Speaking to a group is a great way to get out in front of new audiences. Most organizations have a communications person who will publicize your appearance to their members and maybe the media. You can help them promote their event – along with your appearance – by sending out an additional news release of…
Social media: what is it? Is it tools? How does it work? Why should I care? Where is it all going? If you’ve ever asked these kinds of questions – even if you’re on twitter, Facebook and have a blog, you’re not alone. There is no one set, standard response that sums up neat and…
Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers the Learn What it Takes to Create You, Inc – how to parly internet fame into major media attention with Rohit Bhargava, Timothy…
Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Bloggers & PR with Chris Brogan, Michael Clark, Jason Falls and Brian Solis. Lee Odden filled in for Michael Clark. You’ll find all…
Somehow I caught one of Darren Rowse’s tweets inviting BlogWorld Expo attendees to join him on a photowalk in Las Vegas. Darren writes two popular blogs: Problogger and Digital Photography School. In July, I missed the BlogHer photowalk. And, after I saw their pictures, I knew I had to make this one a priority. Here’s…
What do plan to do with your online marketing over the next six months? Lee Odden, of Online Marketing Blog, asked his readers to vote for the top three online marketing tactics they would use the most from now, mid-September, through mid-March 2009. What’s interesting to me is that corporate web site comes in way…
What are you holding onto that you should be giving away? After completing the Word of Mouth Crash Course [thanks to Andy Sernovitz for a scholarship!], my biggest takeaway was this: give it all, that’s right all, away. Do you agree that we have a hesitancy to share not only our secrets, but our best…
Sometimes a seemingly tiny crisis can turn out to be a major ordeal. Little things can blow up into big matters very quickly – especially online. This week, United Airlines’ stock nose dived and almost crashed due to a story, published in 2002, about United’s bankruptcy filing. According to some reports, as much as $1.41…
Take a look at these guys. Heads on sticks with a lever to open and close their mouths, they’re meant to be child’s toys. Do you see them as talking heads or puppets? How does opening and closing on demand relate to the way organizations manage communications? Technorati Tags: organizations,communications,public relations,talking heads Image Source:…
A reader writes . . . I’ve been volunteering with The Peace School for the last couple of years to help promote their annual Peace Day celebration. This year’s free event, open to the public, will take place on Friday, September 19th, at noon, Daley Plaza. The event has been organized every year by The…
On September 2 Google revealed Chrome, its new browser. While most of the buzz about Chrome’s public relations is around the comic book Google mailed to bloggers, the idea that the project started on day one with the team writing a press release caught my attention. To hear how the team was challenged to write…
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? Who do you want to…
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? Who do you want to…
What do you do to welcome a blogger back to blogging? You write a welcome back post, of course. Thanks to Karen Swim and Brad Shorr I’m part of a group of bloggers writing a post today to greet Joanna Young on her return from a blogging break and a move into her new home….
1386 miles in 5 days – that’s what it takes to meander to Ely, Minnesota and back from our town. Here’s what I learned along the way . . . 1. It pays to ask for a good view. That’s how we woke up to watch dawn breaking in Duluth. 2. People will still follow…
Type in online pr speaker – no quotes – and this is what comes up. Does your screen look like my screen? Click on the image to enlarge. My Unscientific guesses as to why these online pr speaker results rank the way they do Exact keyword match in page title and URL with mentions…
When you go to a popular restaurant, you often have to wait a bit before being seated. How do you pass the time? Do you think about what you’re going to order? How excited you are to be there? Perhaps starting a new public relations project or promoting an event is a bit like searching…
California and Illinois tied for top state with the most readers. That’s one of my more interesting findings from July’s end of month statistics. In June, I reported on the most read posts. This month, I decided to build in Google Analytics, a free service you can sign up for to track your web and…
Wanted to share a few images with you from BlogHer 08 and my trip to San Francisco. For more scenic shots, check out my California travelogue I posted in December. To browse other’s images, check out BlogHer 08 on Flickr.com. Frank, who waited on us at John’s Grill and then…
Every Thursday, I share a few random Google keyword search rankings with my newsletter readers. [Want to be on the list? Email wiredprworks AT aweber DOT com.] Today, I’m sharing them with you. Here’s how it works . . . keyword-search term ranking/number of results for term conveying expertise = keyword-search term 4/1,580,000 = number…
A reader writes: Love to hear your thoughts as to why Heather Armstrong has some negative perceptions about her as alluded in the article about BlogHer and how Mommybloggers profit. [To take the focus off of Heather and her blog – www.dooce.com I’m modifying the question to: Any downsides to being “too” successful in the…
It’s Monday. I’m home from BlogHer. I miss San Francisco. I listened to fascinating stories. I talked too much. I lost my voice. I didn’t sleep there. I slept here until 10 this morning. I am not back on central standard time. I did upload some images. Here is one, taken in Union Square. And,…
Warner Brothers, Bravo and Hearst opened the day with a HybridMedia keynote. To read more, visit the BlogHer08 live conference posts. See what I had to say on twitter about BlogHer, including a live tweet stream from the monetization panel. In the Home and Garden breakout session, I heard about the water usage restrictions in…
“Do me a favor. Sand the door first.” That’s what my interior decorator told me when I called and asked him to paint a new entry door in the next day or two. That was his way of saying he didn’t want the job. Why not? He’d already painted the whole house. He knew there…
One way to get attention is to talk in new places. That’s what guest posting is all about. Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make Up Your Mind to Make Some News.” Here’s an excerpt . . . While writing a press release is…
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