BurrellesLuce recently released a report on the top 2009 media outlets, including comparisons to past rankings.
Grab your copy of the two-page BurrellesLuce’s 2009 "Top Daily Newspapers, Blogs, and Consumer Magazines & Social Networks."
Note that you will have to enter name and email address in exchange for the information. Each list is based on one measurement. What I like about these lists is that they report on where each media group ranks at the moment. To give you an idea of the current standings, I captured these screenshots to share with you.
Here’s a pull out of the top 15 blogs, based on technorati authority. To find out how the blogs stack up on more levels, measure blog rankings that report on readership and page views as well. Still, it’s interesting to look at the list. If you want high-profile promotions, link to a post on these blogs or leave frequent comments so you become recognized as part of their community.
Top 10 Newspapers by Daily and Sunday Distribution
For me, one of the most interesting measures of newspapers is the number of inbound links. We also look at how the publications position stories both online and in print. Yesterday’s paper clip is today’s link online.
Looks like the Boomers have this one locked up. How do the online sites match up? Will there be more movement in Boomer social networks in 2009?
Social Networks based on Alexa rankings
No matter how these networks rank, what’s important to you is to be where your people are. For most businesses and organizations, it’s Facebook, twitter and LinkedIn with flickr filling in as an image manager and search engine magnet. By the way, LinkedIn comes in at number 15; twitter is at number 23.
For those of you who like to measure historical data, check out the BurrellesLuce archive – no sign-up required.
- 2008 Top Newspapers, Blogs, and Consumer Magazines
- 2007 Top Newspapers, Blogs, and Consumer Magazines
- 2006 Top Daily Newspapers in U.S. Circulation
- 2005 Top Daily Newspapers in U.S. Circulation
- 2004 Top Daily Newspapers in U.S. Circulation
Your Turn: What do you think about the 2009 standings? How do they relate to your marketing and public relations efforts?