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  • Marketing Blog

    How to Sell Direct Advertising on Blogs | BlogWorld08

    ByBarbara Rozgonyi September 29, 2008

    Interested in what happened at BlogWorld? During the sessions, I sent out what amounted to a 15 page Word document, which added up to over 300 updates. This post covers How to Sell Direct Advertising on Your Blog with Steve Hall, David Peralty, Wendy Piersall, Dave Taylor and Lynn Truong. You’ll find all of my…

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  • SEO

    Search Engine Optimization for Blogs | BlogWorld08

    ByBarbara Rozgonyi September 29, 2008

    Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Search Engine Optimization, SEM & New Media with Brian Clark, Michael Gray, Lee Odden and Stephan Spencer. You’ll find all of my BlogWorld08 twoverage…

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  • PR

    Parlaying Internet Fame into Major Media Attention | BlogWorld08 Keynote | Bhargava, Ferriss, Shinoda

    ByBarbara Rozgonyi September 28, 2008

    Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers the Learn What it Takes to Create You, Inc – how to parly internet fame into major media attention with Rohit Bhargava, Timothy…

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  • PR

    Bloggers and PR Strategies from BlogWorld08

    ByBarbara Rozgonyi September 26, 2008

    Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Bloggers & PR with Chris Brogan, Michael Clark, Jason Falls and Brian Solis. Lee Odden filled in for Michael Clark. You’ll find all…

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  • Social Media

    BlogWord08 | State of the Blogosphere | Twitter Updates

    ByBarbara Rozgonyi September 26, 2008

    Interested in what happened at BlogWorld? During the sessions, I sent out what amounted to a 15 page Word document, which added up to over 300 updates. This post covers the state of the blogosphere address & opening keynote with Chris Alden, Anil Dash and Richard Jalichandra who previewed Technorati’s State of the Blogosphere report. You’ll…

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  • Social Media

    Making Money Online – Tips from Top Bloggers | BlogWorld08

    ByBarbara Rozgonyi September 26, 2008

    Interested in what happened at BlogWorld? During the sessions, I sent out what amounted to a 15 page Word document, which added up to over 300 updates. This post covers Making Money Online with a Blog with John Chow, Brian Clark, Zac Johnson, Jim Kukral, Darren Rowse – Digital Photography School (Editor), ProBlogger (Editor) and…

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  • Conferences | Social Media

    Social Networking for Writers Speaker| IWOC Writers Conference

    ByBarbara Rozgonyi September 25, 2008

    On October 25, I’ll be speaking on social networking for writers at the 2008 IWOC Writers Conference. I’m an IWOC [Independent Writers of Chicago] member. For me one of the benefits is being listed in their database as a professional writer and speaker who specializes in online PR and social media. If you’re a Chicago…

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  • PR

    Photowalk PR | Sharing Experiences via Images on Flickr

    ByBarbara Rozgonyi September 24, 2008

    Somehow I caught one of Darren Rowse’s tweets inviting BlogWorld Expo attendees to join him on a photowalk in Las Vegas. Darren writes two popular blogs: Problogger and Digital Photography School. In July, I missed the BlogHer photowalk. And, after I saw their pictures, I knew I had to make this one a priority. Here’s…

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  • Social Media

    Social Media in the Newsroom Notes from BlogWorld08

    ByBarbara Rozgonyi September 23, 2008

    During this session, my Internet connection was iffy, so I cataloged my tweets offline. You’ll find them here, along with moderator Jason Falls’ slides. Jason recapped the putting social media in the newsroom session on his blog, Social Media Explorer. Although I’m interested in this topic, I went to this session because I was also…

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  • Conferences

    BlogWorld Sessions Schedule

    ByBarbara Rozgonyi September 19, 2008

    Hello from Las Vegas! If you’re reading this and you’re also at BlogWorld, let’s meet up! You can reach me via twitter @wiredprworks or find me in one of the sessions. Disclaimer: I may change my mind and decide to go to a session that’s not listed here. BlogWorld 08 Tracks Following a track sounds…

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  • Publicity | Social Media

    Talk Like a Pirate Today? Google Goes Ahoy

    ByBarbara Rozgonyi September 18, 2008

      Two years ago today on September 19, I wrote a post called PR Takeaways: Talk Like a Pirate Day. At the time, there were 130 Google News searches for talk like a pirate day. Today’s count: 340 talk like a pirate news stories and counting. Google’s even getting in on the act. Hat tip…

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  • Publicity | Social Media

    Talk Like a Pirate Today? Google Goes Ahoy

    ByBarbara Rozgonyi September 18, 2008

      Two years ago today on September 19, I wrote a post called PR Takeaways: Talk Like a Pirate Day. At the time, there were 130 Google News searches for talk like a pirate day. Today’s count: 340 talk like a pirate news stories and counting. Google’s even getting in on the act. Hat tip…

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  • Branding | Publicity

    Funny Business PR | Why Don’t Companies Use Cartoons in Their Marketing?

