Recently a reader asked me how I started my Chicago area marketing and public relations consultancy. I answered background questions on how I transitioned from a corporate career to an independent creative consultant. To extend my answer and benefit others, I’m including the outline for a course I teach called “Write from the Start: How to Launch Your Creative Consulting Career.” Created for writers, a few of my students have gone on to be very successful. I hope this outline helps you. If you’d like to present this program to your group, live or via teleseminar, contact me at 630.942.9542 to arrange a presentation consulting session. Image: Barbara Rozgonyi, copyright 2008 “elephant ear swirl”
Write from the Start: How to Launch Your Creative Consulting Career
Finding your niche in the freelance business
Whatever you can do, or dream you can, begin it.
Boldness has genius, power and magic in it.
Johann Wolfgang von Goethe
Making a career change
What do you want to be when you “grow up”?
Books, counseling, research, informational interviews
“The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success” by Nicholas Lore
Niches and characteristics of each
PR or creative
Evaluating your potential
Project/time management skills
Business cards and letterhead
Portfolio – what’s there, what’s missing
Office equipment and phone lines or mobile only
Software, Internet and e-mail
Web site or Blog
Money, time and space
Marketing your service
IWOC Rates and Member Profiles
1994 Average Hourly Rate $58.25 (16.5% increase from 1991)
1997 Prices varied by project, but averaged around $70.00 per hour
1994 Average IWOC member profile: Female, age 45, 7 years of independent experience, 31 hours per week, $37,000 in annual income – $5,000 goes to expenses.
In 1997, 50% of all respondents who worked full-time as freelance writers (35 hours per week or more) earned an income in excess of $65,000; 30% earned $90,000 or more
I’m checking to see about the most recent rate survey; hourly rates range from $75 for editing or beginners up to $500 or more.
Prospecting for and qualifying customers
Online job boards
Networking on and offline
Publishing a blog
Connecting via social media
Qualify prospects by need and ability to pay
Write an article for an industry publication
Interviewing and Presenting the Proposal
Ask questions and listen
Don’t give away ideas
Pricing the project
Include the contract with the proposal
Doing the Work
Phone or personal interviews
Keep client updated with weekly progress reports
Schedule enough time to complete the project
Accept projects you like and the work will be easier
How did you find your way here? What were you looking for? Did you find it?