Over the weekend I got to pose with celebrities – not the real pro bloggers and social media marketing celebrities I’ll see at BlogWorld Expo in about 10 days, but images of the people who got the very same education I did and then rose to fame. That’s me with Dick Van Dyke, actor and…
Ever wished you had your own in-house search engine strategist? I have and today we do. Thanks to Bob Tripathi for contributing this guest post on how to write an optimized press release. Bob and I met in the press lounge at Ad-Tech, we worked collaboratively to promote a SEMPO event and we met up…
A reader writes a question about how to get started in new media consulting pr. . . Barbara, My name is Erica Grigg. I found you via the internet and I’m extremely interested in your work as a freelance PR consultant ([Erica’s projects include] working with Channel 4, British Log Cabins and Pants to Poverty)……
Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge. Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs using slideshare videos like this…
Money may not grow on trees, but it does on the BizRadio Network. On Saturday January 5, 2008 my interview [Barbara Rozgonyi] with BizRadio co-founder Elisea Frishberg airs on her “Behind the Fame” show. “The Sound of Your Money Growing” – that’s the tagline for BizRadio Network. When you check BizRadio’s excellent media kit, you’ll…
Brendan Cooper’s December 2007 PR Power Index is out. Most improved, up 14 spots, goes to Public Relations Rogue by Bernie Charland. We tied for second most improved, up 13 spots, with my [PR] palette written by Martin Waxman. Now, Wired PR Works ranks at 66/100. Thanks to Brendan for his continued score-keeping. The PR…
In this session, the moderator guided the discussion among six panelists. Top takeaways . . . Good corporate blogs: Southwest, GM and Kodak. “A press release has no real business in the blog world. It’s about community, ranking, participating. Until you’re engaged at the level, you really have no clue.” Brian Solis Key Discussion Points…
Here’s the latest from Marketing Transformations Network News Subscribe to My Ezine Articles Press Release Template – 35 Essential Elements for a News – worthy Release by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Recently, a new client prospect asked me…
MTN Ezine subscribers received this article on June 28 . . . now it’s posted here for your viewing pleasure. Enjoy! Subscribe to my ezine articles Two PR Routes: How to Choose the Right One for You Whether you want to reach journalists who’ll write your story for you or you want to bypass them…
Click the BlogThis icon on any PRWeb release and you’ll go to a page like the one I’m typing on now. This new tool makes it so easy to comment on a release. Remeber to add in the trackback URL so that your blog shows up on the PRWeb release. This technique ties you into…
If you’re not a corporate communicator, you may not know about Ragan Communications. I first heard about Ragan when one of my corporate consulting clients added me to their Ragan Report reading list. Because being mentioned by Ragan was a coveted honor, in planning meetings we mused about how Ragan would review our internal communications ideas. When I was lucky…
Every week, Marketing Transformations Network News [MTN News], get articles like this one . . . Now that I’m in the new rules of marketing and PR book, I’m transitioning out of the traditional approach that’s built on air time and ink. Sure, it’s great to have TV, radio and print coverage. But, why would…
David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be a best-seller. Back in January…
You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog. Thanks to the folks at Newsvine for the following email update. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A Much Smarter Front Page What…
In the inner Internet circles, The System Seminar [affiliate link] has a reputation for providing pure content, a professional environment and bleeding edge techniques. All that’s true, but the approachability and friendliness of every one I met, including the speakers, surprised me. Ego was absent – the only time people talked about how well they…
Exactly two weeks ago today this blog, Wired PR Works. weighed in at #77 on the WordPress Growing Blog List. At last count, WordPress hosted 899,185 blogs. Today, we’re in the top half – Wired PR Works weighs in at number 34 on the WordPress Growing Blog List. When I told my brother about this, he…
I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away…
Yesterday, in my PRWeb | New Visability Statistics | Google Maps Mash Up post, I promised to update you on our results with the new PRWeb tools. . . Here’s what I found this morning . . . In our first release testing the new PRWeb press release tools, we’re pleased to report our client,…
PRWeb recently introduced a new set of online visibility measurement tools that ramp up their already powerful results reports with new tools including reader locator maps, competitive benchmarks and comparison models. According to the March 29, 2007 PRWeb press release . . . Available with all press release levels, the new Visibility Statistics allow customers…
In a previous post, I wrote about 10 Ways to Profit from Your Blog’s Search Engine Terms. Today’s issue of CustomScoop PR Blog Jots caught my attention with this recap from PR Blogger’s post on 7 Ways to Improve a Blog’s SEO . . . “In a post that proved its worth almost immediately, as it shot…
This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com. Grab Front Page Attention Fast with The Public Relations Primer Whether you’re trying to trap leprechauns or attract niched…
Click on the image to read today’s PR Web reports for our Ultimate PR Secrets press release. PR Web’s report contains some valuable information – like the top search engine terms used to find this release. You, too, can get a report like this for every PR Web press release you send out. But, first…
With the entry deadline looming in just a few hours . . . here’s my MEGA Challenge contest entry. Last year I entered in the Newbie category, this year I’m in the Veterans. The contest is open to all of Alex Mansossian’s Teleseminar Secrets students. Although the contest calls for a 500-word essay, I chose to break up my…
When I checked into my PR Web dashboard for the latest stats, I found an invitation to download David Meerman Scott‘s ebook: “The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly” (second edition) . What’s different from the first edition of “The New Rules of PR?” Callouts by David…
Find out how to Listen to Rick Frishman’s Ultimate PR Secrets Interview . . . Thanks to Rick Frishman for packing 60 minutes full of ideas, tips, how-tos and laughs. After meeting Rick in Atlanta last fall, I knew this was a call I’d enjoy – you will, too! There’s no quick and easy way…
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