In this session, the moderator guided the discussion among six panelists. Top takeaways . . . Good corporate blogs: Southwest, GM and Kodak. “A press release has no real business in the blog world. It’s about community, ranking, participating. Until you’re engaged at the level, you really have no clue.” Brian Solis Key Discussion Points…
Speakers Wendy Piersall, Emomsathome Matt Colebourne, CoComment Dave Nalle, BlogCritics Great session – please share your impressions or thoughts about building an online community. The tone that Wendy sets in her posts is extremely personal. She stays appropriate and relevant. Because that tone is there, people are respectful. That personal aspect causes them to want…
Update 11/14/07 Thanks to Liz Strauss for digging up the key/link to her writing tools treasure chest Stepping in – literally – at the last minute thanks to the suggestion of Wendy Piersall, Liz Strauss gracefully greeted her confused attendees by starting out with, “I’m not Brian Clark.” Scheduled to lead the session, Brian wasn’t…
Thanks again to Scott Allen for hosting the LinkedIntelligence Contest – and for awarding me the free registration and hotel at BlogWorld. Rick Calvert, BlogWorld Expo’s creator, donated the prize. Here’s a quick recap of Scott’s talk. Small business blogs are intended to support another business; moneytizing your blog tends to be counter productive. Google…
Typically, I talk about marketing and PR. While writing about computer recovery may seem a bit off-topic, having a functioning computer is a critical for many entrepreneurs. Let’s face it: if your computer isn’t working, neither is your business. No amount of marketing dollars or PR tactics can overcome the loss of technology. Here’s how I quickly recovered from a crash…
Notes from BlogWorld’s opening keynote sesstion with Matt Mullenweg, founding developer of WordPress, founder of Automattic as interviewed by Ed Sussman FAST COMPANY Notes lightly edited from Barbara Rozgonyi’s notes. Matt tends to trust what he reads in blogs more than traditional media because it’s closer to the source. 19 people work for…
Got into Vegas about an hour ago. Returned a few emails. Watched the sunset [with a rainbow – nice to see some true natural beauty] and I’m headed out the door to meet up with some other BlogWorld attendees I met via LinkedIn. Although I’m not exactly sure who I’m having dinner with, I am…
Is there a connection between public relations and search engine optimization? A recently released report notes that not only is there a connection, but a promising trend to watch. Marketing Sherpa’s 2007 Search Trends Report is now online with free access. Read the transcript, listen to the mp3 or view the PowerPoint presentation to find…
Don’t email Chris Anderson, editor of Wired magazine. In his post. “Sorry PR People You’re Blocked” at The Long Tail, Chris Anderson claims that PR spam is to blame for his inbox overload. Then he goes on to list the offending email addresses. If you don’t want to wind up on this list, don’t email…
Update 11/05.07 Facebook reports no clicks on this ad. So, I set up another ad to go out to 2,500 people in the Chicago network or $5/day. Here it is listed on my events page, right under BlogWorld. And, I also set up a Facebook event site [you must log in to see the page]…
Here’s a scary, slimy story that happened on Halloween. They came from Poland, Paris, Russia, Canada, Germany, Italy, Mexico, Estonia and Buffalo . . . When I checked my Aweber stats today, I noticed that every one of the new email addresses on one of my more dormant lists hadn’t yet confirmed their subscription. Usually…
Time Out: Making the Most of Your Business Marketing/PR Efforts Summary: When you take time out to categorize and prioritize your marketing/PR efforts, you learn what you’re good at, what you can delegate and how to balance your day. In this article, you will discover ways to be a better marketer and well-rounded business professional…
On November 13, a few days after I get home from BlogWorld, I’ll be teaching a beginning blogging for business seminar. Thanks to Ray Silverstein and his PR team for the invitation and for their work in promoting this event. Register online. Blogging for Business: A Seminar for Entrepreneurs Is failure to blog costing you…
Here’s the latest from Marketing Transformations Network News, an ongoing series of marketing and PR tools published for an international audience by CoryWest Media, LLC. Beginning Blogging . . . Answering Your Frequently Asked Questions by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia…
Here’s the latest from Marketing Transformations Network News, an ongoing series of marketing and PR tools published for an international audience by CoryWest Media, LLC. Teleseminars as PR Tools How to Turn Your Phone into a Profitable Publishing Platform by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish…
Now crossed off, number one on my to-do list for this lovely Monday morning was: register for BlogWorld & New Media Expo. Thanks again to BlogWorld’s CEO and Founder, Rick Calvert, for donating my conference registration and hotel. And, to Scott Allen for hosting the LinkedIntelligence contest. Discounted registration closes this Friday, October 19. The…
Update 10.17.07 Final Results are in from Blog Action Day 20,603 Blogs Participated 23,327 Blog Posts (Google Blog Search) 14,631,038 RSS Readers Today is Blog Action Day – as of this moment 15,861 blogs with a combined RSS reach of 12, 697,713 readers display posts about the environment. In researching BlogWorld & New Media Expo…
Today’s Wall Street Journal also features this chart in a story called “What’s the Hindi Word for Dot-Com?” by Christopher Rhoads about a new development that happens on Monday: domain suffixes will translate into native languages. No more .com, .net or .org. Wanting to know where the Internet world is going? Visit Internet World…
Update 10.17.07 – See the list of 670 sites going Pink for October Every Friday, Wired PR Works features a charity with a complimentary Public Service Announcement post. Because October is National Breast Cancer Awareness Month, I’m joining in with Pink for October , an online grassroots cooperative dedicated to spreading knowledge and awareness. While…
Today I found out I won the gift of inner peace, a prize in ProBlogger’s $54,000 Birthday Bash. Contributed by Dr. Joseph Bernard, who blogs at Explore Life Blog, I’ll be treated to a complimentary consultation and a t-shirt. Hosting a contest like this one raises your awareness, connects you with other bloggers and yes,…
This Friday’s PSA is on behalf of Bridge Communities, an organization that serves the working poor, the fastest growing population, in one of Illinois’ wealthiest counties. Know someone who needs help? Call Bridge Communities at 630.545.0610. Have a charity you’d like to see featured as a Friday PSA? Leave a suggestion in the comment box with the URL….
Does your website need refreshing? Are you attracting all the traffic you want? Does your intent match your results? Every website needs a refresh now and then. In this article by Barbara Rozgonyi, you’ll discover 20 tactics you can use to revitalize your website. Get hot, fresh and free blogging, marketing and PR articles delivered…
Lucky enough to get on TV? Congratulations! Most segments are short so you’ll want to have talking points or key messages that you’ll be sure to convey. Today, one of our clients was on TV. Well, not really. The guest who appeared on their behalf demonstrated a fall recipe. Given that the 180 second segment…
To be included in the Bloglines, you need claim your blog by posting a key: <!– ckey=”1C043F96″ –>
Thanks to a friend for suggesting this week’s Friday PSA . . . Sharing Connections located in Chicago’s western suburbs. With a vision to provide every baby with a bed to be tucked into, Leeanne McGrath founded the organization. Today, Sharing Connections collects and distributes furnishings to families in need from a warehouse. Here’s how…
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