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Reading time: 6 minutes | Category: PR Strategy, Storytelling, Brand Experience, Travel AI Overview This article explores how the West End production of My Neighbor Totoro at London’s Gillian Lynne Theatre reveals a powerful 4-Act framework for designing emotionally resonant B2B customer experiences. PR strategist Barbara Rozgonyi maps theatrical storytelling onto brand touchpoints, showing marketers, communications professionals,…
If content is king, then professional writers must hold the keys to the castle, right? That’s what we’ll find out on September 8 when I present a program to the largest group of professional writers in the Midwest. Want to see what I’ll be covering in my speaking presentation? Here’s a copy of the slide…
Fifty characters: my recommended target mark and the length of the headline for this blog post. Making headlines caught my attention last week when a contact in a Yahoo! Group asked if anyone could talk about how to write headlines. After I volunteered, I decided to write this post to share my findings along…
Happy Birthday, Abraham Lincoln first technology president! Did you know Abe Lincoln’s T-Mail Can Teach Us About Blogging ? Here’s a brief clip from author Tom Wheeler’s site about his book, Mr. Lincoln’s T-Mail . . . “The Civil War was the first ‘modern war.’ Abraham Lincoln became president of a divided nation during a…
Gratitude is the sign of noble souls. Aesop In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. But, you don’t have to be a resident to count your blessings. To help you do that, here’s a refresh of a post that first appeared here in November 2007 about gratitude and…
When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and social media was something I read about, not interacted with. Being thankful with year-round Thanksgiving PR…