Branding and Social Media Opportunities

Here’s a quick video I found today on iMedia from their Brand Summit. You can show this to those who wonder if social media is valuable or watch it yourself for ideas on how social media might work with your branding. Key: it’s all about community.

The interview features:

• Jim Calhoun, PopularMedia 
• Melissa Hudson, A&E 
• Doug Chavez, Del Monte Foods 
• Michelle Thomas, Zappos.com 
• Hilary Weber, Kaiser Permanente

Go directly to the video about branding and social media opportunities.  What do you think? How do branding and social media mix?

The greatest social media opportunities for brands – iMediaConnection.com

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Although social networks are more popular than ever, the jury is still out on the role brands should play in these portals. iMedia asked leading brand marketers to discuss their strategies for making a splash.

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