MTN News | Ezine Article | Recycling PR | 30 Ways to Repurpose and Reuse Content

Here’s the latest MTN News Ezine Article, written by Barbara Rozgonyi and published by CoryWest Media . . .  

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Recycling PR: 30 Ways to Repurpose/Reincarnate/Reuse Product Information, Marketing and Publicity Articles

Find out how to reduce your writing workload when you read this week’s article that gives you 30 ways to repurpose, reincarnate

and reuse existing articles or information to save you time

and build your brand.

Published on June 21, 2007 by Barbara Rozgonyi, founder of CoryWest Media

To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

Whether you publish a blog or an ezine – or even host a web site, writing about what you do is a requirement. And, the more you write, the more fresh content you create, which keeps the search engine’s love affair with your work going.

But, sometimes writing can be a chore. Coming up with a brilliant masterpiece every week is challenging even for the most talented writers.

Because you want your writing to be relevant and interesting, it makes sense to think about the article’s afterlife beyond the single blog post or the ezine article.

You may have a few signature articles right now that people request or read over and over again. If not, think about the most common questions you get, answer them and turn the dialogue into an article.

  1. Vary the length from a short description to a white paper

  2. Set up a Google AdWords campaign and give it away in exchange for email addresses

  3. Send the ezine article to your list

  4. Submit to article directories

  5. Post to your blog

  6. Add to your site in an articles section

  7. Include testimonials from customers about how the article helped them

  8. Mention the article in forums with a link to the location

  9. Collect a series of articles for your book

  10. Share the article with friends

  11. Distribute the article at networking events and trade shows

  12. Turn it into a white paper and offer it for free on your site

  13. Tie the article into today’s news and send out a news release

  14. Add a link to the article on your professional online profiles

  15. Refresh the tone and update it annually, quarterly or even monthly

  16. Slightly shift the focus to appeal to a different audience

  17. Build an AdWords sub-site around on the article

  18. Condense and send on a postcard

  19. Add on to a trilogy or a series of articles as in serial novels

  20. Search for similar topics and suggest your article to site hosts or bloggers

  21. Offer to contribute the article to lifestyle publications

  22. Record the article as an mp3

  23. Produce a simple video with you reading the article for Google Video and YouTube

  24. Add a link to the article in your email signature

  25. Extend the article into a book

  26. Ask others to comment on your article and include their quotes

  27. Apply your findings and publish a case study

  28. Submit to an industry trade publication

  29. Follow up with a prospect

  30. Use in an advertorial

Choose just a few of these ways to recycle your writing and you’ll expand your reach with minimal effort. And the next time you start to write a signature piece, pull out this list so you can write with the future in mind.


To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

About the author . . .

An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at

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