In the spirit of National Pig Day [celebrated today in the US] happening in the Chinese Year of the Pig, I couldn’t resist piggybacking on the pig theme in this week’s MTN News feature article. Enjoy! To piggyback means to lift and give a ride. When you piggyback your public relations onto a holiday, you…
ExpertClick‘s invitation to be in their 2007 Yearbook of Experts arrived today. Anyone can request an invitation to be in Yearbook of Experts . However, the 20% discount expires in about 24 hours. Many professional speakers sign up for this service, which includes a 4-way Yearbook of Experts listing [in print, on-line, via LexisNexis and pushed to search…
Planning an event in the future? Before you write up another “just the facts” press release for your local paper [or an online audience], here’s some news for you. Events, especially benefits, can be b-o-r-i-n-g. Try taking these three steps and propel your event coverage beyond a calendar item into a full-page feature. Keep in…
Last Saturday, a mystery caller left messages at my office and on my cell phone. She was trying to track me down to thank me for an article. I returned her call, but haven’t heard back. So, I don’t know which one she liked. Reader feedback keeps you going and on track. Posting to a…
PR Takeaways is an occasional series that points out what I like about a campaign, company or in this case, a newsroom for a trio called the Dixie Chicks. FYI, this is my second post that mentions the Dixie Chick and PR – the first is filed under PR Lesson: How to Get Famous. To get to the pure…
When I interviewed Al Launtenslager for Ultimate PR Secrets, one of his “secrets” was this: go to the USA TODAY site and join the USA TODAY’s Entrepreneurs Panel Al said adding his membership gave him credibility with the media – that was before he co-authored “Guerrilla Marketing in 30 Days.” It’s official, I’m also now…
Click on the image to read today’s PR Web reports for our Ultimate PR Secrets press release. PR Web’s report contains some valuable information – like the top search engine terms used to find this release. You, too, can get a report like this for every PR Web press release you send out. But, first…
Update: If you’re reading this after February 10, the offer is now over. Joan Stewart, The Publicity Hound, celebrated her birthday on February 5. In honor of her special day, I’m posting the Joan Stewart Ultimate PR Secrets replay online until February 10. After you listen to this call with Joan Stewart, The Publicity Hound,…
Chances are good that we’ll remember Warren’s role as a gingerbread child in the DuPage Opera Theater’s production of Hansel and Gretel for years – maybe forever. To cap off the three nights of performances, Warren and 24 other members of the Glen Ellyn Children’s Chorus concert chorus performed for 1800 other school kids. That’s a lotta kids . . . The…
Considering I was away from the TV for about 15% of the Super Bowl 2007 to refuel the fans, I’m offering these comments up as overall impressions from a PR/marketing and parenting perspective on the day after watching the game with two teens, a tween and a Colts fan in Chicago Bears territory. . . Here goes…
Thanks so much to the folks at www.answers.com for approving and accepting our submission to their blog directory. Find Wired PR Works at Answers.com Here’s my listing . . . Wired PR Works Barbara Rozgonyi https://wiredprworks.com Barbara Rozgonyi, professional speaker; marketing strategist; and public relations consultant, comments on breaking news, conveys cool tips, presents timely…
After reading about how Cartoon Network’s ads in the streets publicity stunt set off a major terrorist alert in Boston, I wondered how far agencies and companies are willing to go to get attention. The suspicious black box that easily set off a hyper-sensitive terrorist alert system in Boston yesterday was supposed to project only a harmless LED image, not…
Here’s a lengthy list of the top 100 search engine alternatives. Compiled by Charles Knight, an SEO expert, the list shows that there are many ways to search besides going to www.google.com. Knight does a thorough job of overviewing how search engines work as a prelude to pointing out common features such as clustering, recommendation…
Congratulations go out to Dan Safkow on the launch of the Marketing Mindshare Project today. I first met Dan at an Internet marketing seminar in Los Angeles last summer. Dan introduced me to his Marketing Mindshare product last October and invited me to be one of his faculty members. When you visit the Marketing Mindshare…
With the entry deadline looming in just a few hours . . . here’s my MEGA Challenge contest entry. Last year I entered in the Newbie category, this year I’m in the Veterans. The contest is open to all of Alex Mansossian’s Teleseminar Secrets students. Although the contest calls for a 500-word essay, I chose to break up my…
Marketing Sherpa is one of the best marketing research resources online. Today’s Marketing Sherpa blog post by Ann Holland says that 39% of viewers accept offers on the thank you page. So, get going on posting some special offers on yours. ~~~~~~~~~~~~~~~~~~~~~~~ Add Wired PR Works to your RSS feed. Claim Your Complimentary Marketing Transformation Guide. Check…
Update 05.07.07, original post follows The search is over . . . after visiting 6 colleges and grilling communications professors – with my daughter’s encouragement, we have a winner. She will be attending the college that, in the end, sent the best communications all along. As longtime members of the University of Illinois Alumni Association, we always…
Here’s a clip from our latest issue of MTN News . . . Watch this week’s PR video It’s late Friday night and I’m still celebrating – not the Bears victory. Although, one of the proudest moments in my college life was performing in Soldier Field with the Marching Illini – talk about hitting the…
When I checked into my PR Web dashboard for the latest stats, I found an invitation to download David Meerman Scott‘s ebook: “The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly” (second edition) . What’s different from the first edition of “The New Rules of PR?” Callouts by David…
View my Jaguar Concept Car Photos The invitation, an elegant but simple postcard, arrived 5 days before the event. Who knows how I got on the list? Perhaps subscribing to Jaguar’s ezine and Architectural Digest’s magazine got my label on their card. And, an email invitation to an old address surfaced in a once-weekly check….
Find out how to Listen to Rick Frishman’s Ultimate PR Secrets Interview . . . Thanks to Rick Frishman for packing 60 minutes full of ideas, tips, how-tos and laughs. After meeting Rick in Atlanta last fall, I knew this was a call I’d enjoy – you will, too! There’s no quick and easy way…
Update: Find out how to listen to Marc Harty’s Ultimate PR Secrets interview Thanks to Marc Harty, creator of PR Traffic – the Web-based press release optimization system, for being an Ultimate PR Secrets guest speaker. Claim your free report: “The 7 Deadly Sins Most People Commit with Web PR and how You Can Avoid…
Thanks to Jody Colvard for being an Ultimate PR Secrets guest speaker. Here’s a quick interview recap along with Jody’s bio . . . Find out how to Listen to Jody Colvard on Podcasting, PR and the Digital Revolution “PR is becoming a great influencer of the media.” Jody Colvard, founder of the FunMoneyGood podcast…
Last week we released the Ultimate PR Secrets press release on PR Web. A few hours after it went live, TransWorldNews called and offered to let us test out their optimized PR services for free. Their release got us the number two spot in a Google News search for business marekting – out of almost 50,000…
Find out how to Listen to Barbara Rozgonyi interview Dave Lakhani Ultimate PR Secrets, our virtual seminar featuring million dollar public relations pros, kicked off today with a presentation by Dave Lakhani. Back in June 2006, I met Dave at an Internet marketing seminar in LA. At that time, I was just wading into the…
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