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SOBCon08 Notes Anita Bruzzese: Managing Your Online Reputation
About the SOBCon08 notes series . . . On May 2-4, Liz Strauss hosted SOBCon08: Biz School for Bloggers in Chicago. During the sessions, I typed notes to share with you. To presenters and attendees: please feel free to clarify and comment. Starting today, I will share notes from each session along with how I’m…
- Online PR | PR | Press Releases | Reviews
Online PR Made Easy by Marc Harty Review
In this picture, I’m smiling at an authentic Chicago Italian beef joint with Marc Harty. We met for the first time a few years ago when I won a contest to be Marc’s guest at an Internet marketing seminar. We’re both Illinois grads, we both like Italian beef and we both have a passion for…
Words From Old: Quotes From History To Inspire Your Next Press Release
There’s nothing like a great saying to inspire us. For years authors have leaned upon quotes from the past to initiate creative thinking. Historians have used the sayings of those who came before us to understand history’s affect on the future. While it may seem that words from the past are less meaningful in this…
Peter Shankman in Chicago on PR, Social Media Rules
Peter Shankman visited Chicago this week and I was there! Now this is one guy I’ve always wanted to meet. I’m a fan of HARO [helpoutareporter.com], more stats on that later, and Peter’s brilliance in general. Although most people associate Peter with HARO, did you know he’s also the author of Can We Do That?!…
Great Book Plus Reading List 2002-2010
Almost two years ago, I shared my book group’s reading list. This post attracted lots of traffic from people searching for book group suggestions. If you’re one of those folks, browse this list and also check out Kathleen’s Parker’s new blog, Marian’s Library for reading recommendations for all ages. Before you dig into the lengthy…
Setting PR Ranges|How to Include Social Media Marketing| Reader QA
A reader writes . . . I’m working on a proposal for PR work to a potential new client, and was wondering how you are incorporating social media tools into your proposals. Do you set up a separate rate structure re strategy and implementation for creating a buzz on blogs, Facebook, Linked In, Twitter, etc.,…
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