This article just went out to my Marketing Transformations Network News subscribers . . .
When you explain the way things work in simple, basic and easy to understand language, you keep prospects engaged and on track to buy. Starting with the basics is an approach that works for all marketers, especially entrepreneurs, coaches and speakers.
Breaking down your product or service into a sequence of small steps keeps people interested and coming back, especially when you talk about it from their perspective and not yours. Ask your best customers about how they use your product or service and then use their language to talk to new audiences.
Read the rest of "What Comes Before ABC: Basic Marketing Maneuvers" online.
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