Routing customers through a sales process is a necessity – the more clear the direction to their desired destination, the better the probability that they will see your ad, find you in a search, click on a link and then find a match. Landing pages welcome visitors and let them settle gently into new territory….
It’s the first Monday of 2008. If you worked out at a gym today, you didn’t need a calendar to tell you that it’s time to start seriously sweating. After my morning workout at our overcrowded gym, I came back to the office refreshed and ready to go over the 2008 goals I typed out…
Ted, an audio consultant/aspiring professional chef/home improvement wizard, has a special tool for every job. Whether he’s laying bamboo flooring, carving holiday roasts or installing the Dinosphere’s sound system, he’s convinced that the job gets done faster, smarter and better with the proper equipment. In 2008, I’m premiering a Cool Tool feature that gives you…
Money may not grow on trees, but it does on the BizRadio Network. On Saturday January 5, 2008 my interview [Barbara Rozgonyi] with BizRadio co-founder Elisea Frishberg airs on her “Behind the Fame” show. “The Sound of Your Money Growing” – that’s the tagline for BizRadio Network. When you check BizRadio’s excellent media kit, you’ll…
In a few hours, 2007 will be history. December 31, 2007 will be the day I remember as the New Year’s Eve the Christmas tree came crashing down. This morning I woke up to crash . . . tinkle . . crush – was that the recycling truck or something in my house? Wait a…
When I talk about blogging, I get asked lots of questions like . . . Why do you blog? Doesn’t that take lots of time? Who reads it [i.e., who needs it?] What’s the point? How much money do you make? Is it really worth it? What do bloggers do all day – is that…
Except for the player who wants to take a swing at the bat, nobody wants to be pitched; not bloggers, not media, not you, not me. That is, if pitching means pushing an unwanted interaction with irrelevant information. Who reads every unsolicited email, opens all their junk mail and listens to every robo-call that comes…
Update: I’ll be back in DC on 2/23 to speak #MACE17: a future trends keynote and a program on #socialselling for #eventprofs. Would love to see you there! In December 2007, I had the honor of speaking to the Washington DC chapter of the National Association of Catering Executives. What an eclectic group, an exotic location…
Thanks to my readers for the motivation to keep publishing! Here’s the press release announcing our 300th post. News for Business, Community, Lifestyle and Work at Home Editors from CoryWest Media, LLC PR Blogger Publishes 300 New Marketing-PR Articles Offers Free Always-On PR Resources to Global Readers Press Contact: CoryWest Media, LLC, 630.942.9542 Glen…
It must be getting close to Christmas. Why else would my blog keep getting hit with Wii hunters? Last November, I told my readers the story about how we got the Nintendo Wii in eight minutes. It’s true and I’m glad I wrote it down. Maybe I’ve even glad it’s on my blog because now…
A few weeks ago, Collin Canright asked Douglass Davidoff, who blogs at Straight Talk PR, to interview me about online PR in 2008. How flattering to get that kind of attention! When you talk to Doug, you can tell he’s a former seasoned journalist now PR pro/blogger. “You want me to answer that!?!” was my…
Want to advertise, but don’t have an ad budget? Or, you do have an ad budget, but want a free month’s worth of testing? USA TODAY wants your blog in their Blogger & Podcaster Guide. Here’s what your ad will look like. This screen shot is from the business page. Right now, I’m at number…
Brendan Cooper’s December 2007 PR Power Index is out. Most improved, up 14 spots, goes to Public Relations Rogue by Bernie Charland. We tied for second most improved, up 13 spots, with my [PR] palette written by Martin Waxman. Now, Wired PR Works ranks at 66/100. Thanks to Brendan for his continued score-keeping. The PR…
Fifty characters: my recommended target mark and the length of the headline for this blog post. Making headlines caught my attention last week when a contact in a Yahoo! Group asked if anyone could talk about how to write headlines. After I volunteered, I decided to write this post to share my findings along…
How unusual – my second post of the day with a recommendation for something that makes you and your business better. Interested in becoming a Teleseminar Secrets [link goes to my affiliate site] student? Here’s my story – and my offer to give you $450 to take the course, along with $697 in other bonuses. But, you don’t have to buy…
In checking my blog stats today, I found eight incoming links from KeywordSpy [affiliate link]. While it’s flattering that someone, make that anyone, would want to know what keywords I’m bidding on, at first it was a bit unnerving. Who would want to know how I advertise? Whoever you are, thank you. In researching myself,…
Okay, yes, I have been away. I think I forgot to tell you that before I left. I’m back, yes back to snow, snow and more snow. It’s good to be home in Chicago. While I loved seeing Santa and the palm trees on Union Square, it’s State Street I long for now. But, I…
Thanks to the National Association of Catering Executives in DC for asking me to talk on New Age Marketing and PR. On December 18, I’ll be at the Marrakesh Palace. Guests welcome. So, if you’re in the area, come on out. I’d love to meet you! Register for New Age PR: How to Easily Become a Web Star…
Quick – what did you spend on continuing education in 2007? Don’t know. Neither do I. Wendy’s post about just saying no to overspending on useless Internet marketing products prompted me to put together this 2008 continuing education buyer’s guide. I have to admit I was in the room and in on that conversation about…
Today’s Marketing Transformation News ezine article, tells you how to diagnose your prospect’s pain. After answering 16 questions, you can develop a cure and treatment plan that replaces pain with results. Let me know what you’d add . . . Public Relations Marketing Analysis: Diagnosing Pain by Barbara Rozgonyi for CoryWest Media, LLC Diagnostic tests. We use…
Looking for a list of social media and social networking blog resources to learn from and feed into? Virtual Hosting Blog recently complied and released a list of the top 100 social media and social networking blogs in these categories: most popular/social media; most popular/social networking; Web 2.0; investor analysis; developer blogs; industry news; social…
When you thank someone, you recognize them for the goodness they bring to your business or your life. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Start at the first point of contact One dreary day I strolled into a splashy gift store. After…
Wondering how a professional public relations or marketing writer can propel your business or marketing blog into the next level? Clicking through my email this morning, I came across what must be on the top ten FAQs of the week. The request for information in a Yahoo! group went something like this: “How much per…
Writing, posting, commenting, tagging, publishing, tracking, socializing, maybe moneytizing – all part of blogging. But what about marketing and PR? How do they fit into blogging? Before your write your first post or choose your blog’s platform, start out thinking about how you will market and publicize your blog, your content and your results. Who…
Want to earn commissions for recommending products? Many sites or products offer affiliate commissions every time someone who clicks your link makes a purchase. [Note: actual affiliate link included in post for illustration purposes] Most Internet marketers make affiliate sales when they promote products to their email lists. Bloggers reap affiliate sales rewards by recommending…
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