Today’s news release is an invitation for non-profits.
It’s here for us to track results and to show you an example of an event release in an email format . . .
Subject Line: Non-Profit Marketing Success Roundtable
News from Graphix Products for Business, Community, Non-Profit and Religion Editors
Results-based discussion to focus on ways to maximize fund-raising efforts by
keeping branding and core messaging at the heart of donor communications
Presenters: Doug Shaw, President/CEO/Founder of Douglas Shaw and Associates; Chris Tews and Jason Tews of Graphix Products, both companies are based in
Who: Non-Profit Directors of Development and Communication Managers
What: Fundraising/Branding/Messaging/Communications Discussion
When: April 11, 2007 from 9:00 a.m. to 12:30 p.m.
Where: Graphix Products located at
Cost: Free for non-profits, includes lunch
Register: Online at http://www.gpimage.com, see training link or call
Press Contact: CoryWest Media, , all speakers are available for expert comments on marketing, fund-raising and communications for non-profits
– Two non-profit industry consultants, Graphix Products and Douglas Shaw and Associates, are teaming up to present “Making a Difference: A Round-Table Discussion for the Non-Profit Industry” on April 11 from 9:00 a.m. to 12:30 p.m. in .
Speakers include Doug Shaw, President/CEO/Founder of Douglas Shaw and Associates; and Jason Tews and Chris Tews of Graphix Products. All non-profit development, marketing and communications directors may attend the presentation at no charge. To make a reservation, call. Graphix Products will host the event at their print production center, located at .
Jason Tews, an officer of family-owned Graphix Products, says this event is the culmination of a six month campaign to connect companies with non-profit giving opportunities. Launched in the fall of 2006, the “Making a Difference” non-profit awareness campaign introduced companies to giving and serving opportunities. Midland Paper partnered with Graphix Products to produce a non-profit client directory, which featured essential information and images from each non-profit, a donation envelope and a cover letter from the Tews family asking each company to consider the organizations in their giving this year.
“We know that companies want to support non-profits. The directory gave them the information they needed to make their giving decisions,” Mr. Tews said. “Overall, the ‘Making a Difference’ campaign outperformed our goals. Each non-profit got a new publicity route directly to businesses. We decided to end the campaign by hosting this marketing success seminar with our presentation partner, Douglas Shaw and Associates. Our intent is to inform, inspire and motivate non-profits to market their missions in the most effective way possible.”
About Douglas Shaw, Donor-Focused Strategic Marketing® Expert. . .
Prior to founding DSA with his wife Stevey in 1994, Doug spent more than fifteen years working on staff and as a consultant to regional, national and international non-profit organizations and ministries. It was during these years that Doug came to value a donor-focused approach to fundraising for both its ability to connect with and involve donors and for its effectiveness in generating higher donor responses and revenue. Once Doug and Stevey opened DSA, they immediately began offering clients their version of a fully integrated approach to communications and fundraising, called Donor-Focused Strategic Marketing®.
About Douglas Shaw & Associates [DSA] Fundraising Counsel. . .
As a full-service fundraising and communications agency serving national and international non-profit organizations and ministries, Douglas Shaw & Associates (DSA) has a reputation for being donor-focused, service-oriented and results-driven. For more information, please contact Michael Johnson at.
About Graphix Products, Direct Marketing Experts . . .
As one of Chicagoland’s most recognized names in commercial printing, family-owned Graphix Products has earned a reputation for providing discerning customers with the highest quality printing for over 35 years. From the simplest printed piece to the most intricate custom project, Graphix Products remains committed to providing superior technical expertise, state-of-the-art capabilities and unsurpassed service. Clients include, Kraft, Bridgestone-Firestone, Canon Business Solutions, Pepperidge Farm, National Association of Realtors, American Bar Association and Moody Bible Institute. For more information, contact Jason Tews at .
END END END END END