Writing an Amazon.com best-seller is one way to be perceived as a subject matter expert. People visit your page, they buy your book – and they read the reviews. When I met Brad Shorr, his Amazon review success intrigued me. Listed as the first reviewer for at least one best-selling Amazon.com business book, Brad says writing…
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Youth Media’s New Storytellers. Read about how youth and video cameras are changing the world. This post is one in a series of four; browse the Making Media Connections 2008 category. Were you at the conference? Let us know about your links or leave…
Super Quick Quiz Who did you talk to online today? What did you say? Where did you go? Why? What did your recommend? What did your friends do online today? Super Quiz Answer One window fulls of feeds – from you and your friends. It’s all there: twitter, Facebook, RSS, YouTube, etc. See what’s going…
Cameras. They’re everywhere. And, they’re aimed at you. Because I’ve been in front of or behind the camera so frequently recently, looking camera-ready is on my mind. At a recent tweetup [a social gathering for people who twitter; follow me @wiredprworks], we joked about getting our pictures taken. Part of the fun of socializing is…
Missing Immediate Action – that’s a new term I came up with to describe my frustration with public relations that prevent you from doing what you want to do when you want to do it. MIA damages customer relationships, halts the sales process and short-circuits any progress. Here’s how MIA happens . . . –…
About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. Starting today, I will share notes from each session along with how I’m…
Take a look at this picture I snapped in the Morton Arboretum’s Daffodil Glade last Friday. You can see there is beauty in one flower, but there is pure power in bunches. That’s also true with news releases: write one about you and you get all the attention, or you can gather up a few…
In thinking about how we write and distribute optimized press releases – every time – for our clients, I decided to share the same strategies with you. What Makes Writing Online Press Releases Different One of the big differences between releasing a news story online and sending a press release to your local paper is:…
Let’s just say it’s hard, if not impossible, to get into my book group. When we moved to town, it took me three years to get an invitation. It’s not that I didn’t try. I did. There were no openings. But, I did have one qualification in my favor: I live within the four block…
For Caroline*, a young lady I know, getting cast in her first role in a major production was exhilarating. [*names changed, all stories true] How exciting it would be to be act with of a professional cast of characters! Never mind that Caroline’s role called for her to be a courtesan in a house…
One of the biggest benefits to blogging for me is seeing how others use the information they find here. Did you know poets and artists write press releases? Thanks to Adan, a reader who shared his National Poetry Month press release and a report on how his online PR campaign is going. Looking for more…
If there’s one thing every speaker and author could use it’s more publicity. “I See Your Name Everywhere,” the title of PR/PR founder Pam Lontos’ new book, was also the topic of her presentation to NSA-IL today. Pam covered what you need to know to get more publicity, media attention and bookings! My top takeaways:…
With a name like Rozgonyi, you probably won’t believe I’m Irish, but I am: make that 25% Irish. To celebrate my heritage and to thank Liz Strauss for my guest post, I’m giving away PR advice – for free – this Monday, St. Patrick’s day at 10:00 a.m. CST. No RSVP, corned beef, leprechauns, FECKiN,…
A reader wants to know more about a service called WebWire. Here’s Adan’s comment he wrote on a post that covered news about online news distribution services: barbara, hi, i’m very new to this, and this trying to choose which online pr to go with for our first (and hopefully continuing) campaign, and was wondering…
Writing an upcoming guest post got me wondering, what does “PR” stand for? We’re talking initials, not industry. A few thoughts . . . PR = personal record free download book by Joseph Conrad PR = personal record, a runner’s best time for a given distance PR = page rank PR= press release PR = public relations …
Getting two free tickets sealed the deal – and our trip to the 2008 Chicago Auto Show. Here’s a quick recap of my public relations takeaways – and a look at my 2008 Chicago Auto Show Slide Show. Best of . . . BMW gets the nod – again – for the best lounge. To…
Set to be released in a few weeks, a new book about online marketing heroes follows a simple, yet highly-successful format: gather a group of experts, talk to them and publish a book. To get an inside look, download Steve Rubel’s Online Marketing Heroes chapter. Allowing Steve to promote the book on his blog, Micro…
It’s no secret that I am on the Academy Awards’ media email list – to my friends and family. Two years ago, while watching the Oscars with my laptop, I decided to see how and if I could ever be on the red carpet. Remembering how press passes got me into other events, I tried…
A reader writes . . . “Love your blog, your approach and resources! Do you have a post that addresses a comparison of the PR services? We’re looking at PRWeb vs. PR Newswire and which might be the best for developing an ongoing relationship. We’re launching a new e-commerce site in a couple months.” When…
Look to fashion – make that Fashion Week – to preview what will be trendy. Here’s a trend I’d like to see take off: issuing bloggers press passes to events beyond the techno-conferences, something Fashion Week’s been doing since 2006. After all, a blog is a publication. A blogger is an editor who writes for…
It’s easy to tell when there’s a push to propel a book to a number one spot on Amazon and Barnes and Noble. Your email in box floods with free offers from any marketer who’s participating. To spike high rise sales, the formula calls for participation from dozens of marketers who agree to promote the…
What to Ask Before You Dress to Run Your PR Race It’s a challenge all media/public relations consultants often face: impatient clients who want major media results NOW. If you’re one of them – an impatient client or a pressured PR pro – try asking these questions I often ask prospects . . . Why…
Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge. Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs using slideshare videos like this…
Money may not grow on trees, but it does on the BizRadio Network. On Saturday January 5, 2008 my interview [Barbara Rozgonyi] with BizRadio co-founder Elisea Frishberg airs on her “Behind the Fame” show. “The Sound of Your Money Growing” – that’s the tagline for BizRadio Network. When you check BizRadio’s excellent media kit, you’ll…
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