In almost every presentation, I show a chart with survey results that prove blogger relations is the most effective social media marketing tactic. Then I ask this question: Who here is using blogger relations as a social media marketing tactic? Every time, almost no hands go up. That’s why when […]
Branding
186 posts
Two weeks ago today Google+ launched. Like most new tools, it’s a lot easier to figure out how it works when you ask other people how they use it. That’s why we’re bringing Google+ alive in 3D at the next Digital Innovation Forum next Thursday at IIT/SAT in Wheaton. Do […]
It’s Fourth of July weekend here. Why not set off some LinkedIn fireworks? Check out 13 ways and listen to Katy Perry, too. Happy Fourth! 13 Ways to Use LinkedIn to Light Up Your Career or Company The first 12 come from my LinkedIn chapter in Success Secrets of the […]
You talk. You market. You listen. Great! Let’s get serious . . . how good are you at communicating? June is Effective Communications Month. Now is a good time to hone your skills. But, where do you start? Lucky for us, my friend Felicia Slattery is hosting an effective communications […]
From time to time, I share a client’s press release, this time about a live broadcast from our client’s studio. Here’s one that’s full of all kinds of fun angles. My great friends, MJ Tam, Doung Sheahan, Nancy Look and Beth Rosen will be broadcasting live from Drury Design Kitchen […]
How is your business branding supposed to be performing right about now? Almost good enough, but not quite exquisite, doesn’t get it in business and in the garden. Recently, I took this picture of a vine that was supposed to be in full flower – according to the garden’s […]
“You’ve got to go create a ripple.” Those words came to me as our youngest son and I tromped around the woods. Early in the evening or late in the afternoon, depending on how you measured it, we were doing what we do best: an adventurous young man now, once […]
I like to cover conferences. If you know me, you know that. Do you like to share conferences? Covering and sharing are two different things – or are they? To me sharing, happens via social media. Coverage can, too. Today I’m combining the two to bring you shared coverage from […]
You might call this week a LinkedIn hat trick. With two media interviews and a LinkedIn personal and corporate branding training session, this trio of events got me thinking about how it was time to update the checklist I use in my workshops. I’m sharing it with my readers – […]
Today I’m honored to be presenting a program on best practices in higher education digital communication at the Higher Learning Commissions Academic Quality Improvement Program [AQIP] conference. Here’s the presentation guide that includes an outline of what I’m covering as well as links to resources. Following along or want […]
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