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wiredPRworks

  • Blog Publicity

    To Publicize . . . or not?

    ByBarbara Rozgonyi August 29, 2008

    Last Saturday, I discovered Wired PR Works blog led a group of 100 PR blogs –by over 650% – in the most improved Technorati ranking category.   My big audience for my big announcement? Two boys: ages 9 and 13. The location: my sister’s almost empty attic. My announcement went something like this . ….

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  • PR

    Reader Q&A: PR Results: How much time & money does it take?

    ByBarbara Rozgonyi August 26, 2008

    A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? Who do you want to…

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  • PR

    Reader Q&A: PR Results: How much time & money does it take?

    ByBarbara Rozgonyi August 26, 2008

    A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? Who do you want to…

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  • PR

    Project Confident Friendship

    ByBarbara Rozgonyi August 25, 2008

    What do you do to welcome a blogger back to blogging? You write a welcome back post, of course. Thanks to Karen Swim and Brad Shorr I’m part of a group of bloggers writing a post today to greet Joanna Young on her return from a blogging break and a move into her new home….

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  • Blog Publicity

    PR Blog Rankings: Two Blogs Release Latest Standings

    ByBarbara Rozgonyi August 21, 2008

    Congratulations go out to every PR blogger who made Brendan Cooper and Matthew Watson’s recently released top-ranked PR blog lists.   It Pays to Put PR in the title of your blog Matthew bases his Top 50 PR blog rankings on the AdAge Power 150. He looks for blogs with PR, Public Relations or Publicity…

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  • Blog Marketing | Publicity | SEO

    Referring Site PR | Random Blog Traffic Analysis-Stumbleupon Wins

    ByBarbara Rozgonyi August 19, 2008

    For most bloggers, conventional wisdom says that Stumbleupon traffic is good to spike your numbers, but not so good at holding attention. Usually, I agree. Typically, my Stumbleupon traffic has a bounce rate of 70% or higher, which means that most people glanced at my blog and clicked onto something else with ten seconds. In…

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  • Events

    Event PR: Planning a Blogger Recruitment Party

    ByBarbara Rozgonyi August 15, 2008

    After attending an event recently, I came up with a few ideas on how I would plan a blogging party for our clients. How to Throw a Party for Bloggers Purpose What’s the point? Make connections, introduce a new project or product, celebrate an anniversary, launch your own blog? Theme Would a theme attract or…

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  • Blog Marketing | Marketing | Publicity | SEO | Social Media

    Link PR | 10 Strategies for Getting Inbound Links

    ByBarbara Rozgonyi August 11, 2008

    Take an active approach to getting inbound links and watch your rankings rise. Here’s how . . . 1. Write great content – yes, this is a given. Mix up your style and try on content tangents to see what works.  2. Leave a comment at sites that use CommentLuv 3. Research who’s linking to…

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  • PR

    Back to Real Life PR: What I Learned on Vacation

    ByBarbara Rozgonyi August 11, 2008

    1386 miles in 5 days – that’s what it takes to meander to Ely, Minnesota and back from our town. Here’s what I learned along the way . . . 1. It pays to ask for a good view. That’s how we woke up to watch dawn breaking in Duluth. 2. People will still follow…

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  • Publicity

    Contest-ing PR: 8 Winning Ways to Giveaways

    ByBarbara Rozgonyi August 7, 2008

    If you’ve ever won a contest, you know how good it feels to be a winner. Hosting a contest invites participation and gives people something to talk about: you! This post first appeared here in April 2007 with the first three steps only. Today, I’m adding in five more. What would you add? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Original…

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  • Blog Marketing | Conferences | Speaking

    Social Media Keynote Speaker | Topics: Twitter, SEO for Bloggers, Quick-Start Blogs

    ByBarbara Rozgonyi August 6, 2008

    Thanks to the agency who contacted me, Barbara Rozgonyi, about being a social media keynote speaker for a conference this fall. Do you have an event coming up?  Feel free to use these mini-outlines as a starting point. Focusing on a single social media element is a good idea. There’s so much to talk about…

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  • PR

    Keywords Case Study | Number 1 on Google Page 1 for Online PR Speaker

    ByBarbara Rozgonyi August 5, 2008

    Type in online pr speaker – no quotes – and this is what comes up. Does your screen look like my screen? Click on the image to enlarge.   My Unscientific guesses as to why these online pr speaker results rank the way they do Exact keyword match in page title and URL with mentions…

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  • PR

    Photo Prompt: While You’re Waiting

    ByBarbara Rozgonyi August 3, 2008

    When you go to a popular restaurant, you often have to wait a bit before being seated. How do you pass the time? Do you think about what you’re going to order? How excited you are to be there? Perhaps starting a new public relations project or promoting an event is a bit like searching…

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  • Marketing Blog

    Fall Classes: Nonprofit Marketing Research & Strategy, Podcasts & Blogs

    ByBarbara Rozgonyi August 3, 2008

    The gist of the call that got me into a part-time faculty position at the Academy for Nonprofit Excellence went something like this . . . The assigned instructor moved out of state. In three weeks, class starts. There is no set curriculum. You need to come up with 16 hours of teaching material for…

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  • PR

    July PR In-sights | Google Analytics + MyBlogLog

    ByBarbara Rozgonyi August 1, 2008

    California and Illinois tied for top state with the most readers. That’s one of my more interesting findings from July’s end of month statistics. In June, I reported on the most read posts. This month, I decided to build in Google Analytics, a free service you can sign up for to track your web and…

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  • Branding

    Branding Transportation: Movable platform or an in-place podium?

