Update: Thanks to Andrew Peters, an MTN ezine reader, uber cool blogger and virtual PR expert based in Singapore, for his permission to share his email with you in response to this ezine article: Hi Barbara Thanks for your latest email, we are currently putting together a contest and your Words of Wisdom are very…
It’s snowing here. Instead of blooms in the border, we have towels over tulips. To brighten up this bleak day, here’s a Spring Flower Show Album. Enjoy! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Grab Fast Front Page Attention with Panoramic PR Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value. Subscribe to this blog’s…
I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away…
Media Post’s Marketing Daily tells the story “Quiznos Delivers PR Hero After Coyote Invades Chicago Store.” Writer Kevin Ransom points out how Quiznos played up the incident, tied it into a new product, routed attention to an animal charity and followed through on the coyote’s release. Here’s a clip . . . “After the unusual event, the company…
Yesterday, in my PRWeb | New Visability Statistics | Google Maps Mash Up post, I promised to update you on our results with the new PRWeb tools. . . Here’s what I found this morning . . . In our first release testing the new PRWeb press release tools, we’re pleased to report our client,…
PRWeb recently introduced a new set of online visibility measurement tools that ramp up their already powerful results reports with new tools including reader locator maps, competitive benchmarks and comparison models. According to the March 29, 2007 PRWeb press release . . . Available with all press release levels, the new Visibility Statistics allow customers…
Today’s news release is an invitation for non-profits. It’s here for us to track results and to show you an example of an event release in an email format . . . Subject Line: Non-Profit Marketing Success Roundtable News from Graphix Products for Business, Community, Non-Profit and Religion Editors Graphix Products and Douglas Shaw and…
When it’s gets warm out, our doorbell starts ringing . . .and ringing . . . and ringing. Everyone who rings the bell wants to see one person and one person only – P.d. P.d. skates, shoots footage and makes everyone who walks through the door feel like they’re more important than any dignitary imaginable….
Here’s a book that everyone’s going to be reading. In fact, they probably already are. Gregg Crawford, BayGroup International’s President and CEO, is the best-selling author. His book, “The Last Link: Closing the Gap That is Sabotaging Your Business,” broke out at the top of four best-seller lists. Congratulations to Rick Frishman and his team…
Update and insight 5.03.07 Because Dave Lakhani agreed to be my first Ultimate PR Secrets speaker, when I saw his press release about “The Truth is the Secret,” I decided to write a post. I came up with the catchy title “Experts Question Oprah and Larry King on ‘The Secret.’” Here we are six weeks later and traffic is still…
This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com. Grab Front Page Attention Fast with The Public Relations Primer Whether you’re trying to trap leprechauns or attract niched…
In the spirit of National Pig Day [celebrated today in the US] happening in the Chinese Year of the Pig, I couldn’t resist piggybacking on the pig theme in this week’s MTN News feature article. Enjoy! To piggyback means to lift and give a ride. When you piggyback your public relations onto a holiday, you…
ExpertClick‘s invitation to be in their 2007 Yearbook of Experts arrived today. Anyone can request an invitation to be in Yearbook of Experts . However, the 20% discount expires in about 24 hours. Many professional speakers sign up for this service, which includes a 4-way Yearbook of Experts listing [in print, on-line, via LexisNexis and pushed to search…
Planning an event in the future? Before you write up another “just the facts” press release for your local paper [or an online audience], here’s some news for you. Events, especially benefits, can be b-o-r-i-n-g. Try taking these three steps and propel your event coverage beyond a calendar item into a full-page feature. Keep in…
When I interviewed Al Launtenslager for Ultimate PR Secrets, one of his “secrets” was this: go to the USA TODAY site and join the USA TODAY’s Entrepreneurs Panel Al said adding his membership gave him credibility with the media – that was before he co-authored “Guerrilla Marketing in 30 Days.” It’s official, I’m also now…
Click on the image to read today’s PR Web reports for our Ultimate PR Secrets press release. PR Web’s report contains some valuable information – like the top search engine terms used to find this release. You, too, can get a report like this for every PR Web press release you send out. But, first…
Update: If you’re reading this after February 10, the offer is now over. Joan Stewart, The Publicity Hound, celebrated her birthday on February 5. In honor of her special day, I’m posting the Joan Stewart Ultimate PR Secrets replay online until February 10. After you listen to this call with Joan Stewart, The Publicity Hound,…
Chances are good that we’ll remember Warren’s role as a gingerbread child in the DuPage Opera Theater’s production of Hansel and Gretel for years – maybe forever. To cap off the three nights of performances, Warren and 24 other members of the Glen Ellyn Children’s Chorus concert chorus performed for 1800 other school kids. That’s a lotta kids . . . The…
With the entry deadline looming in just a few hours . . . here’s my MEGA Challenge contest entry. Last year I entered in the Newbie category, this year I’m in the Veterans. The contest is open to all of Alex Mansossian’s Teleseminar Secrets students. Although the contest calls for a 500-word essay, I chose to break up my…
Here’s a clip from our latest issue of MTN News . . . Watch this week’s PR video It’s late Friday night and I’m still celebrating – not the Bears victory. Although, one of the proudest moments in my college life was performing in Soldier Field with the Marching Illini – talk about hitting the…
When I checked into my PR Web dashboard for the latest stats, I found an invitation to download David Meerman Scott‘s ebook: “The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly” (second edition) . What’s different from the first edition of “The New Rules of PR?” Callouts by David…
Find out how to Listen to Rick Frishman’s Ultimate PR Secrets Interview . . . Thanks to Rick Frishman for packing 60 minutes full of ideas, tips, how-tos and laughs. After meeting Rick in Atlanta last fall, I knew this was a call I’d enjoy – you will, too! There’s no quick and easy way…
Update: Find out how to listen to Marc Harty’s Ultimate PR Secrets interview Thanks to Marc Harty, creator of PR Traffic – the Web-based press release optimization system, for being an Ultimate PR Secrets guest speaker. Claim your free report: “The 7 Deadly Sins Most People Commit with Web PR and how You Can Avoid…
Thanks to Jody Colvard for being an Ultimate PR Secrets guest speaker. Here’s a quick interview recap along with Jody’s bio . . . Find out how to Listen to Jody Colvard on Podcasting, PR and the Digital Revolution “PR is becoming a great influencer of the media.” Jody Colvard, founder of the FunMoneyGood podcast…
The second release about our first virtual seminar of 2007 is now out . . . Million Dollar PR Pros Tell How to Turbo-Charge 2007 Publicity Plans Business owners and entrepreneurs everywhere can jumpstart their 2007 publicity plans by getting the expert advice they need from eight leading publicity pros in an upcoming virtual seminar…
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