Back to School at the Front of the Class | Teaching Marketing Execution to Non-Profits


Tomorrow I’m going back to school at the front of a college class.

I’ll be teaching a 300 level marketing execution class for non-profits in The Academy for Excellence at College of DuPage.

When the scheduled instructor moved out of state, I got a call to step in a few weeks before the class started. I took some  time deciding whether or not I wanted to invest prep time and teaching time in a job that pays, well, the going rate for a beginning community college instructor.

My motivation for accepting wasn’t the money. And, I have to admit I had a mild anxiety attack filling out my first job application in over 20 years.

I’m curious about what’s going on in the non-profit world. And, I want to test my systems and processes in a real-life lab. But more than that, I’m looking forward to seeing if I still have what it takes to teach and train. After all, when I left the corporate world 17 years ago to found my company, I left as a national sales trainer. I loved my clients, but I didn’t care for the commitment: 40% travel.

So, while I’ve made occassional presentations and speeches here and there, this assignment will put me in contact with a group of students whose progress I can track, nurture and observe at least for the four weeks we’re together. Watch for posts on our collective progress. And, if you have ideas or tips to share please leave them in the comment box.

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