A reader writes “Would love to have your thoughts on our new village logo.” Attached to the message, I found a file with over 30 different logo options. Do you have a question you’d like to ask? Leave your reply in the comment box. Answer: Branding a village – ah yes – a project we’ve…
It’s priceless. And it’s yours. However . . . The way people see you online is not all up to you. Your reputation is in the eye of your reader. While you have some control over where you show up and how you position yourself, [trust me on this] you really want people to have…
Thanks so much to Mary-Lynn Foster and George Krueger for interviewing me as a The Bigg Success Expert Session guest. It was fun to talk about how to promote your business for free as a radio show guest. You can listen to the preview for free and I’m pleased to let you know you…
Looking for tips on how to be a radio show guest and get free publicity? Here’s the short answer: you need two things- a hot topic and a station. This post previews my upcoming interview with Mary-Lynn and George on the Bigg Success Show. Bigg Success is the how-to, can-do place for people on the…
One of the reasons I love being a blogger is: I get to communicate with other bloggers online whenever I want. But, meeting up in person sometimes takes some doing. When I got a personal invitation from Wendy Piersall to attend a ladies night out event, I replied immediately – I’ll be there! Thanks…
How does DNA relate to personal branding and community building? Read this post to find out. On twitter, Gary Vaynerchuk, host of Wine Library TV: Gary Vaynerchuk’s daily wine video blog, shared a link to his New Media Expo presentation where he talked about how personal branding is in your DNA. At almost 48 minutes,…
Recently a reader asked me how I started my Chicago area marketing and public relations consultancy. I answered background questions on how I transitioned from a corporate career to an independent creative consultant. To extend my answer and benefit others, I’m including the outline for a course I teach called “Write from the Start: How…
Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Book Deals, Digital Assets And Corporate Sponsorships with Prince Campbell, Jonathan Fields and Geoff Nelson. You’ll find all of my BlogWorld08 twoverage [tweet…
Two years ago today on September 19, I wrote a post called PR Takeaways: Talk Like a Pirate Day. At the time, there were 130 Google News searches for talk like a pirate day. Today’s count: 340 talk like a pirate news stories and counting. Google’s even getting in on the act. Hat tip…
Two years ago today on September 19, I wrote a post called PR Takeaways: Talk Like a Pirate Day. At the time, there were 130 Google News searches for talk like a pirate day. Today’s count: 340 talk like a pirate news stories and counting. Google’s even getting in on the act. Hat tip…
After writing about Google’s Chrome comic book, I asked Brad Shorr, who frequently writes about business humor and is a business cartoon writer to guest post and talk about . . . Why Don’t Companies Use Cartoons in Their Marketing? By Brad Shorr, guest author As a business cartoon writer, this question crosses my mind…
A reader writes . . . I read with interest your response to the gal looking for help with her arts site. You say in your response: As you may know, press releases have evolved from a simple announcement to a select group of journalists to powerful tools that merge search engine optimization, multimedia, social…
Searching for popular blogs to follow? Yahoo’s Blog directory lists blogs by category. Shown here is a screen capture I took this morning. At the time, Wired PR Works was number one. So . . . I told my newsletter subscribers about it. [Apologies to my newsletter readers for letting this news get me too…
Sometimes a seemingly tiny crisis can turn out to be a major ordeal. Little things can blow up into big matters very quickly – especially online. This week, United Airlines’ stock nose dived and almost crashed due to a story, published in 2002, about United’s bankruptcy filing. According to some reports, as much as $1.41…
When a first-time speaker asked for ways to improve their presentation before taking the stage, I put together a list to help them out. Even if you’re not a first-timer, I hope these tips I’m sharing that work for me, along with the ones I picked up from my professional speaker friends, will help you!…
If you’ve been reading this blog for more than a few posts, you know that I tend to stray away from sports, politics and sometimes, religion [disclosure: I am member of the United Methodist Church]. So, there will be no direct reference to any person, place. party or candidate here, from me anyway. However ….
Here in the U.S. It’s Labor Day weekend, a time to celebrate the last few sweet bits of summer. Last night while I sat in a friend’s driveway watching The Blues Brothers on a 16′ x 14′ screen, I got inspired to take a new look at the movie. This time, from a fundraising perspective….
Last Saturday, I discovered Wired PR Works blog led a group of 100 PR blogs –by over 650% – in the most improved Technorati ranking category. My big audience for my big announcement? Two boys: ages 9 and 13. The location: my sister’s almost empty attic. My announcement went something like this . ….
Congratulations go out to every PR blogger who made Brendan Cooper and Matthew Watson’s recently released top-ranked PR blog lists. It Pays to Put PR in the title of your blog Matthew bases his Top 50 PR blog rankings on the AdAge Power 150. He looks for blogs with PR, Public Relations or Publicity…
For most bloggers, conventional wisdom says that Stumbleupon traffic is good to spike your numbers, but not so good at holding attention. Usually, I agree. Typically, my Stumbleupon traffic has a bounce rate of 70% or higher, which means that most people glanced at my blog and clicked onto something else with ten seconds. In…
Take an active approach to getting inbound links and watch your rankings rise. Here’s how . . . 1. Write great content – yes, this is a given. Mix up your style and try on content tangents to see what works. 2. Leave a comment at sites that use CommentLuv 3. Research who’s linking to…
If you’ve ever won a contest, you know how good it feels to be a winner. Hosting a contest invites participation and gives people something to talk about: you! This post first appeared here in April 2007 with the first three steps only. Today, I’m adding in five more. What would you add? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Original…
Do you spread your ideas around or leave them up at the same URL all day, every day? That’s a question for bloggers. How about the rest of you? How far does your message travel? Do you spread it or do other people do that for you? Today a friend called in need of an…
That’s my only update on Friday night, the first night of BlogHer 08. If I ever needed confirmation that someone valued what I had to say, this was it. Making it onto Alltop’s online PR blog feed-magazine rack, a collection of the best of the best feeds, was a dream come true for me. What…
Every Tuesday, Liz Strauss at Successful-Blog hosts an open comment night. Last week the group came up with the idea to host a blog showcase. Blog-to Show? Showcase Your Blog at Successful-Blog July 26-27 outlines the details of how to get in. With all entries in, the show is up – live – now with…
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