Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert. Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, […]
Branding
196 posts
“Twitter has a place in business. Twitter combines two of this year’s hottest Internet marketing trends — real time updates and local search – into one simple, concise update box.” excerpt from “Taking Flight with Twitter” article, viewed – as of today – 2842 times according to The Business Ledger. […]
I had this idea for a post. Every week I would update the latest social media news. I tried it a few times with my ezine subscribers. I liked it. I think they did, too. But. . . keeping track takes time and effort. This week, for the first time […]
I love silent auctions. Bidding on donated items is fun, especially if you’re the winner. At the event, charities or organizations raise funds and awareness. And, donating items to be displayed online or at an event is good publicity. Everybody wins: the organization raises funds, your business gets promoted and […]
I love watching and reporting on trends. Trendwatching’s April brief reports on the Brand Butler, “why serving is the new selling” trend. Interested in trends, too? Here’s the Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers […]
A new report, “Beyond Trust: Engaging Consumers in the Post-Recession World,” defines “trust” and “recommendation,” as the key ingredients to brand success. Amazon.com, a site where customer reviews influence buying decisions, is number one. To measure results, the researchers developed the TrustR factor; 27% of brands scored above average. Compare […]
Adding another layer of personalization, LinkedIn now lets you present your profile in the order that best represents you and your profile. Customizing your profile’s section ordering is quick and easy. You will notice that the headers of each of the sections on your “Edit Profile” page now have handles […]
How do you handle negativity, privacy, branding, security on Facebook? Thanks to a reader who asked these questions about Facebook and their business. Have IRL [in real life] questions you need answered? Leave them in the comment box, text 630.207.7530 or email corywestmedia @gmail.com. 1. How do we manage negative […]
Butterflies used to be my visual brand. Why? Because I like photographing them and with the tagline “Marketing Transformations,” I though they were a natural fit. So I posted a series on my site: one for every page. But, did the images fit the brand? Here’s a replay of an […]
Gary Vaynerchuk is coming to Chicago tonight! I’ll be there. Because it’s Gary V Day in Chicago, I’m sharing this post from October 9, 2008 with 20 tips and a video. Enjoy! And…yes, I’ll be back with a report on what it’s like to meet Gary live. Thanks and congratulations […]
English