You set the strategy. You plan the logistics. You map out event marketing. But, wait where’s the PR? Event PR can attract attention, fill seats, add dimension, connect communities, AND spread news. To get the most out of your PR efforts, don’t make these top 10 event marketing mistakes. 1. […]
Marketing
630 posts
Today is the kickoff for the IMEX conference. As a first-time attendee, I’m looking forward to experiencing the show as a newcomer and I’m also looking forward to speaking about Panoramic PR on October 16. Here’s the press release I sent out. If you’ll be there, I’d love to meet […]
With over 10,000 attendees, three days of programming, Smart Monday, appointments, meetings and events, is networking at IMEX overwhelming or is IMEX a can’t miss networking event? Take a look at the 2013 IMEX America stats. You’ll get more out of the conference when you focus of one of […]
Thanks to NAMIC for the opportunity to present this program at its Communications and Marketing Workshop in St. Louis – and for taking my back to my corporate roots. When I left the corporate world to found CoryWest Media, I was a national sales trainer for Blue Cross and Blue […]
Another social media network? Yes, this one’s called Ello. So far the reviews are mixed, some saying goodbye before getting to know ello. Thanks to Gary Zidek of WDCB radio for asking me for my take. Shout out to Xan Pearson for sending me an invite in time for me […]
Are you interested in how to better market your seminars, conferences and online programs to get more “folks in seats” and “eyes on your screens?” Then, you’re invited to join me at Clemson University’s Annual Conference on How to Use Social, Mobile & Internet Marketing to Get More Registrations here in Chicago on August 24-26 at the Courtyard […]
In a new study, Experian Marketing services reveals the latest demographic trends about Millennials, the most diverse, informed and connected generation in the United States. Read more marketing to Millennials insights. “While the rest of adults see smartphones and the Internet as revolutionary, for Millennials, they’re just part of the natural order […]
UPDATE Thanks to everyone for their interest! With severe Inclement weather on the way, we’ve decided to cancel the event. Who would want to go out in this??? The National Weather Service is warning that an approaching cold front could produce wind gusts of 70 mph or greater and “possibly a […]
Thanks so much to Kristi Casey Sanders of PYM for inviting me to guide a brave group of #eventprofs on a social media safari via a live Google Hangout! Pack up and ride along on June 10 from 1-2pm. Get your social media safari tour information here. Social Media Safari for Brave #EventProfs […]
On June 3, meeting and event professionals will gather at the Donald E Stephens Convention Center in Rosemont, Illinois to get the latest information on how technology can take meetings to the next level. I’m excited to be back and look forward to participating in the opening panel and to […]
English