Celebrity PR | Sharing the Spotlight


Want to be famous – just like your favorite celebrity? Read this article by Barbara Rozgonyi, founder of CoryWest Media, LLC to find out how you can share their spotlight.

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First published on April 12, 2007 as a post with only the first three tips, here’s the complete rendition of the article with new links. Somehow it seemed fitting to share it today after hearing Robin Creasman talk about how to be a rock star speaker. Thanks to Kris Hallbom for snapping my image at The Top of the Mark in San Francisco. Cheers to your celebrity-inspired success!


Celebrity PR: Sharing the Spotlight by Barbara Rozgonyi for CoryWest Media, LLC


For permission to reprint or republish this article, contact connect AT corywestmedia DOT com [protected from spambots].

Ever wished you could be famous but didn’t think you could be a noted celebrity actor, thinker or speaker? In this article, you’ll discover 8 ways to share star power with the celebrity rub-off effect.

1. Choose Credible Celebrities

Make a list of people you’d like to meet or celebrities you’d like to be associated with. Think about leaders, speakers, products and even objects like cars that have the knowledge, image, power or credentials to give you more credibility with your audience.

2. Take a Picture

Bring your camera along with you to conferences, book signings, association lunches and special events. Find someone to snap a quick shot of you and your celebrity – after asking for their permission and telling them how you plan to use the image. Also offer to email a copy to them and the event host for use in their own promotional publications.

3 Write a Few Words

Send your celebrity a testimonial about how they changed your life or work. Track your celebrity online and in the news and then respond with a comment that relates your experiences.

4. Become a Student – Even for an Hour

Getting close to a celebrity thinker for an intimate conversation is empowering and enlightening. Most successful people enjoy mentoring students and will promote your success along with their own.

5. Read Their Book

Can’t get close to a best-selling author? Quoting them or referencing their work in a recommended reading list lets your audience know you value and follow their thinking.

6. Record a Relevant Video

For this article, I recorded a video with Jenna Fischer from The Office and Blades of Glory. But, she’s also Wired Magazine’s April 2007 cover girl. The video talks about “Radical Transparency,” a concept covered in the issue, which I tie into my Panoramic PR course. {Original video produced only for ezine subscribers. Disclaimer: Jenna Fisher the actress did not appear, I used her magazine cover image. Rolling Stones “Start it Up” video appears in blog version to illustrate how you can use videos to illustrate a point or set a mood without appearing in one yourself.]


7. Interview Industry Celebrities

Round up the top 10 in the business and invite them to be speakers in a virtual event as I did with Ultimate PR Secrets. This direct connection immediately aligns you with leading authorities and opens new doors for collaborative projects.

8. Express Your Opinion

What do you think about what they’re doing? For this one, you can comment on anyone, as long as your comments tie into your values and offer relevant insights. Be cautious about alienating people if you feel really strongly about an issue, but remember that it’s okay to take a stand.

To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

About the author . . .

An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.

Click on Comment. Tell us what celebrity you would like to share the spotlight with . . .

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