A few weeks ago, Collin Canright asked Douglass Davidoff, who blogs at Straight Talk PR, to interview me about online PR in 2008. How flattering to get that kind of attention! When you talk to Doug, you can tell he’s a former seasoned journalist now PR pro/blogger. “You want me to answer that!?!” was my…
Want to advertise, but don’t have an ad budget? Or, you do have an ad budget, but want a free month’s worth of testing? USA TODAY wants your blog in their Blogger & Podcaster Guide. Here’s what your ad will look like. This screen shot is from the business page. Right now, I’m at number…
Brendan Cooper’s December 2007 PR Power Index is out. Most improved, up 14 spots, goes to Public Relations Rogue by Bernie Charland. We tied for second most improved, up 13 spots, with my [PR] palette written by Martin Waxman. Now, Wired PR Works ranks at 66/100. Thanks to Brendan for his continued score-keeping. The PR…
Fifty characters: my recommended target mark and the length of the headline for this blog post. Making headlines caught my attention last week when a contact in a Yahoo! Group asked if anyone could talk about how to write headlines. After I volunteered, I decided to write this post to share my findings along…
How unusual – my second post of the day with a recommendation for something that makes you and your business better. Interested in becoming a Teleseminar Secrets [link goes to my affiliate site] student? Here’s my story – and my offer to give you $450 to take the course, along with $697 in other bonuses. But, you don’t have to buy…
In checking my blog stats today, I found eight incoming links from KeywordSpy [affiliate link]. While it’s flattering that someone, make that anyone, would want to know what keywords I’m bidding on, at first it was a bit unnerving. Who would want to know how I advertise? Whoever you are, thank you. In researching myself,…
Okay, yes, I have been away. I think I forgot to tell you that before I left. I’m back, yes back to snow, snow and more snow. It’s good to be home in Chicago. While I loved seeing Santa and the palm trees on Union Square, it’s State Street I long for now. But, I…
Thanks to the National Association of Catering Executives in DC for asking me to talk on New Age Marketing and PR. On December 18, I’ll be at the Marrakesh Palace. Guests welcome. So, if you’re in the area, come on out. I’d love to meet you! Register for New Age PR: How to Easily Become a Web Star…
Quick – what did you spend on continuing education in 2007? Don’t know. Neither do I. Wendy’s post about just saying no to overspending on useless Internet marketing products prompted me to put together this 2008 continuing education buyer’s guide. I have to admit I was in the room and in on that conversation about…
Today’s Marketing Transformation News ezine article, tells you how to diagnose your prospect’s pain. After answering 16 questions, you can develop a cure and treatment plan that replaces pain with results. Let me know what you’d add . . . Public Relations Marketing Analysis: Diagnosing Pain by Barbara Rozgonyi for CoryWest Media, LLC Diagnostic tests. We use…
Looking for a list of social media and social networking blog resources to learn from and feed into? Virtual Hosting Blog recently complied and released a list of the top 100 social media and social networking blogs in these categories: most popular/social media; most popular/social networking; Web 2.0; investor analysis; developer blogs; industry news; social…
When you thank someone, you recognize them for the goodness they bring to your business or your life. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Start at the first point of contact One dreary day I strolled into a splashy gift store. After…
Wondering how a professional public relations or marketing writer can propel your business or marketing blog into the next level? Clicking through my email this morning, I came across what must be on the top ten FAQs of the week. The request for information in a Yahoo! group went something like this: “How much per…
Writing, posting, commenting, tagging, publishing, tracking, socializing, maybe moneytizing – all part of blogging. But what about marketing and PR? How do they fit into blogging? Before your write your first post or choose your blog’s platform, start out thinking about how you will market and publicize your blog, your content and your results. Who…
Want to earn commissions for recommending products? Many sites or products offer affiliate commissions every time someone who clicks your link makes a purchase. [Note: actual affiliate link included in post for illustration purposes] Most Internet marketers make affiliate sales when they promote products to their email lists. Bloggers reap affiliate sales rewards by recommending…
Thanks again to Ray Silverstein, founder of PRO for asking me to present a beginning business blogging seminar. What I learned: Blogging for business presentations need to be in at least three phases or levels: elementary for those who don’t know what a blog is, intermediate for those who have some familiarity and marketing-focused for…
Brendan Cooper, formerly [or AKA?] Friendly Ghost, published the November PR Power Index today. Back up after two months off, the index lists the top 100 PR blogs. Each time, Brendan comes up with a new ranking innovation. Here’s this month’s upgrade: "Now, I use the ImportHTML function in Google Docs for the Yahoo and…
BlogWord Expo’s Friday opening keynote speaker, Leo Laporte covered the future of new media publishing tools. This post is dedicated to Robyn Tippens [link with photo of Robyn Tippens presenting Leo Laporte with his Weblog Best Podcast Award] of MyBlogLog, whose enthusiasm for this presentation motivated me to get up, get going and get started…
In this session, the moderator guided the discussion among six panelists. Top takeaways . . . Good corporate blogs: Southwest, GM and Kodak. “A press release has no real business in the blog world. It’s about community, ranking, participating. Until you’re engaged at the level, you really have no clue.” Brian Solis Key Discussion Points…
Speakers Wendy Piersall, Emomsathome Matt Colebourne, CoComment Dave Nalle, BlogCritics Great session – please share your impressions or thoughts about building an online community. The tone that Wendy sets in her posts is extremely personal. She stays appropriate and relevant. Because that tone is there, people are respectful. That personal aspect causes them to want…
Update 11/14/07 Thanks to Liz Strauss for digging up the key/link to her writing tools treasure chest Stepping in – literally – at the last minute thanks to the suggestion of Wendy Piersall, Liz Strauss gracefully greeted her confused attendees by starting out with, “I’m not Brian Clark.” Scheduled to lead the session, Brian wasn’t…
Thanks again to Scott Allen for hosting the LinkedIntelligence Contest – and for awarding me the free registration and hotel at BlogWorld. Rick Calvert, BlogWorld Expo’s creator, donated the prize. Here’s a quick recap of Scott’s talk. Small business blogs are intended to support another business; moneytizing your blog tends to be counter productive. Google…
Typically, I talk about marketing and PR. While writing about computer recovery may seem a bit off-topic, having a functioning computer is a critical for many entrepreneurs. Let’s face it: if your computer isn’t working, neither is your business. No amount of marketing dollars or PR tactics can overcome the loss of technology. Here’s how I quickly recovered from a crash…
Notes from BlogWorld’s opening keynote sesstion with Matt Mullenweg, founding developer of WordPress, founder of Automattic as interviewed by Ed Sussman FAST COMPANY Notes lightly edited from Barbara Rozgonyi’s notes. Matt tends to trust what he reads in blogs more than traditional media because it’s closer to the source. 19 people work for…
Got into Vegas about an hour ago. Returned a few emails. Watched the sunset [with a rainbow – nice to see some true natural beauty] and I’m headed out the door to meet up with some other BlogWorld attendees I met via LinkedIn. Although I’m not exactly sure who I’m having dinner with, I am…
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