When you go to a popular restaurant, you often have to wait a bit before being seated.
How do you pass the time? Do you think about what you're going to order? How excited you are to be there?
Perhaps starting a new public relations project or promoting an event is a bit like searching for a new place to go out for dinner: you look at location, ambience, how to get there, what the reviewers had to say, who told you about it, your budget and even the after glow that shines on after a lovely night.
Waiting at a restaurant tonight connected the two thoughts for me. How about you?
Image: from 2008 neon collection by Barbara Rozgonyi