What do you need to know about to be more successful?
Looking for the knowledge you need to escape from overwhelm and confusion that comes with managing marketing today?
You're in the right place. As a student in my class, you'll benefit from years of real life communications experience like these: HR communications for 300,000 people, strategic communication for a Fortune 50 intranet launch, PR for an entire village, teaching at Illinois' second largest college, being a top 50 content marketing influencer on twitter, and consulting for everyone from major corporations to small businesses to associations to entrepreneurs to college students. Sound interesting? Watch for our class calendar, coming out soon.
“Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Marla Tabaka, inc.com
LinkedIn Profile, Personal Branding and Thought Leadership Workshops
LinkedIn 101 Personal Branding and Networking for beginners
LinkedIn 201 for People and their Companies for marketing managers
LinkedIn 301 Thought Leadership for entrepreneurs
Visualizing Social Media Strategies
Because our brains process images 60,000 times faster than words, the way we communicate is changing rapidly. In this course, you’ll learn how strategies to use tools like SlideShare, Pinterest, Vine, Instagram, YouTube, Canva and Pablo to create dynamic and sharable updates.
Social Media Skills
Social Media 101: Beginner Basics: Startup Guide to the Top 5 Social Networks
Social Media 201: Intermediate Level: Strategic Content Marketing
Social Media 301: Advanced Level Workshop: Build a Comprehensive Social Media Marketing Plan
Digital Branding and Social Media Coaching
Are you in a hurry to make progress? Work with Barbara one on one to reach your goals. Monthly coaching programs start at $800 for three screen-to-screen sessions.
On-Call Social Media Training
Have a question or two about how to make social media work for you? Services start at $250 for 30 minutes of screen-to-screen training.
Social Media, Content Marketing and PR Courses
CPR PR: Why Personality and Reputation are the Heartbeat of Your Business
Facebook for Business: Creative Approaches to Posting and Advertising that Work
Twitter: How to Attract Flocks of Followers who Carry Your Message
Video: How to Produce, Package and Position Everything from 6 seconds and Up
Podcasting 101: Why it’s Hot and How to Get On the Air Right Now
Blogging for Business: What You Need to Know Before You Invest Too Much Time and Money
Presentations: Deep diving into SlideShare
Measurement: Top 10 content marketing measurement tools and how to make them work for you
Digital PR: How to Reach Today’s New Journalists, Social Media Influencers
Personal Branding: Top 10 Ways to Optimize Your LinkedIn Profile and Your Personal Branding
Event Marketing: 8 Ways Social Media Can Keep Your Events Alive Even After They’re Over
2020 Business Management: How to Grow Your Business, Faster, Stronger, and Better for Today, Tomorrow, and Always
- Strategic Planning
- Content Marketing
- Social Networks
- Time and Team Management
- Top Tricks and Tools
- Social Selling
- PR: Personality + Reputation
- ROI and Measurement
- Nurturing Your Community
Reviews and Recommendations
“Barbara ran a workshop for a conference where she offered hands-on training, tips and resources to take social media to the next level and offered some insight into the future direction of SM for business. She did an outstanding job and we've received nothing but the highest praise from even the most experienced social media managers.” Kathryn Moran · Federal Reserve Bank of Chicago
“Your presentation was so beneficial and I LOVE your style, Barbara. You are great with our local audience; not too preachy but very informative!! Even not being a business owner I took away so much!! I work with business in other cities from my previous line of businesses so I will make sure to pass your name on!! Thank you so much!!!" Erica Cervantes, Account Executive, Time Warner Cable Business Class, sponsor of an event for Terre Haute Chamber of Commerce
“Barbara did a great job of explaining and illustrating the value of social media to 350+ administrator and faculty from higher education institutions. She has current, relevant information to share, and a lively, engaging manner for sharing it.” Higher Learning Commission Annual Conference, Stephen D. Spangehl
“Barbara, that was an excellent LinkedIn training session today. I appreciate the corp. communications professionalism you brought to it. I admire the business you have built.” Terri Rioux
“I just had the pleasure of reading Barbara's chapter on LinkedIn in the excellent book Success Secrets of Social Media Marketing Superstars (which she most certainly is that) and chatting with her on LinkedIn. Her expertise in this area is unquestionable and what I found equally helpful was the easy to read and insightful manner with which she communicates her ideas. I am a professional SEO and social media consultant so I have the privilege of getting to know many excellent consultants and I can say without reservation that Barbara is one of the very best.” David Peters, President, CMO, Director- Search Engine Optimization, Net Point Marketing
“Barbara spoke at a national conference of community college communicators. She was diligent and thoughtful in understanding her audience and seeking the "hot button" issues that would most engage my members. Her presentation was not "cookie-cutter" at all but carefully targeted to the needs and interests I reported. She was well-received by the audience, and many people who were social media warriors already were stunned by the new information she presented. A rockin' presentation!” Sally Cameron, NCMPR Annual Conference Planner and Vice President, College Communications, Bristol College
"I've known Barbara Rozgonyi for over 11 years. During that time, she has consistently been on the cutting-edge of marketing, leveraging the latest technology to produce big results ... whether teaching entrepreneurs how to write for the web, landing top blog rankings or using social media to connect with an audience. I've learned to listen carefully when Barbara talks about the newest tool she's been "playing" with ... because within 12 to 24 months, it's bound to be something that mainstream marketers are using and teaching. If you want help navigating the fast-changing world of social media, Barbara Rozgonyi is your guide." Jenny Hamby, seminarmarketingpro.com
“I first met Barbara when she spoke at MPI Tech Con, Chicago... I learned MORE from her in the 90 minutes she spoke than from many other coaches or trainers or seminars I had taken in the past. Barbara makes learning about LinkedIn very user-friendly to someone like myself (a Baby Boomer) who gets overwhelmed with the pressures of social media. She is very generous with sharing short cuts to using LinkedIn to grow your business regardless if you are a small company or a large corporation; her approach is inviting and empowering. I highly recommend her services to take your business to the next level.” Audrey Gordon, Expert Event Planner