kleinman / 8:30 – 10:00 AM

How to Boost Event Registrations by Matching Your Promotional Copy to the Conversation Already Going on in Your Prospects’ Minds
Jenny Hamby / 10:15 – 11:15 AM

How to Build a More Visible Website Presence Where it Matters Most Using SEO, SEM, & Social Media
Theo Bennett / 11:15 – 12:15 PM

Networking Lunch & Round Table Discussion – How to Connect the Dots Between Marketing, Innovation & TechnologyBest Practices on Using PR to Drive Inquiries to Your Website
Karrie Sullivan / 12:15 – 1:15 PM

Panel – Special Marketing Tactics for Your Internet Promotional Tool Kit
Zenée Miller, Karen Adams, Kim Rackley, Kirko Papajamis / 1:15- 2:15 PM

How to More Effectively Use Email, Social Media & Mobile Marketing Together
Steve Robinson / 2:30 – 3:30 PM

Panel – Implementing Best Social Media & Mobile Marketing Practices
John Reid, Alan See, Robert Bradford, Tom Casale / 3:45 – 4:45 PM

Bonus Session: How to Negotiate Financial Protection While Adding Value to Hotel Event Contracts… Followed by a Networking Social Sponsored by Conference Consultants Worldwide
Kristian Brown / 4:45 – 6:00 PM

Networking Dinner at Quartino Ristorante & Wine Bar

Sam Head / 6:30 – 9:30 PM

Tuesday, August 26

Early Riser Session – Practical, Down-to-Earth Recommendations for Current and Future Program Success
Paul Kolars, James Jenkins, Trenton Hightower, Don-Terry Veal / 7:00 – 8:15 AM

No Money? No Problem: Leveraging Word-of-Mouth Marketing and Social Media to Engage Students and Grow Enrollment
Matthew Painter / 8:30 – 9:30 AM

How to Get More Registrations by Delivering the Most Relevant Experience and Content to Customers at Any Given Moment of Interaction – Across Multiple Channels: Web, Email, Mobile, and Social

John Prachar / 9:30 – 10:30 AM

Sixty (60) Effective Calls-to-Action (CTA) to Get People to Register Now!
Ralph Elliott / 10:45 – 11:45 AM

Networking Lunch & Round Table Discussion – Brand Ambassadors: Alerting  Your Grapevine
Michele Wierzgac / 11:45 – 12:45 PM

Future Best Practices in the Development & Marketing of Online Programs

Witt Salley / 1:00 – 2:00 PM

Audience Participation: 30 Take Home Ideas in 30 Minutes
Ralph Elliott / 2:00 – 2:30 PM


As an MPI Chicago member who serves on the MarComm committee, I love working with meeting planners to take their events up to the next marketing and engagement level.

As a conference speaker, I will be receiving complimentary admission to the event. Thanks to Dr. Ralph Elliott, the conference organizer, for asking me to present for the second year in a row! I’ve learned so much researching this topic to find out what’s working right now. I’m excited to share what I’ve learned with an amazing group of attendees, which I hope will include you!

Over to you . . . what’s your biggest question about how to market events with social media? 












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