Here’s the latest MTN News Ezine Article, written by Barbara Rozgonyi and published by CoryWest Media . . . Subscribe to My Ezine Articles Recycling PR: 30 Ways to Repurpose/Reincarnate/Reuse Product Information, Marketing and Publicity Articles Find out how to reduce your writing workload when you read this week’s article that gives you 30 ways to…
Update 6/14/07 Click on the image above to see the email from Google Alerts for Barbara Rozgonyi telling me about this article. FYI, the date stamp is 17:22:18 – about 3 hours after I wrote the post. Pinging Technorati definitely helps. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Here’s the latest MTN News Ezine Article, written by Barbara Rozgonyi and published by CoryWest…
MarketingSherpa‘s reports feed the marketing student in me. Although the University of Illinois at Urbana-Champaign granted me my marketing degree years ago, I’ve never given up my fascination with what motivates people to buy. That’s why I love reading and interpreting [insights follow promo clip from marketingsherpa.com] reports like this one . . . New MarketingSherpa Research:…
For the last few days I’ve been answering calls for a literary agent. Each time the caller left a message saying they found my listing in the Yellow Pages online. So, I checked it out and yes, indeed, CoryWest is listed in the Literary Agent category – along with Marketing Consultants, Marketing Programs & Services,…
Here’s the latest Marketing Transformations Network [MTN] News Ezine Article . . . When you want to know what someone thinks, there’s only one way to find out: ask them. So . . . What’s on your mind dear reader? Leave a comment below and let me know: – what you’d like to learn – how I…
Publicly revealing your search terms, is well, like giving away one of your secret formulas. My advice? Don’t do it – most of the time. But, I like sharing. And, thanks to my Chicago Cicada Watch Journal post, Wired PR Works is attracting as much attention as a new tree gets from, ummm, a cicada crowd. Stringing together Chicago + Cicada…
Leave it to Joan Stewart, the Publicity Hound, to create a virtual training program for PR assistants. Publicity Hound University is a perfect plug-in for enterpreneurs who want more media attention. While writing a news release is relatively easy, targeting distribution can be a guessing game. And, tracking the coverage may be tricky. But not if you have a…
This article went out to our MTN News ezine subscribers today . . . Reality Show PR: Marketing with Case Studies Take your prospects behind the scenes with client case studies: all ready and made for marketing by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert When clients want to know what you do,…
This post is in response to an Ask Liz Ryan Yahoo! Groups question about how to market a business with a shopping cart online . . . Feel free to comment and add in your own suggestions/recommendations. Marketing a business online takes time and expertise. If you’re serious about learning what works for the top marketers,…
Today is Memorial Day. Is there a veteran in your family – who served from 1607 to 1975? From now until June 6, 2007 – the anniversary of D-Day, ancestry.com is putting 90 million war records online with free access. After that, you’ll have to pay about $155/year to get into the database. From Time Magazine . ….
Cicada Watch is brought to you by CoryWest Media, a marketing/PR consultancy in the western suburbs of Chicago. Entries and images by Barbara Rozgonyi, founder of CoryWest Media and animal/insect lover. Enjoy! 05.28.08 Because traffic is picking up for this post, that tells me that the cicadas are on their way out somewhere, but not…
According to a new report, a family of five spends almost 60 hours, per week, collectively online. The Center for Media Research points to a Media-Screen report that tells marketers what browsers are looking for in their free time online: communications and entertainment tie for the top two time slots. Here’s a clip from the…
This article just went out to my Marketing Transformations Network News subscribers . . . When you explain the way things work in simple, basic and easy to understand language, you keep prospects engaged and on track to buy. Starting with the basics is an approach that works for all marketers, especially entrepreneurs, coaches and…
Here’s a video of Mike Stewart’s presentation at Armand Morin’s Big Seminar in April 2007. In less than 90 minutes, Mike covers why you need a blog, how to upload audio and video and even what new media marketing can do for you as a niche celebrity. [googlevideo=http://video.google.com/googleplayer.swf?docId=-8368566220616494381&hl] Thanks to Armand and Mike for posting…
If you’re not a corporate communicator, you may not know about Ragan Communications. I first heard about Ragan when one of my corporate consulting clients added me to their Ragan Report reading list. Because being mentioned by Ragan was a coveted honor, in planning meetings we mused about how Ragan would review our internal communications ideas. When I was lucky…
Over the weekend, I got an invitation for a free subscription to Online Marketing Monthly, “the first professional magazine for the Internet marketing industry.” The confirmation email sent me to the Online Marketing Monthly blog where I found the results of the magazine’s readership response to this question: “What is your level of experience in Internet marketing?” According to the survey,…
Every week, Marketing Transformations Network News [MTN News], get articles like this one . . . Now that I’m in the new rules of marketing and PR book, I’m transitioning out of the traditional approach that’s built on air time and ink. Sure, it’s great to have TV, radio and print coverage. But, why would…
Over the weekend, Scott Allen announced the LinkedIntelligence Smart Ways to Use LinkedIn prize winners. When Scott called for entries in the Ask Liz Ryan Yahoo! group, I wrote up “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn.” Here’s my prize . . . Barbara Rozgonyi – Admission and 2…
David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be a best-seller. Back in January…
One of things I love about blogging is serendipity. You never know where your posts will wind up. Today I noticed a steady stream of referrals from www.fuel4arts.com. Visiting the site, I joined and did a search to find my recap of Marketing Sherpa’s Viral Marketing 2007 report made the top five editor’s choice list. …
You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog. Thanks to the folks at Newsvine for the following email update. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A Much Smarter Front Page What…
Today, this article went out to my MTN Ezine subscribers. Superhero PR: Coming to Your Client’s Rescue It doesn’t take a cape to rescue your clients; just use your superpowers by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert In Marvel comics, when the city is under siege, Superheroes save the day. What…
Thanks to Spiderman 3, this post is drifting out of draft mode from where it’s sat when I first got the news. In one of the first scenes, Spiderman stops to observe a crowd, mostly kids, watching a video. Seeing this shot reminded me to publish this post. Here’s how you, like Spiderman, can see yourself on a giant screen in Times…
In the inner Internet circles, The System Seminar [affiliate link] has a reputation for providing pure content, a professional environment and bleeding edge techniques. All that’s true, but the approachability and friendliness of every one I met, including the speakers, surprised me. Ego was absent – the only time people talked about how well they…
Scott Allen reports the first ten entries in the Smart Ways to Use LinkedIn Group Blogging Project are in! In looking at the entries so far, I’m pleased to see my post “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn” is on the list. Why? It’s not about me –…
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