Today I completed my first marketing execution class at our local college. The topic: branding for non-profits. This is the first of four courses. It was good to hear that four people referred me as the instructor of choice. How’s that for branding and word-of-mouth? Because I designed this to be a student-drive course, I…
Here’s the latest from Marketing Transformations News Subscribe to My Ezine Articles Ten Branding Methods: No Need to Marinate First by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Do your customers see you as the company or person you think you…
Here’s the latest ezine article . . . Subscribe to My Ezine Articles The PSA: How to Get Thousands of Dollars in Radio and TV air time for nothing by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. When you partner with…
Here’s the latest Marketing Transformations Newtork News article . . . Subscribe to My Ezine Articles Instant Replay PR: Get Multiple Uses Out of One Release by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Why write one release when you can…
Here’s the latest from Marketing Transformations Network News Subscribe to My Ezine Articles Press Release Template – 35 Essential Elements for a News – worthy Release by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Recently, a new client prospect asked me…
“How many people here are comfortable with chaos?” That’s how Ken McCarthy kicked off his System Intensive 2007 tour. Creator of The System, Ken presented the first Internet marketing seminar ever in 1993. I was lucky enough to be in the intimate audience for Ken’s first tour stop in Chicago on Saturday. System Intensive 2007…
Updated 08.16.07 Thanks for finding your way here. This post first appeared on July 27, 2007 at my former blog address and now includes other bloggers who covered the mentoring and coaching session along with BlogHer ’07’s description and my notes. Unfortunately, all comments vanished in the move. But, I’d still love to hear from…
Now, here’s an idea I found in ineptuser’s Boost PR blog post via a Google Alert. If you want to get in on the Viral Tag Train game, instructions follow, copied directly from the post. The idea is to build viral steam by exchanging links. When your blog shows up somewhere, you add the blog to your viral list. Remember to change the host…
Click the BlogThis icon on any PRWeb release and you’ll go to a page like the one I’m typing on now. This new tool makes it so easy to comment on a release. Remeber to add in the trackback URL so that your blog shows up on the PRWeb release. This technique ties you into…
Update 6/14/07 Click on the image above to see the email from Google Alerts for Barbara Rozgonyi telling me about this article. FYI, the date stamp is 17:22:18 – about 3 hours after I wrote the post. Pinging Technorati definitely helps. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Here’s the latest MTN News Ezine Article, written by Barbara Rozgonyi and published by CoryWest…
For the last few days I’ve been answering calls for a literary agent. Each time the caller left a message saying they found my listing in the Yellow Pages online. So, I checked it out and yes, indeed, CoryWest is listed in the Literary Agent category – along with Marketing Consultants, Marketing Programs & Services,…
Here’s the latest Marketing Transformations Network [MTN] News Ezine Article . . . When you want to know what someone thinks, there’s only one way to find out: ask them. So . . . What’s on your mind dear reader? Leave a comment below and let me know: – what you’d like to learn – how I…
Publicly revealing your search terms, is well, like giving away one of your secret formulas. My advice? Don’t do it – most of the time. But, I like sharing. And, thanks to my Chicago Cicada Watch Journal post, Wired PR Works is attracting as much attention as a new tree gets from, ummm, a cicada crowd. Stringing together Chicago + Cicada…
Leave it to Joan Stewart, the Publicity Hound, to create a virtual training program for PR assistants. Publicity Hound University is a perfect plug-in for enterpreneurs who want more media attention. While writing a news release is relatively easy, targeting distribution can be a guessing game. And, tracking the coverage may be tricky. But not if you have a…
This article went out to our MTN News ezine subscribers today . . . Reality Show PR: Marketing with Case Studies Take your prospects behind the scenes with client case studies: all ready and made for marketing by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert When clients want to know what you do,…
Every week, Marketing Transformations Network News [MTN News], get articles like this one . . . Now that I’m in the new rules of marketing and PR book, I’m transitioning out of the traditional approach that’s built on air time and ink. Sure, it’s great to have TV, radio and print coverage. But, why would…
Over the weekend, Scott Allen announced the LinkedIntelligence Smart Ways to Use LinkedIn prize winners. When Scott called for entries in the Ask Liz Ryan Yahoo! group, I wrote up “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn.” Here’s my prize . . . Barbara Rozgonyi – Admission and 2…
David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be a best-seller. Back in January…
You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog. Thanks to the folks at Newsvine for the following email update. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A Much Smarter Front Page What…
Today, this article went out to my MTN Ezine subscribers. Superhero PR: Coming to Your Client’s Rescue It doesn’t take a cape to rescue your clients; just use your superpowers by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert In Marvel comics, when the city is under siege, Superheroes save the day. What…
Thanks to Spiderman 3, this post is drifting out of draft mode from where it’s sat when I first got the news. In one of the first scenes, Spiderman stops to observe a crowd, mostly kids, watching a video. Seeing this shot reminded me to publish this post. Here’s how you, like Spiderman, can see yourself on a giant screen in Times…
Scott Allen reports the first ten entries in the Smart Ways to Use LinkedIn Group Blogging Project are in! In looking at the entries so far, I’m pleased to see my post “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn” is on the list. Why? It’s not about me –…
Whether you’re a donor or a charity, you’ll be interested in the latest report from Charity Navigator, a leading independent evaluator of charities. While this report focuses on how much and how charities invest and make from special events, it doesn’t cover the payback for the sponsors, both individuals and companies. Having written more than a few sponsorship packages for non-profit special…
Top 10 Ways to Quickly Becoming a Recognized Subject Matter Expert on LinkedIn by Barbara Rozgonyi featured in “Sticks & Stones: How Digital Reputations are Built Over Time and Lost in a Click” by Larry Weber copyright 2007-present to request permission to publish this article, contact corywestmedia@gmail dot com Need to quote a LinkedIn expert…
Exactly two weeks ago today this blog, Wired PR Works. weighed in at #77 on the WordPress Growing Blog List. At last count, WordPress hosted 899,185 blogs. Today, we’re in the top half – Wired PR Works weighs in at number 34 on the WordPress Growing Blog List. When I told my brother about this, he…
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