Media Post’s Marketing Daily tells the story “Quiznos Delivers PR Hero After Coyote Invades Chicago Store.”
Writer Kevin Ransom points out how Quiznos played up the incident, tied it into a new product, routed attention to an animal charity and followed through on the coyote’s release.
Here’s a clip . . .
“After the unusual event, the company quickly issued a press release quoting Steve Provost, Quiznos’ Executive Vice President/Corporate Marketing Officer, as saying: ‘We’ve certainly been looking to expand our customer base and appeal to different demographics, and it appears that we have hit a chord with the animal kingdom. This has never happened before; we can only think that [the coyote] must have been attracted to our new Prime Rib on Garlic Bread [pictured in this post] and its above-average portions of meat. One thing is for sure, this coyote clearly has excellent taste.'”
This morning, Quiznos’ coyote scored the cover of the Chicago Tribune’s Metro West section with a color photo of Adrian, the coyote, being released in Barrington Hills – a northern suburb. Read the Chicago Tribune’s coverage online.
A Google search shows the coyote’s stop at Quiznos in Chicago’s loop made headlines in many cities, including Denver and Atlanta – those are early returns.
So, why isn’t the release on Quiznos public relations site?