According to a new report, a family of five spends almost 60 hours, per week, collectively online. The Center for Media Research points to a Media-Screen report that tells marketers what browsers are looking for in their free time online: communications and entertainment tie for the top two time slots. Here’s a clip from the…
This article just went out to my Marketing Transformations Network News subscribers . . . When you explain the way things work in simple, basic and easy to understand language, you keep prospects engaged and on track to buy. Starting with the basics is an approach that works for all marketers, especially entrepreneurs, coaches and…
Here’s a video of Mike Stewart’s presentation at Armand Morin’s Big Seminar in April 2007. In less than 90 minutes, Mike covers why you need a blog, how to upload audio and video and even what new media marketing can do for you as a niche celebrity. [googlevideo=http://video.google.com/googleplayer.swf?docId=-8368566220616494381&hl] Thanks to Armand and Mike for posting…
Over the weekend, I got an invitation for a free subscription to Online Marketing Monthly, “the first professional magazine for the Internet marketing industry.” The confirmation email sent me to the Online Marketing Monthly blog where I found the results of the magazine’s readership response to this question: “What is your level of experience in Internet marketing?” According to the survey,…
Every week, Marketing Transformations Network News [MTN News], get articles like this one . . . Now that I’m in the new rules of marketing and PR book, I’m transitioning out of the traditional approach that’s built on air time and ink. Sure, it’s great to have TV, radio and print coverage. But, why would…
Over the weekend, Scott Allen announced the LinkedIntelligence Smart Ways to Use LinkedIn prize winners. When Scott called for entries in the Ask Liz Ryan Yahoo! group, I wrote up “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn.” Here’s my prize . . . Barbara Rozgonyi – Admission and 2…
David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be a best-seller. Back in January…
One of things I love about blogging is serendipity. You never know where your posts will wind up. Today I noticed a steady stream of referrals from www.fuel4arts.com. Visiting the site, I joined and did a search to find my recap of Marketing Sherpa’s Viral Marketing 2007 report made the top five editor’s choice list. …
You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog. Thanks to the folks at Newsvine for the following email update. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A Much Smarter Front Page What…
Today, this article went out to my MTN Ezine subscribers. Superhero PR: Coming to Your Client’s Rescue It doesn’t take a cape to rescue your clients; just use your superpowers by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert In Marvel comics, when the city is under siege, Superheroes save the day. What…
In the inner Internet circles, The System Seminar [affiliate link] has a reputation for providing pure content, a professional environment and bleeding edge techniques. All that’s true, but the approachability and friendliness of every one I met, including the speakers, surprised me. Ego was absent – the only time people talked about how well they…
Scott Allen reports the first ten entries in the Smart Ways to Use LinkedIn Group Blogging Project are in! In looking at the entries so far, I’m pleased to see my post “The Top 10 Ways to Quickly Become a Subject Matter Expert Using LinkedIn” is on the list. Why? It’s not about me –…
Here’s my entry from Friday night . . . This is my first System Seminar – it’s happening at the same time as another major Internet marketing seminar in Atlanta. My video testimonial is the first one on the other seminar’s sales letter – if you see it, you’ll see I’m inviting you to join me in Atlanta. But,…
Convio, a company I found out about from a friend who’s a non-profit marketing director, recently released The Online Marketing (eCRM) Nonprofit Benchmark Index™ Study. Although the study’s results are based on Convio’s non-profit client results, many of the suggestions and findings apply to for profit online marketing as well. Here’s the introduction . . ….
Cellphones Growing on Web as a Way to Keep Up Image, a story about how “The social networking phenomenon is leaving the confines of the personal computer. Powerful new mobile devices are allowing people to send round-the-clock updates about their vacations, their moods, or their latest haircut.” mentions several tools, including kyte. According to the site ….
We live in an era where anyone can generate a thought leadership post in seconds. But while algorithms change, human authority does not. Back on May 2, 2007, I published “Top 10 Ways to Quickly Becoming a Recognized Subject Matter Expert on LinkedIn.” That early framework was featured in Larry Weber’s book Sticks & Stones:…
“Per the Policies and Procedures you cannot have any company names, logos, trademarks or images on another website. Please either take down every referrence of [company name] or take the site down completely. If you have further questions please reply to this email.” Checked my inbox this morning to find this message from a company asking me…
Update: Thanks to Andrew Peters, an MTN ezine reader, uber cool blogger and virtual PR expert based in Singapore, for his permission to share his email with you in response to this ezine article: Hi Barbara Thanks for your latest email, we are currently putting together a contest and your Words of Wisdom are very…
Marketing Sherpa’s Special Report: Viral Marketing 2007 gives insights into how experienced viral marketers think. Marketing Sherpa is a leading resource for marketing knowledge, case studies and forward thinking about what’s working in marketing today. Reports like this one get posted online for a limited open access period before they go on sale online. After…
4.26.07 Update: Thanks to Fast Pitch! for posting this article. Click the image to see the email message. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Here’s a clip from this week’s ezine article, “Portable PR: Business Marketing To Go” Make your card into a coupon with a discount for services or a free introductory consultation when redeemed within two weeks –…
You read that right – yesterday this blog, Wired PR Works. weighed in at #77 on the WordPress Growing Blog List. At last count, WordPress hosted 854,746 blogs. Very humbling, amazing and encouraging. Thanks to everybody for clicking in – my readers get the credit for sticking with me. And to WordPress for the Growing Blog…
4.19.07 Update Here’s an excerpt from Gary Bencivenga’s tribute to Gary Halbert . . . ~~~~~~~~~~~~~~~~~~~ 4. Gary was original. His favorite saying, the one he lived by, was “Nothing is impossible for a person who refuses to listen to reason!” With that as his credo, he blazed many new marketing trails that the rest of…
I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away…
The “Boomer Mom” factor. . . how marketers decide to present and promote their products to women ages 40-60 is morphing away from avoiding any direct online interaction into a realization that – OMG! – Boomer Moms get IT! Hey, baby let’s do email. When studies like this come out, the results amuse me. Most of…
This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com. One of the “inside secrets” to Internet marketing success, article marketing, is really a well-known fact: the more you publish,…
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