In researching a charity for the Friday PSA, I found the PSA Research Center, a site managed by Goodwill Communications. I grabbed the banner ad from the company’s site, which is a valuable creative and marketing resource both for non-profits and companies who want to partner with them. Have a charity you’d like to see featured…
A string of questions about email systems recently caught my attention. Because I find myself wanting to answer every one, I’m consolidating my thoughts into this reference post. For awhile now, I’ve been wanting to share the benefits of using AWeber. As a customer for over a year and an affiliate [yes, this post contains affiliate…
Today I completed my first marketing execution class at our local college. The topic: branding for non-profits. This is the first of four courses. It was good to hear that four people referred me as the instructor of choice. How’s that for branding and word-of-mouth? Because I designed this to be a student-drive course, I…
Here’s the latest from Marketing Transformations News Subscribe to My Ezine Articles Ten Branding Methods: No Need to Marinate First by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Do your customers see you as the company or person you think you…
Tomorrow I’m going back to school at the front of a college class. I’ll be teaching a 300 level marketing execution class for non-profits in The Academy for Excellence at College of DuPage. When the scheduled instructor moved out of state, I got a call to step in a few weeks before the class started….
An online charity event to benefit Unitus called Internet Marketers Against Poverty, is this week’s Friday PSA. Today, we’ll cover the mission as well as what I like about this campaign. Campaign Mission: Fund Global Entrepreneurs About Unitus . . . Who they serve: the three billion people living on less than $2/day How…
Although I don’t often share personal messages to my ezine subscribers [get a backstage pass to what’s on my mind], today I’m posting an excerpt from this week’s edition of MTN News as background for how I decided to come up with the Friday PSA Feature. What I left out in my ezine message is…
Here’s the latest ezine article . . . Subscribe to My Ezine Articles The PSA: How to Get Thousands of Dollars in Radio and TV air time for nothing by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. When you partner with…
Here’s the latest Marketing Transformations Newtork News article . . . Subscribe to My Ezine Articles Instant Replay PR: Get Multiple Uses Out of One Release by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Why write one release when you can…
Here’s the latest from Marketing Transformations Network News Subscribe to My Ezine Articles Press Release Template – 35 Essential Elements for a News – worthy Release by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Recently, a new client prospect asked me…
Developing a target keyword list is our first step in preparing an ongoing online PR campaign. Our goal is to craft a release that places our client on page one for their target keywords. Thanks to Kelly Muldoon for her Googe AdWord presentation at System Intensive 2007, I have an updated list of keyword resources…
“How many people here are comfortable with chaos?” That’s how Ken McCarthy kicked off his System Intensive 2007 tour. Creator of The System, Ken presented the first Internet marketing seminar ever in 1993. I was lucky enough to be in the intimate audience for Ken’s first tour stop in Chicago on Saturday. System Intensive 2007…
Take a minute and think about the top 20% of your client base. See any affluent Moms? If so, they need to be able to find you quickly online – no matter what you’re selling. In late July at BlogHer, I had the pleasure of meeting many mega “Mommy Bloggers.” I learned that being a mom…
This week, the Friendly Ghost released the PRPower Index. This time Wired PR Works comes in at 60 out of 104. Although I don’t know who FG is – he says he is “a senior account copywriter flitting around the London office of a leading global PR agency” – I admire his blog, his dedication…
Here’s the latest Marketing Transformations Network News article. Enjoy! Subscribe to My Ezine Articles Getting on the List: Ranking as an Expert by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Being on the right list boosts your credibility and positions you…
Note: This post is for all of you who get kicked out of the free blog world for being too commercial – congratulations on being noticed and welcome to the world of blog independence! Think: Suspension=Blog Independence This Blog Movers Guide works for anyone on the move to independence. Have a suggestion? Please contribute with…
Updated 08.16.07 Thanks for finding your way here. This post first appeared on July 27, 2007 at my former blog address and now includes other bloggers who covered the mentoring and coaching session along with BlogHer ’07’s description and my notes. Unfortunately, all comments vanished in the move. But, I’d still love to hear from…
Updated 08.16.07 Thanks for finding your way here. This post first appeared on July 28, 2007 at my former blog address and now includes other bloggers who covered the media relations session along with BlogHer ’07’s description and my notes. Unfortunately, all comments vanished in the move. But, I’d still love to hear from you…
Updated 08.16.07 Thanks for finding your way here. This post first appeared on July 27, 2007 at my former blog address and now includes other bloggers who covered the mentoring and coaching session along with BlogHer ’07’s description and my notes. Unfortunately, all comments vanished in the move. But, I’d still love to hear from…
Here’s this week’s MTN News Ezine article. Subscribe to Barbara Rozgonyi’s online marketing and PR ezine . . . Avoid Blogging Blunders: 10 Steps to Blogging Success by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Thinking of starting a blog or…
Effective today, August 15, 2007, Wired PR Works by Barbara Rozgonyi is now located at: http://barbararozgonyi-wiredprworks.com The new site includes archives dating back to June 2006. Wired PR Works RSS Feed
This article went out to our MTN Ezine subscribers today . . . Subscribe to My Ezine Articles Direct Aim PR: Circling Your Target by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Whenever you set out to achieve a goal,…
Typed these notes as I followed Chris Anderson’s ad:tech Chicago keynote. For complete accuracy, please refer to his book, “The Long Tail: Why the Future of Business is Selling Less of More.” It’s packed with insights on the way our culture, our lives and our marketing is morphing. ~~~~~~~~~~~~~~~~~~~~~~~~~ When you think about…
Because I just got home from vacation today, I’m stocking this “take two” blog with clips from my former blog’s WordPress entries. If you blog from a free WordPress platform, back up your posts – your whole blog can vanish without warning as mine did last week. Thanks for hanging in there with me.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Posts…
To my husband, vacation is a virtue. To me, it’s a venue. He has to get away. I have to see something. And our kids? They’ll go [almost] anywhere as long as we’re paying for it. Tomorrow morning, we’ll leave our house in a stretch limo – nothing else will hold our 9 suitcases and…
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