Here's the latest from Marketing Transformations Network News, an ongoing series of marketing and PR tools published for an international audience by CoryWest Media, LLC.
Teleseminars as PR Tools
How to Turn Your Phone into a Profitable Publishing Platform
by Barbara Rozgonyi, founder of CoryWest Media
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Looking for a simple, low-tech way to reach your target market? If you can dial a phone, you can conduct a teleseminar. Calling into a conference line, talking, recording your call and then packaging the content for release to the right audience positions you as a subject matter expert. In this article, you'll discover the ten steps you need to take to turn your phone into a publishing platform that generates prospects and ongoing revenue.
1. Select a Teleseminar Topic
What do people want to know more about? What makes you an authority? If you’re not the authority, interview a panel of experts.
2. Map out a Teleseminar Call Format
Will this be a how-to, interview or case study? Can callers ask questions or will lines by muted? Set up series of calls to spread the experience and the content out over several weeks.
3. Script Your “Show”
Lead in music brands the call as a program. Adding another voice on the call, as an introducer, co-host, guest or narrator enhances the tone and content.
4. Secure a Teleconference Bridge Line
Free conference call providers allow you to schedule the call, let everyone be on the line at once, record it and store it online. You and your callers pay long-distance charges. Professional teleseminar presenters prefer to reserve a paid conference call bridge line that offers higher quality and better reliability.
5. Invite Listeners
Which communication channel works best for your audience? Start here and then consider layering marketing via email, direct mail, news releases, blog posts, joint venture partners, online event services, you guest’s communication routes and Google AdWords.
6. Record Your Teleseminar Content
If you’re a beginner, think about engaging a professional sound engineer to record the call, adjust sound levels and edit out pauses and special offers for live call listeners only. Use Sony SoundForge software to record the call and edit it yourself.
7. Transcribe Your Teleseminar Content to an Ebook
Once the call is complete, send the recording to a transcription service. An hour-long teleseminar translates into a 50 page ebook. String a few of these together, edit and the content and you have enough information to self-publish a manual or an ebook to either sell or offer as a promotion.
8. Offer Teleseminar Replays
Sometimes you want to offer replays for free: a 30 minute recording is enough time to introduce you and your concepts to listeners and works to advance them from a preliminary relationship into a repeat buyer.
9. Moneytize Your Teleseminar Content
Package the content as downloadable mp3s, CDs or ebooks and sell it on your site, at ebay or on www.amazon.com. Check your competition to see what’s selling and at what price, then sell yours for more as a higher value or less as an introductory or quick start program.
Producing the teleseminar is relatively easy: you need a phone and a recording device. You can even produce the teleseminar for playback to a live audience. Marketing and promoting teleseminars takes some planning – repeating and refining your process makes for a finely crafted, highly valued listener experience.
About the author . . .
An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. "Panoramic PR," Barbara's latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.