Here’s the latest from Marketing Transformations Network News, an ongoing series of marketing and PR tools published for an international audience by CoryWest Media, LLC.

Beginning Blogging . . .

Answering Your Frequently Asked Questions

by Barbara Rozgonyi, founder of CoryWest Media

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contact connect AT corywestmedia DOT com.

Thinking about becoming a blogger? In this article, you’ll learn the answers to frequently asked questions about beginning blogging.

What is a blog?

According to marketingterms.com, a blog is a frequent, chronological publication of personal thoughts and Web links.

How does a blog differ from a Website?

Similarities: each has a domain name, design and navigation

Differences: Websites stay static, blogs allow for frequent updating

Which is better for Search Engine Optimization: a blog or a Website?

Because Google loves fresh content, a frequently updated blog will get better search engine results than a static Website.

How can I optimize my blog with keywords?

Blogs offer many ways to use keywords: post titles, categories, body copy of the post, anchor links and image tags.

What is Technorati?

Technorati is a site that ranks and reports blog statistics. You can claim your blog and then set up your favorite blogs to watch.

What is RSS?

RSS, Really Simple Syndication, is a delivery service. If you have a Google or Yahoo! account, you have RSS. When you see a blog you like, click on the RSS symbol and every new post will be delivered automatically to your reader. It’s like having the newspaper delivered to your driveway every day. You don’t have to go out and get it, it comes to you. To check out my blog’s feed, go to http://wiredprworks-barbararozgonyi.com/feed.

What if I’m Terrified of Technology?

If you can send email, write a Word document or dial a phone, you can publish a blog post.

What if I have no budget for new marketing?

You can host a free blog and consolidate many of your marketing initiatives.

What if I’m not a writer?

Not to worry. When you comment on the headlines, you post compelling news even if you didn’t make it.

What if I have no time for anything new?

Blogging can actually save you time. Reader search results let you know what products or services to focus on.

About the author . . .

An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.