    ByBarbara Rozgonyi September 18, 2008

    After writing about Google’s Chrome comic book, I asked Brad Shorr, who frequently writes about business humor and is a business cartoon writer to guest post and talk about  . . . Why Don’t Companies Use Cartoons in Their Marketing? By Brad Shorr, guest author As a business cartoon writer, this question crosses my mind…

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  • Online PR | SEO | Social Media

    Survey Shows Top Online Marketing Tactics

    ByBarbara Rozgonyi September 16, 2008

    What do plan to do with your online marketing over the next six months? Lee Odden, of Online Marketing Blog, asked his readers to vote for the top three online marketing tactics they would use the most from now, mid-September, through mid-March 2009. What’s interesting to me is that corporate web site comes in way…

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  • PR

    PR Tools: Word of Mouth Marketing – Give It Away

    ByBarbara Rozgonyi September 15, 2008

    What are you holding onto that you should be giving away? After completing the Word of Mouth Crash Course [thanks to Andy Sernovitz for a scholarship!], my biggest takeaway was this: give it all, that’s right all, away. Do you agree that we have a hesitancy to share not only our secrets, but our best…

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  • Publicity | SEO

    PR Questions | How can a press release be an all-in-one marketing tool?

    ByBarbara Rozgonyi September 12, 2008

    A reader writes . . . I read with interest your response to the gal looking for help with her arts site. You say in your response: As you may know, press releases have evolved from a simple announcement to a select group of journalists to powerful tools that merge search engine optimization, multimedia, social…

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  • Blog Marketing | Blog Publicity | Publicity

    Yahoo Blog Directory : Most Popular PR Blogs

    ByBarbara Rozgonyi September 11, 2008

    Searching for popular blogs to follow? Yahoo’s Blog directory lists blogs by category. Shown here is a screen capture I took this morning. At the time, Wired PR Works was number one. So . . . I told my newsletter subscribers about it. [Apologies to my newsletter readers for letting this news get me too…

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  • Online PR | Publicity

    Crisis PR | Planning Ahead Maximizes Response Minimizes Impact

    ByBarbara Rozgonyi September 11, 2008

    Sometimes a seemingly tiny crisis can turn out to be a major ordeal. Little things can blow up into big matters very quickly – especially online. This week, United Airlines’ stock nose dived and almost crashed due to a story, published in 2002, about United’s bankruptcy filing. According to some reports, as much as $1.41…

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  • Branding | Speaking

    PR Questions | Any Public Speaking Tips for First-Timers? 18 Answers

    ByBarbara Rozgonyi September 10, 2008

    When a first-time speaker asked for ways to improve their presentation before taking the stage, I put together a list to help them out. Even if you’re not a first-timer, I hope these tips I’m sharing that work for me, along with the ones I picked up from my professional speaker friends, will help you!…

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  • PR

    Photo Prompt | talking heads or puppets?

    ByBarbara Rozgonyi September 9, 2008

    Take a look at these guys. Heads on sticks with a lever to open and close their mouths, they’re meant to be child’s toys. Do you see them as talking heads or puppets? How does opening and closing on demand relate to the way organizations manage communications?   Technorati Tags: organizations,communications,public relations,talking heads Image Source:…

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  • PR

    Reader Q & A | How to publicize peace-full nonprofit event in Chicago?

    ByBarbara Rozgonyi September 8, 2008

    A reader writes . . . I’ve been volunteering with The Peace School for the last couple of years to help promote their annual Peace Day celebration. This year’s free event, open to the public, will take place on Friday, September 19th, at noon, Daley Plaza. The event has been organized every year by The…

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  • Online PR

    Google’s Chrome Browser Begins with Press Release

    ByBarbara Rozgonyi September 4, 2008

    On September 2 Google revealed Chrome, its new browser. While most of the buzz about Chrome’s public relations is around the comic book Google mailed to bloggers, the idea that the project started on day one with the team writing a press release caught my attention. To hear how the team was challenged to write…

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  • Social Media

    Social Networking Stats Almost 60% Clueless

    ByBarbara Rozgonyi September 3, 2008

    Ever wonder how many people really know what online social networking is and how many people participate in social networks? According to a study by Synovate released by eMarketer, as of April 2008, 23.4% of people in the U.S. participate in social networks. eMarketer predicts that 44.3% of Internet users in the US will belong…

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  • Branding | Marketing

    Qualifying PR | When does Age-Experience Matter?

    ByBarbara Rozgonyi September 2, 2008

    If you’ve been reading this blog for more than a few posts, you know that I tend to stray away from sports, politics and sometimes, religion [disclosure: I am member of the United Methodist Church]. So, there will be no direct reference to any person, place. party or candidate here, from me anyway. However ….

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  • Publicity

    Charity PR: Fundraising Lessons from The Blues Brothers

    ByBarbara Rozgonyi August 31, 2008

    Here in the U.S. It’s Labor Day weekend, a time to celebrate the last few sweet bits of summer. Last night while I sat in a friend’s driveway watching The Blues Brothers on a 16′ x 14′ screen, I got inspired to take a new look at the movie. This time, from a fundraising perspective….

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