Thanks to Search Engine Strategies for including me in their press corps. Here’s a transcript from the Social Media Optimization session held in Chicago on December 10. Notes captured using CoverItLive are as typed with no editing. You’ll see I figured out how to make longer entries as I went along. Still testing this technology…
Twitter transcripts for this session follow. Apologies to those of you who checked in and found a coveritlive.com template. NOW I know how to use it – testing new technology on the fly is, uh, iffy. But, I think more people enjoyed the twitter updates anyway. So, thanks for your patience and to those of…
Estimates go as high as 150 plus – that’s the number of people who showed up for Chicago Social Media Club’s December event, only our second ever. So . . . what makes a succesful social media networking event? If you guessed people, you got the biggest answer right. Here’s a run down, in no…
It’s Friday. I just crossed the 2,100 mark update on twitter and decided to share this ecourse I wrote to go out to my MTN newsletter subscribers. Now, my newsletter wears the Wired PR Works brand. Sending out a sequenced system like this works with email providers like Aweber – affiliate link. Hope you find…
It’s teleseminar training time. Alex Mandossian is on the phone right now giving away some great information about his course that teaches you how to market your business using teleseminars. This is an affiliate link that takes you to a page to a $20 preview call offer. You’ll get access to a three-hour recording packed…
It’s priceless. And it’s yours. However . . . The way people see you online is not all up to you. Your reputation is in the eye of your reader. While you have some control over where you show up and how you position yourself, [trust me on this] you really want people to have…
Mashable Open Web Awards is now in its final round. Winners in 26 categories will be announced on December 16. Vote here for your favorites in and check out the top three in each. What surprises you about this year’s list? Mainstream & Large Scale Social Networks Netlog http://netlog.com/ Platinum Lounge http://www.platinumlounge.com/ Twitter http://twitter.com/ Embeddable…
A recently released survey from Citigate Dewe Rogerson suggests that online PR needs to be explored further. [First spotted on DirectTrafficMedia.] Citigate Dewe Rogerson surveyed more than 100 marketing professionals in the UK and Ireland in October 2008 to come up with these findings: · Over 50% of marketing pros allocate under 5% of budgets…
Is it right to take someone down? At this moment, an online press release someone distributed about their twitter accomplishments is on Digg. The title isn’t very complimentary. And while I agree with the assessment that bragging about something isn’t the right way to market – especially if what you’re touting isn’t all that great…
MarketingSherpa’s chart of the week shows how businesses are shifting marketing strategies. It’s not surprising that advertising is way down. Telemarketing is almost even on the reducing/adding sides. Look for more emails if you’re on a house list and additional ways to connect via social network marketing. Take some time to think about how you’ll…
If you publish an email newsletter, you know that writing a compelling subject line is often the hardest part. So, what does it take to get people to open your email? Is there a formula you can use to up your open rates? What can you learn from your email marketing about how your community and…
When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and social media was something I read about, not interacted with. Being thankful with year-round Thanksgiving PR…
Question: How can coaches, creative types, consultants and speakers avoid cutting their rates in this economy? Answer: Keeping your rates set is important for many reasons, but the biggest one is probably the most surprising: being ethical to your current clients and your own company. How fair is it to cut your rates for new…
Vote here through Sunday, November 30th 11:59 pm PST for your favorites . . . Mashable Open Web Award Categories Mainstream and Large Scale Social Networks Embeddable Widgets Blog Plugins Social News Social Networking Applications Social Bookmarking Search And Social Search Sports and Fitness Photo Sharing Video Sharing Start Pages Places and Events Travel…
Does age matter in media relations? What is a credible source? Do journalists get SMPRs? Thanks to Middelberg Communications for contacting Wired PR Works with the preliminary Findings from the Middleberg/SNCR Survey of Media in the Wired World. Because the survey is in progress, journalists can still participate in the new media and communications survey….
Thanks so much to Mary-Lynn Foster and George Krueger for interviewing me as a The Bigg Success Expert Session guest. It was fun to talk about how to promote your business for free as a radio show guest. You can listen to the preview for free and I’m pleased to let you know you…
Today, November 18, WALL-E comes out on DVD. [And, yes I’m asking myself if my blogging mentors would write this kind of post. Stay with me – there is a lesson or two here somewhere.] I hate robots. I love Pixar. I didn’t want to see WALL-E. But, I couldn’t stop reading the reviews. After…
At a college preview, a sign said: take the stairs, you’ll get a workout and you’ll save energy. So, we did. At the mall over the weekend, we tried to take the stairs. But, there are no more stairs. There are only elevators and escalators. According to Rory Vaden, the world’s leading expert, speaker, and…
At a college preview, a sign said: take the stairs, you’ll get a workout and you’ll save energy. So, we did. At the mall over the weekend, we tried to take the stairs. But, there are no more stairs. There are only elevators and escalators. According to Rory Vaden, the world’s leading expert, speaker, and…
Another site, another ranking system for top marketing blogs- they’re all the same, right? Well, no. Junta42’s top marketing blog list is different than most out there. It’s based on content. Want to know what makes great content? Read Junta42’s Ultimate Guide to Content Marketing. Here’s why and here’s what I like about this ranking…
Promoting a Chamber of Commerce is a multi-level, multi-purpose communications endeavor. A press kit is one way to present your organization to not only the media, but to business owners and local leaders. Today, I’m sharing my response on LinkedIn Answers to this question: I am putting together a press kit for a chamber of…
This post is brought to you by the letter p. What if all you need to be a successful marketing, PR, social media or ___________________ thought leader is these 29 Ps? 1. Publish – have something in writing 2. Produce – keep information flowing 3. Photograph – take pictures 4. Philosophize – tell what you…
How do you feel about rejection? “Rejection is the absence of meaningful love.” Charles Solomon, author “Actors search for rejection. If they don’t get it they reject themselves.” Charlie Chaplin “I think all great innovations are built on rejections.” Louis Ferdinand Celine, French writer and physicist 1894-1961 “I take rejection as someone blowing a bugle…
BlogHer is coming back to Chicago! After attending BlogHer07 in Chicago as a local volunteer live blogger, I made the decision to travel to BlogHer08 in San Francisco. What a difference a year made! In 2007, blogging was still edging into the monetization mainstream. In 2008, PR reps from major agencies seemed to pop…
Thanks to Michael Pranikoff, PRNewswire’s Director of Emerging Media, for a stellar presentation last week at the MeetingTechOnline Summit. In his session, Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues, Michael covered Web 2.0 basics, spotted social media trends and introduced new online PR concepts. I’m sharing my twitter updates with…
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