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If you work in PR or marketing, your job is shaping stories every day. The latest “What Is AI Reading?” study from Muck Rack reveals something powerful: AI tools are now retelling your brand’s story to buyers, executives, journalists, and decision‑makers. The big question is this: when someone asks AI about your company or your…
Looking for a workshop on how to hone your digital PR and social media skills? I’m teaching one on October 27. Here’s the event description. Register for DIY Digital PR Social Media Workshop. “Ingredient X: Top Secret Digital Fuel for Powerful Business Results” Learn how to propel your reach directly to people who can bring…
Today I’m testing out a new way to communicate for speakers: a question and answer page that conveys who you are while answering the basic FAQs to save the meeting planner time. Let me know what you think . . . . and feel free to adapt this format to fit your speaker profile page…
Thanks to the National Association of Catering Executives in DC for asking me to talk on New Age Marketing and PR. On December 18, I’ll be at the Marrakesh Palace. Guests welcome. So, if you’re in the area, come on out. I’d love to meet you! Register for New Age PR: How to Easily Become a Web Star…
We’ve all worn a “Hello My Name Is” nametag. So, what do your write in when it’s time to name something new – say a business or a blog or book or a product? Step number one in our social media success workshop is choosing a name. What could be easier, right? After all, you…
You can use Newsvine to not only read the news, but to make the news, post articles, gather your own community and more. Evergreen, the relaunch, is discussed in a bit more detail at the Newsvine blog. Thanks to the folks at Newsvine for the following email update. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ A Much Smarter Front Page What…