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Marketing | PR | Storytelling | Travel | Women in BusinessWhat Chicago Taught Me About Slowing Down and Thinking More Strategically
It’s Travel Tuesday on wiredPRworks, and this story might sound familiar to anyone who navigates transportation routes, leadership paths, or marketing/PR/sales teams. As someone who knows my way around Chicago and the CTA, or so I thought, I had the perfect plan. My husband told me exactly which bus to take, the 66, from the…
LinkedIn Power Strategies Going From the Sidelines to Superstar
On February 15, I’m debuting a new class for the new year. Based on thousands of interactions with students, LinkedIn Power Strategies teaches you how to stand out and be sought. You’ll learn simple strategies that show you how to go from the sidelines to becoming a superstar. Class is available on-demand online, via webinars…
- Marketing | PR | Press Releases | Publicity | SEO | Social Media
The New Rules of Marketing & PR by David Meerman Scott | I’m in the Book
David Meerman Scott’s upcoming book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly[pre-order on Amazon], goes on the market in a few weeks. From the early editorial reviews [see later in post], this will be a best-seller. Back in January…
Google’s Chrome Browser Begins with Press Release
On September 2 Google revealed Chrome, its new browser. While most of the buzz about Chrome’s public relations is around the comic book Google mailed to bloggers, the idea that the project started on day one with the team writing a press release caught my attention. To hear how the team was challenged to write…
Measuring PR Strategy
A river, a train, a street, a bridge, a walkway, a building – each offers a way to get from one place to another. How you determine your path, speed and method of transportation will measure how fast you get where you want to go. ROI is important, but first you have to know…
BlogWorld | Scott Allen Maximizing Small Business Blogs
Thanks again to Scott Allen for hosting the LinkedIntelligence Contest – and for awarding me the free registration and hotel at BlogWorld. Rick Calvert, BlogWorld Expo’s creator, donated the prize. Here’s a quick recap of Scott’s talk. Small business blogs are intended to support another business; moneytizing your blog tends to be counter productive. Google…
