Media Post’s Marketing Daily tells the story “Quiznos Delivers PR Hero After Coyote Invades Chicago Store.” Writer Kevin Ransom points out how Quiznos played up the incident, tied it into a new product, routed attention to an animal charity and followed through on the coyote’s release. Here’s a clip . . . “After the unusual event, the company…
The “Boomer Mom” factor. . . how marketers decide to present and promote their products to women ages 40-60 is morphing away from avoiding any direct online interaction into a realization that – OMG! – Boomer Moms get IT! Hey, baby let’s do email. When studies like this come out, the results amuse me. Most of…
Yesterday, in my PRWeb | New Visability Statistics | Google Maps Mash Up post, I promised to update you on our results with the new PRWeb tools. . . Here’s what I found this morning . . . In our first release testing the new PRWeb press release tools, we’re pleased to report our client,…
PRWeb recently introduced a new set of online visibility measurement tools that ramp up their already powerful results reports with new tools including reader locator maps, competitive benchmarks and comparison models. According to the March 29, 2007 PRWeb press release . . . Available with all press release levels, the new Visibility Statistics allow customers…
When I checked into WordPress and saw my last post featured as the Blog of the Minute, I, uh, stared at the screen not believing my eyes. Checking in with a different browser, I saw a post on an Xbox gamer from the Blog of the Minute. So, maybe this placement is an April Fool’s…
Today’s news release is an invitation for non-profits. It’s here for us to track results and to show you an example of an event release in an email format . . . Subject Line: Non-Profit Marketing Success Roundtable News from Graphix Products for Business, Community, Non-Profit and Religion Editors Graphix Products and Douglas Shaw and…
This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com. One of the “inside secrets” to Internet marketing success, article marketing, is really a well-known fact: the more you publish,…
I’m writing this post staring up at a giant elk head. On the third floor studio of an oversized Victorian in downtown Indianapolis. The next time I see the elk, he’ll be hanging out in a house in the woods somewhere in southern Missouri. And so will I. It may be a few months until our…
In a previous post, I wrote about 10 Ways to Profit from Your Blog’s Search Engine Terms. Today’s issue of CustomScoop PR Blog Jots caught my attention with this recap from PR Blogger’s post on 7 Ways to Improve a Blog’s SEO . . . “In a post that proved its worth almost immediately, as it shot…
Today’s the last day for WorldWIT, one of the world’s largest networking groups for women online. But maybe it’s more accurate to say this is Liz Ryan’s last day as the leader of this pack. Gauging from all the tear-stained emails in the ChicWIT digest, I can tell there are hundreds of women who are…
When it’s gets warm out, our doorbell starts ringing . . .and ringing . . . and ringing. Everyone who rings the bell wants to see one person and one person only – P.d. P.d. skates, shoots footage and makes everyone who walks through the door feel like they’re more important than any dignitary imaginable….
This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com. Perry Marshall’s Ultimate Guide to Google AdWords is a must-read and a must-follow guide that tells you “how to access…
Here’s a book that everyone’s going to be reading. In fact, they probably already are. Gregg Crawford, BayGroup International’s President and CEO, is the best-selling author. His book, “The Last Link: Closing the Gap That is Sabotaging Your Business,” broke out at the top of four best-seller lists. Congratulations to Rick Frishman and his team…
Update and insight 5.03.07 Because Dave Lakhani agreed to be my first Ultimate PR Secrets speaker, when I saw his press release about “The Truth is the Secret,” I decided to write a post. I came up with the catchy title “Experts Question Oprah and Larry King on ‘The Secret.’” Here we are six weeks later and traffic is still…
Building a burgeoning article inventory? You, too, can become an EzineArticles.com Expert Author. This site distributes your articles, gives you tools for promotion and even offers a press release submission service. Here’s the email announcement I just received . . . Hello Barbara, Your article, “Tell Me About It – Testimonials As A Small Business…
This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com. Grab Front Page Attention Fast with The Public Relations Primer Whether you’re trying to trap leprechauns or attract niched…
With everything greening up around here – a few 70 degree days will do that – and St. Patrick’s Day coming up on Saturday, I’m in the mood for making some mischief and finding some money. But, first I need to find a leprechaun. Lucky for me, there’s an online Leprechaun fairy live webcam with…
Tell Me About It: Testimonials as PR – Part I for MTN News, published by CoryWest Media and written by Barbara Rozgonyi Tonight Harris Fellman is interviewing me about my success with his Codename Catalyst program. He’s a smart guy. Six of us will be on the phone with him giving live testimonials about his…
Are you a blogger? If not, maybe you should be. Here’s a clip from a Yahoo! News article called “Blogs Are Put to Use as Business Machines:” Creating your own blog helps spark publicity and enhances a company’s credibility, says Andy Sernovitz, chief executive of the Word of Mouth Marketing Association, which is based in…
Get your name listed in Website Magazine’s Who’s Who in the ‘Net Industry and you’ll join a community of experts – for free. While you’re there, sign up for a free Website Magazine subscription and check out the Website Magazine blog. Today’s “Barbara Rozgonyi” Google alert came via email to let me know Google found…
Now that Armand Morin’s announced Big Seminar 9, my blog is starting to pull traffic for this Big Seminar 8 preview post. Note that this time I’m not offering a $500 scholarship. Even with that draw, it’s hard to compete against the major players who have bigger lists. Typically, they either offer nothing or an…
In the spirit of National Pig Day [celebrated today in the US] happening in the Chinese Year of the Pig, I couldn’t resist piggybacking on the pig theme in this week’s MTN News feature article. Enjoy! To piggyback means to lift and give a ride. When you piggyback your public relations onto a holiday, you…
ExpertClick‘s invitation to be in their 2007 Yearbook of Experts arrived today. Anyone can request an invitation to be in Yearbook of Experts . However, the 20% discount expires in about 24 hours. Many professional speakers sign up for this service, which includes a 4-way Yearbook of Experts listing [in print, on-line, via LexisNexis and pushed to search…
Planning an event in the future? Before you write up another “just the facts” press release for your local paper [or an online audience], here’s some news for you. Events, especially benefits, can be b-o-r-i-n-g. Try taking these three steps and propel your event coverage beyond a calendar item into a full-page feature. Keep in…
Last Saturday, a mystery caller left messages at my office and on my cell phone. She was trying to track me down to thank me for an article. I returned her call, but haven’t heard back. So, I don’t know which one she liked. Reader feedback keeps you going and on track. Posting to a…
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