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Why You Need Year-Round Thanksgiving PR Strategies
When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and social media was something I read about, not interacted with. Being thankful with year-round Thanksgiving PR…
Office Depot Web Cafe LinkedIn Webinar
Update: Thanks to Office Depot WebCafe for featuring me as the LinkedIn PR Expert – listen to the webinar. Sign up for a complimentary 7-day LinkedIn PR ecourse. Tomorrow I’m presenting a LinkedIn webinar for Office Depot – here’s the registration information. Hope you can join us! Tuesday, April 27th at 4pm ET Leveraging LinkedIn:…
How [and why-SEO] to write an optimized press release
In thinking about how we write and distribute optimized press releases – every time – for our clients, I decided to share the same strategies with you. What Makes Writing Online Press Releases Different One of the big differences between releasing a news story online and sending a press release to your local paper is:…
Random PR: Searching for Meaning in Google Keyword Rankings
Every Thursday, I share a few random Google keyword search rankings with my newsletter readers. [Want to be on the list? Email wiredprworks AT aweber DOT com.] Today, I’m sharing them with you. Here’s how it works . . . keyword-search term ranking/number of results for term conveying expertise = keyword-search term 4/1,580,000 = number…
BlogWord | PR Do’s and don’t’s
In this session, the moderator guided the discussion among six panelists. Top takeaways . . . Good corporate blogs: Southwest, GM and Kodak. “A press release has no real business in the blog world. It’s about community, ranking, participating. Until you’re engaged at the level, you really have no clue.” Brian Solis Key Discussion Points…
Going Pro with Business, Blogging, PR or Skateboarding
“It’ll never work. It’s taken me 12 years to do what I do. You have to practice for hours to do these tricks. And, you have bail – a lot.” 16 year old skateboarder’s answer to why he won’t give skateboarding lessons It’s Monday and I’m in the mood for some motivation. What do you…