Email Marketing Senders Get Slimed

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Here's a scary, slimy story that happened on Halloween.

They came from Poland, Paris, Russia, Canada, Germany, Italy, Mexico, Estonia and Buffalo . . .

When I checked my Aweber stats today, I noticed that every one of the new email addresses on one of my more dormant lists hadn’t yet confirmed their subscription.

Usually I write this off to lack of interest, a language barrier or inbox overload. But since 100% hadn’t confirmed, I decided to dig deeper.

I found out that the first message they receive from me had a giveaway link to the bonus. Not good. Giving them the link after they go through the motions keeps them engaged. They may never confirm if you give it to them right away. Quick fix for mistake one: cancel the first message.

To intrigue the unverified leads, I considered sending them a light and friendly email suggesting they visit my site or blog. While I almost never write to unverified leads [unless the name comes from a friend who needs a nudge], I felt like in this case I might reroute alternative readers.

Before I went into compose mode, I checked one last place – the verification email sent to them upon the first opt-in request. Shocking, absolutely shocking, is the only way to describe what I kept opening up. Slimy spam dripped on my screen, but where was it oozing from? How in the world did I send that?

I frantically emailed a quick support request. Then, picked up the phone and dialed AWeber’s toll-free number. How did those messages get in there? The spammers sent them to my opt-in email address? Good thing I waited on the friendly email, huh?

Turns out nothing stops spammers from sending you anything they want. The worst part? Your list report gets a bit bloated by names that never intend to get your bonus – or your newsletter. As my AWeber CSR told me, having a double opt-in insures that they’ll never make it on your list and their name will expire in 30 days. Okay, thanks for getting my hopes up that a new group found me. Now you know if an email address isn’t verified within a few days, it’s probably sent by an autospambot somewhere. Just don’t open the email they send you – unless you want to get slimed.

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