You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog. Thanks to the folks at Newsvine for the following email update. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A Much Smarter Front Page What…
Today, this article went out to my MTN Ezine subscribers. Superhero PR: Coming to Your Client’s Rescue It doesn’t take a cape to rescue your clients; just use your superpowers by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert In Marvel comics, when the city is under siege, Superheroes save the day. What…
Thanks to Spiderman 3, this post is drifting out of draft mode from where it’s sat when I first got the news. In one of the first scenes, Spiderman stops to observe a crowd, mostly kids, watching a video. Seeing this shot reminded me to publish this post. Here’s how you, like Spiderman, can see yourself on a giant screen in Times…
In the inner Internet circles, The System Seminar [affiliate link] has a reputation for providing pure content, a professional environment and bleeding edge techniques. All that’s true, but the approachability and friendliness of every one I met, including the speakers, surprised me. Ego was absent – the only time people talked about how well they…
Scott Allen reports the first ten entries in the Smart Ways to Use LinkedIn Group Blogging Project are in! In looking at the entries so far, I’m pleased to see my post “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn” is on the list. Why? It’s not about me –…
Here’s my entry from Friday night . . . This is my first System Seminar – it’s happening at the same time as another major Internet marketing seminar in Atlanta. My video testimonial is the first one on the other seminar’s sales letter – if you see it, you’ll see I’m inviting you to join me in Atlanta. But,…
Convio, a company I found out about from a friend who’s a non-profit marketing director, recently released The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study. Although the study’s results are based on Convio’s non-profit client results, many of the suggestions and findings apply to for profit online marketing as well. Here’s the introduction . . ….
Whether you’re a donor or a charity, you’ll be interested in the latest report from Charity Navigator, a leading independent evaluator of charities. While this report focuses on how much and how charities invest and make from special events, it doesn’t cover the payback for the sponsors, both individuals and companies. Having written more than a few sponsorship packages for non-profit special…
Cellphones Growing on Web as a Way to Keep Up Image, a story about how “The social networking phenomenon is leaving the confines of the personal computer. Powerful new mobile devices are allowing people to send round-the-clock updates about their vacations, their moods, or their latest haircut.” mentions several tools, including kyte. According to the site ….
Wrestling with promotional words is fresh in mind. A few minutes ago, I submitted my site to the Open Directory Project. It’s been on my to-do list for longer than I care to admit. Today I had to fill out the form three times. Each variation bleached out subjective references so that, in the end, the listing is bland, but somehow…
We live in an era where anyone can generate a thought leadership post in seconds. But while algorithms change, human authority does not. Back on May 2, 2007, I published “Top 10 Ways to Quickly Becoming a Recognized Subject Matter Expert on LinkedIn.” That early framework was featured in Larry Weber’s book Sticks & Stones:…
“Per the Policies and Procedures you cannot have any company names, logos, trademarks or images on another website. Please either take down every referrence of [company name] or take the site down completely. If you have further questions please reply to this email.” Checked my inbox this morning to find this message from a company asking me…
Exactly two weeks ago today this blog, Wired PR Works. weighed in at #77 on the WordPress Growing Blog List. At last count, WordPress hosted 899,185 blogs. Today, we’re in the top half – Wired PR Works weighs in at number 34 on the WordPress Growing Blog List. When I told my brother about this, he…
Update: Thanks to Andrew Peters, an MTN ezine reader, uber cool blogger and virtual PR expert based in Singapore, for his permission to share his email with you in response to this ezine article: Hi Barbara Thanks for your latest email, we are currently putting together a contest and your Words of Wisdom are very…
Marketing Sherpa’s Special Report: Viral Marketing 2007 gives insights into how experienced viral marketers think. Marketing Sherpa is a leading resource for marketing knowledge, case studies and forward thinking about what’s working in marketing today. Reports like this one get posted online for a limited open access period before they go on sale online. After…
4.26.07 Update: Thanks to Fast Pitch! for posting this article. Click the image to see the email message. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Here’s a clip from this week’s ezine article, “Portable PR: Business Marketing To Go” Make your card into a coupon with a discount for services or a free introductory consultation when redeemed within two weeks –…
Apologies for the PG-13 language in this post, but it’s all true . . . Last year about this time, my husband and I celebrated our 20th anniversary. But it wasn’t a romantic occassion. He was hit with a flu that sliced our getaway down to one day. To make up for it, we decided…
Okay, so this has nothing to do with PR. Well, maybe it does. . . Mark Joyner recently released his new book, Simpleology: The Simple Science of Getting What You Want Here’s a bio clip from a press release I wrote for Viral Marketing Intesives . . . Mark Joyner is the creator of Simpelology and…
Here’s a clip from this week’s ezine article, “Celebrity PR: Sharing the Spotlight.” Ever wished you could be famous but didn’t think you could be a noted celebrity actor, thinker or speaker? In this article, you’ll discover 8 ways to share star power with the celebrity rub-off effect. 1. Choose Credible Celebrities Make a list of…
You read that right – yesterday this blog, Wired PR Works. weighed in at #77 on the WordPress Growing Blog List. At last count, WordPress hosted 854,746 blogs. Very humbling, amazing and encouraging. Thanks to everybody for clicking in – my readers get the credit for sticking with me. And to WordPress for the Growing Blog…
It’s snowing here. Instead of blooms in the border, we have towels over tulips. To brighten up this bleak day, here’s a Spring Flower Show Album. Enjoy! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Grab Fast Front Page Attention with Panoramic PR Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value. Subscribe to this blog’s…
4.19.07 Update Here’s an excerpt from Gary Bencivenga’s tribute to Gary Halbert . . . ~~~~~~~~~~~~~~~~~~~ 4. Gary was original. His favorite saying, the one he lived by, was “Nothing is impossible for a person who refuses to listen to reason!” With that as his credo, he blazed many new marketing trails that the rest of…
PRNN, Press Release News Network, now has a free Social Media Newsroom option. Here’s more directly from the Social Media Newsroom site . . . Free Social Media Newsroom for Your Business Create a free socialized media information center for your business. The Social Media Newsroom template is based on the development by Todd Defren….
I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away…
Media Post’s Marketing Daily tells the story “Quiznos Delivers PR Hero After Coyote Invades Chicago Store.” Writer Kevin Ransom points out how Quiznos played up the incident, tied it into a new product, routed attention to an animal charity and followed through on the coyote’s release. Here’s a clip . . . “After the unusual event, the company…
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