This article went out to our MTN Ezine subscribers today . . . Subscribe to My Ezine Articles Direct Aim PR: Circling Your Target by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Whenever you set out to achieve a goal,…
Typed these notes as I followed Chris Anderson’s ad:tech Chicago keynote. For complete accuracy, please refer to his book, “The Long Tail: Why the Future of Business is Selling Less of More.” It’s packed with insights on the way our culture, our lives and our marketing is morphing. ~~~~~~~~~~~~~~~~~~~~~~~~~ When you think about…
Because I just got home from vacation today, I’m stocking this “take two” blog with clips from my former blog’s WordPress entries. If you blog from a free WordPress platform, back up your posts – your whole blog can vanish without warning as mine did last week. Thanks for hanging in there with me.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Posts…
To my husband, vacation is a virtue. To me, it’s a venue. He has to get away. I have to see something. And our kids? They’ll go [almost] anywhere as long as we’re paying for it. Tomorrow morning, we’ll leave our house in a stretch limo – nothing else will hold our 9 suitcases and…
MTN Ezine subscribers received this article on June 28 . . . now it’s posted here for your viewing pleasure. Enjoy! Subscribe to my ezine articles Two PR Routes: How to Choose the Right One for You Whether you want to reach journalists who’ll write your story for you or you want to bypass them…
Now, here’s an idea I found in ineptuser’s Boost PR blog post via a Google Alert. If you want to get in on the Viral Tag Train game, instructions follow, copied directly from the post. The idea is to build viral steam by exchanging links. When your blog shows up somewhere, you add the blog to your viral list. Remember to change the host…
Click the BlogThis icon on any PRWeb release and you’ll go to a page like the one I’m typing on now. This new tool makes it so easy to comment on a release. Remeber to add in the trackback URL so that your blog shows up on the PRWeb release. This technique ties you into…
Click on this image and you’ll see how Alexa ranks Wired PR Works around the world. For comparison purposes, last November CNN reported the Internet reached a new milestone: 100 million websites. One year after 18,000 sites populated the Internet in 1995, I launched my first site. So, I’ve been online for 11 years. But,…
I’m excited about Tim Knox’s new book: Everything I Learned About Business I Learned from My Mama For a limited time you can grab your own copy of Tim’s new book for under $20 and get over $4,000 in bonus downloads provided by other Internet Marketing legends like Mark Joyner, Joe Vitale, Rich Schefren, Mike Filsame,…
Here’s the latest MTN News Ezine Article, written by Barbara Rozgonyi and published by CoryWest Media . . . Subscribe to My Ezine Articles Recycling PR: 30 Ways to Repurpose/Reincarnate/Reuse Product Information, Marketing and Publicity Articles Find out how to reduce your writing workload when you read this week’s article that gives you 30 ways to…
Update 6/14/07 Click on the image above to see the email from Google Alerts for Barbara Rozgonyi telling me about this article. FYI, the date stamp is 17:22:18 – about 3 hours after I wrote the post. Pinging Technorati definitely helps. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Here’s the latest MTN News Ezine Article, written by Barbara Rozgonyi and published by CoryWest…
MarketingSherpa‘s reports feed the marketing student in me. Although the University of Illinois at Urbana-Champaign granted me my marketing degree years ago, I’ve never given up my fascination with what motivates people to buy. That’s why I love reading and interpreting [insights follow promo clip from marketingsherpa.com] reports like this one . . . New MarketingSherpa Research:…
For the last few days I’ve been answering calls for a literary agent. Each time the caller left a message saying they found my listing in the Yellow Pages online. So, I checked it out and yes, indeed, CoryWest is listed in the Literary Agent category – along with Marketing Consultants, Marketing Programs & Services,…
Here’s the latest Marketing Transformations Network [MTN] News Ezine Article . . . When you want to know what someone thinks, there’s only one way to find out: ask them. So . . . What’s on your mind dear reader? Leave a comment below and let me know: – what you’d like to learn – how I…
Publicly revealing your search terms, is well, like giving away one of your secret formulas. My advice? Don’t do it – most of the time. But, I like sharing. And, thanks to my Chicago Cicada Watch Journal post, Wired PR Works is attracting as much attention as a new tree gets from, ummm, a cicada crowd. Stringing together Chicago + Cicada…
Leave it to Joan Stewart, the Publicity Hound, to create a virtual training program for PR assistants. Publicity Hound University is a perfect plug-in for enterpreneurs who want more media attention. While writing a news release is relatively easy, targeting distribution can be a guessing game. And, tracking the coverage may be tricky. But not if you have a…
This article went out to our MTN News ezine subscribers today . . . Reality Show PR: Marketing with Case Studies Take your prospects behind the scenes with client case studies: all ready and made for marketing by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert When clients want to know what you do,…
This post is in response to an Ask Liz Ryan Yahoo! Groups question about how to market a business with a shopping cart online . . . Feel free to comment and add in your own suggestions/recommendations. Marketing a business online takes time and expertise. If you’re serious about learning what works for the top marketers,…
Today is Memorial Day. Is there a veteran in your family – who served from 1607 to 1975? From now until June 6, 2007 – the anniversary of D-Day, ancestry.com is putting 90 million war records online with free access. After that, you’ll have to pay about $155/year to get into the database. From Time Magazine . ….
Cicada Watch is brought to you by CoryWest Media, a marketing/PR consultancy in the western suburbs of Chicago. Entries and images by Barbara Rozgonyi, founder of CoryWest Media and animal/insect lover. Enjoy! 05.28.08 Because traffic is picking up for this post, that tells me that the cicadas are on their way out somewhere, but not…
According to a new report, a family of five spends almost 60 hours, per week, collectively online. The Center for Media Research points to a Media-Screen report that tells marketers what browsers are looking for in their free time online: communications and entertainment tie for the top two time slots. Here’s a clip from the…
This article just went out to my Marketing Transformations Network News subscribers . . . When you explain the way things work in simple, basic and easy to understand language, you keep prospects engaged and on track to buy. Starting with the basics is an approach that works for all marketers, especially entrepreneurs, coaches and…
Here’s a video of Mike Stewart’s presentation at Armand Morin’s Big Seminar in April 2007. In less than 90 minutes, Mike covers why you need a blog, how to upload audio and video and even what new media marketing can do for you as a niche celebrity. [googlevideo=http://video.google.com/googleplayer.swf?docId=-8368566220616494381&hl] Thanks to Armand and Mike for posting…
If you’re not a corporate communicator, you may not know about Ragan Communications. I first heard about Ragan when one of my corporate consulting clients added me to their Ragan Report reading list. Because being mentioned by Ragan was a coveted honor, in planning meetings we mused about how Ragan would review our internal communications ideas. When I was lucky…
Over the weekend, I got an invitation for a free subscription to Online Marketing Monthly, “the first professional magazine for the Internet marketing industry.” The confirmation email sent me to the Online Marketing Monthly blog where I found the results of the magazine’s readership response to this question: “What is your level of experience in Internet marketing?” According to the survey,…
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