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Friday PSA | Sharing Connections Furniture Bank
Thanks to a friend for suggesting this week’s Friday PSA . . . Sharing Connections located in Chicago’s western suburbs. With a vision to provide every baby with a bed to be tucked into, Leeanne McGrath founded the organization. Today, Sharing Connections collects and distributes furnishings to families in need from a warehouse. Here’s how…
How to Hire a Small Business Client Attractor | AKA Entrepreneurial Marketing Consultant
Fresh cooked and served hot weekly since June 2006, Marketing Transformations Network News reports on on how to handle marketing and generate power PR to readers throughout the U.S. and in many foreign countries. Thanks to my marketing students for inspiring today’s article. How to Hire a Small Business Client Attractor [AKA Entrepreneurial Marketing Consultant]…
PR Takeaways | Tim Gunn: Ultimate Corporate Spokesperson
PR Takeaways is an occasional series that usually, but not always, relates to an event or personal experience. The standard format wraps up public relations tips for entrepreneurs, organizations and small businesses. Images: Tim Gunn presenting and with one of his fanatical fans. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ “You haven’t written that post yet? You are sooooooooo lame!” comment from my 13…
Friday PSA: PSA Research Center
In researching a charity for the Friday PSA, I found the PSA Research Center, a site managed by Goodwill Communications. I grabbed the banner ad from the company’s site, which is a valuable creative and marketing resource both for non-profits and companies who want to partner with them. Have a charity you’d like to see featured…
Marketing via Auto-Responders, RSS | Email System Management Recommendation
A string of questions about email systems recently caught my attention. Because I find myself wanting to answer every one, I’m consolidating my thoughts into this reference post. For awhile now, I’ve been wanting to share the benefits of using AWeber. As a customer for over a year and an affiliate [yes, this post contains affiliate…
Branding | What’s on Your Mind? | Biggest Challenges and Brand Attributes
Today I completed my first marketing execution class at our local college. The topic: branding for non-profits. This is the first of four courses. It was good to hear that four people referred me as the instructor of choice. How’s that for branding and word-of-mouth? Because I designed this to be a student-drive course, I…
Branding | 10 Ways to Build Brand Equity | Ezine Article
Here’s the latest from Marketing Transformations News Subscribe to My Ezine Articles Ten Branding Methods: No Need to Marinate First by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Do your customers see you as the company or person you think you…
Back to School at the Front of the Class | Teaching Marketing Execution to Non-Profits
Tomorrow I’m going back to school at the front of a college class. I’ll be teaching a 300 level marketing execution class for non-profits in The Academy for Excellence at College of DuPage. When the scheduled instructor moved out of state, I got a call to step in a few weeks before the class started….
Online Charity Event Funds Micro Entrepreneurs | Ephilanthropy Case Study | Friday PSA
An online charity event to benefit Unitus called Internet Marketers Against Poverty, is this week’s Friday PSA. Today, we’ll cover the mission as well as what I like about this campaign. Campaign Mission: Fund Global Entrepreneurs About Unitus . . . Who they serve: the three billion people living on less than $2/day How…
Friday Feature Preview: Public Service Announcement of the Week
Although I don’t often share personal messages to my ezine subscribers [get a backstage pass to what’s on my mind], today I’m posting an excerpt from this week’s edition of MTN News as background for how I decided to come up with the Friday PSA Feature. What I left out in my ezine message is…
The PSA: How to Get Thousands of Dollars in Radio and TV air time for nothing
Here’s the latest ezine article . . . Subscribe to My Ezine Articles The PSA: How to Get Thousands of Dollars in Radio and TV air time for nothing by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. When you partner with…
Instant Replay PR: Get Multiple Uses Out of One Release | Ezine Article
Here’s the latest Marketing Transformations Newtork News article . . . Subscribe to My Ezine Articles Instant Replay PR: Get Multiple Uses Out of One Release by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Why write one release when you can…