    ByBarbara Rozgonyi July 29, 2008

    Do you spread your ideas around or leave them up at the same URL all day, every day? That’s a question for bloggers. How about the rest of you? How far does your message travel? Do you spread it or do other people do that for you? Today a friend called in need of an…

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  • Social Media

    Reader Q&A | Chicago Social Media Connections and Events

    ByBarbara Rozgonyi July 28, 2008

    A reader writes . . . “I’m looking for some new social media networking groups in Chicago. What would you recommend?” While I’m on the team that’s working on setting up the first Chicago Social Media Club Event, check out what’s on the networking front right now . . . Chicago Social Media Club on…

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  • Blog Marketing | Blog Publicity

    Making Alltop PR | Thank You SOOOO Much, Guy Kawasaki!

    ByBarbara Rozgonyi July 28, 2008

    That’s my only update on Friday night, the first night of BlogHer 08. If I ever needed confirmation that someone valued what I had to say, this was it. Making it onto Alltop’s online PR blog feed-magazine rack, a collection of the best of the best feeds, was a dream come true for me. What…

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  • PR

    Travelogue – City by the Bay Behind the Scenes

    ByBarbara Rozgonyi July 26, 2008

    Wanted to share a few images with you from BlogHer 08 and my trip to San Francisco.  For more scenic shots, check out my California travelogue I posted in December. To browse other’s images, check out BlogHer 08 on Flickr.com.           Frank, who waited on us at John’s Grill and then…

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  • Blog Marketing | Blog Publicity

    Blog Showcase Features Over 250 Bloggers

    ByBarbara Rozgonyi July 26, 2008

    Every Tuesday, Liz Strauss at Successful-Blog hosts an open comment night. Last week the group came up with the idea to host a blog showcase. Blog-to Show? Showcase Your Blog at Successful-Blog July 26-27 outlines the details of how to get in. With all entries in, the show is up – live – now with…

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  • Social Media

    Creative Confetti | Tweet Cloud PR

    ByBarbara Rozgonyi July 24, 2008

    Today’s Tweet Cloud . . . A collage of links, twitter IDs, words, phrases and locations, tweet cloud arranges an artful collage of what you talk about on twitter. Words that pop out on mine that I like: 800th, Chicago, family, france, glow, happy, lead, loves, media, produced, requested-often, social, vacation, works, wow and writing….

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  • PR | SEO

    Random PR: Searching for Meaning in Google Keyword Rankings

    ByBarbara Rozgonyi July 24, 2008

    Every Thursday, I share a few random Google keyword search rankings with my newsletter readers. [Want to be on the list? Email wiredprworks AT aweber DOT com.] Today, I’m sharing them with you. Here’s how it works . . . keyword-search term ranking/number of results for term conveying expertise = keyword-search term 4/1,580,000 = number…

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  • Blog Publicity | PR

    Reader Q&A | Celebrity Blogger PR: Any downsides to being “too” successful?

    ByBarbara Rozgonyi July 23, 2008

    A reader writes: Love to hear your thoughts as to why Heather Armstrong has some negative perceptions about her as alluded in the article about BlogHer and how Mommybloggers profit. [To take the focus off of Heather and her blog – www.dooce.com I’m modifying the question to: Any downsides to being “too” successful in the…

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  • Marketing Blog | PR

    Brightest PR Beacons: Who’s Burning Through the Fog?

    ByBarbara Rozgonyi July 21, 2008

    It’s Monday. I’m home from BlogHer. I miss San Francisco. I listened to fascinating stories. I talked too much. I lost my voice. I didn’t sleep there. I slept here until 10 this morning. I am not back on central standard time. I did upload some images. Here is one, taken in Union Square. And,…

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  • Blog Marketing | Blog Publicity | PR

    BlogHer08 Day Two Recap with Twitter Updates

    ByBarbara Rozgonyi July 20, 2008

    Warner Brothers, Bravo and Hearst opened the day with a HybridMedia keynote. To read more, visit the BlogHer08 live conference posts. See what I had to say on twitter about BlogHer, including a live tweet stream from the monetization panel. In the Home and Garden breakout session, I heard about the water usage restrictions in…

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