- PR | Press Releases | Publicity | SEO
Press Release Template | 35 Essential Elements for a News-Worthy Release | Ezine Article
Here’s the latest from Marketing Transformations Network News Subscribe to My Ezine Articles Press Release Template – 35 Essential Elements for a News – worthy Release by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Recently, a new client prospect asked me…
Keyword Research Tools = Greater PR Success
Developing a target keyword list is our first step in preparing an ongoing online PR campaign. Our goal is to craft a release that places our client on page one for their target keywords. Thanks to Kelly Muldoon for her Googe AdWord presentation at System Intensive 2007, I have an updated list of keyword resources…
Internet Marketing for Business Owners | Ken McCarthy’s System Intensive 2007
“How many people here are comfortable with chaos?” That’s how Ken McCarthy kicked off his System Intensive 2007 tour. Creator of The System, Ken presented the first Internet marketing seminar ever in 1993. I was lucky enough to be in the intimate audience for Ken’s first tour stop in Chicago on Saturday. System Intensive 2007…
Moms and PR | Why Mom Needs to Be on Your Target Reader List
Take a minute and think about the top 20% of your client base. See any affluent Moms? If so, they need to be able to find you quickly online – no matter what you’re selling. In late July at BlogHer, I had the pleasure of meeting many mega “Mommy Bloggers.” I learned that being a mom…
PRPower Index | Top PR Blogs | Wired PR Works at 60 | Thanks Friendly Ghost
This week, the Friendly Ghost released the PRPower Index. This time Wired PR Works comes in at 60 out of 104. Although I don’t know who FG is – he says he is “a senior account copywriter flitting around the London office of a leading global PR agency” – I admire his blog, his dedication…
Ezine Article |How to Get on the A-List | Building Subject Matter Expertise
Here’s the latest Marketing Transformations Network News article. Enjoy! Subscribe to My Ezine Articles Getting on the List: Ranking as an Expert by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Being on the right list boosts your credibility and positions you…
Blog Movers Guide: Migrating to Independent Blog Ownership
Note: This post is for all of you who get kicked out of the free blog world for being too commercial – congratulations on being noticed and welcome to the world of blog independence! Think: Suspension=Blog Independence This Blog Movers Guide works for anyone on the move to independence. Have a suggestion? Please contribute with…
BlogHer 07 | Mentoring and Coaching | Session Notes | Updated 8.16.07
Updated 08.16.07 Thanks for finding your way here. This post first appeared on July 27, 2007 at my former blog address and now includes other bloggers who covered the mentoring and coaching session along with BlogHer ’07’s description and my notes. Unfortunately, all comments vanished in the move. But, I’d still love to hear from…
BlogHer 07 | Media Relations | Session Notes | Updated 8.16.07
Updated 08.16.07 Thanks for finding your way here. This post first appeared on July 28, 2007 at my former blog address and now includes other bloggers who covered the media relations session along with BlogHer ’07’s description and my notes. Unfortunately, all comments vanished in the move. But, I’d still love to hear from you…
BlogHer 07 | Self Branding and Self Promotion | Live Blogging Transcript | Updated 08.16.07
Updated 08.16.07 Thanks for finding your way here. This post first appeared on July 27, 2007 at my former blog address and now includes other bloggers who covered the mentoring and coaching session along with BlogHer ’07’s description and my notes. Unfortunately, all comments vanished in the move. But, I’d still love to hear from…
Blogging Success | Ezine Article
Here’s this week’s MTN News Ezine article. Subscribe to Barbara Rozgonyi’s online marketing and PR ezine . . . Avoid Blogging Blunders: 10 Steps to Blogging Success by Barbara Rozgonyi, founder of CoryWest Media To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com. Thinking of starting a blog or…
Wired PR Works by Barbara Rozgonyi | New Address
Effective today, August 15, 2007, Wired PR Works by Barbara Rozgonyi is now located at: http://barbararozgonyi-wiredprworks.com The new site includes archives dating back to June 2006. Wired PR Works RSS Feed
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