2009 Media Resource: Blogs, Social Networking, Newspapers, Magazines

BurrellesLuce recently released a report on the top 2009 media outlets, including comparisons to past rankings.

Grab your copy of the two-page BurrellesLuce’s 2009 "Top Daily Newspapers, Blogs, and Consumer Magazines & Social Networks."

Note that you will have to enter name and email address in exchange for the information. Each list is based on one measurement.  What I like about these lists is that they report on where each media group ranks at the moment. To give you an idea of the current standings, I captured these screenshots to share with you.

Top Blogs as Ranked by Technorati

Here’s a pull out of the top 15 blogs, based on technorati authority. To find out how the blogs stack up on more levels, measure blog rankings that report on readership and page views as well. Still, it’s interesting to look at the list. If you want high-profile promotions, link to a post on these blogs or leave frequent comments so you become recognized as part of their community.

topblogs

Source: 2009 edition of the BurrellesLuce "Top Daily Newspapers, Blogs, and Consumer Magazines & Social Networks"

Top 10 Newspapers by Daily and Sunday Distribution

For me, one of the most interesting measures of newspapers is the number of inbound links. We also look at how the publications position stories both online and in print. Yesterday’s paper clip is today’s link online.

topnewspapers

Source: 2009 edition of the BurrellesLuce "Top Daily Newspapers, Blogs, and Consumer Magazines & Social Networks"

Consumer Magazines

Looks like the Boomers have this one locked up. How do the online sites match up? Will there be more movement in Boomer social networks in 2009?

consumermags-circulation

Social Networks based on Alexa rankings

No matter how these networks rank, what’s important to you is to be where your people are. For most businesses and organizations, it’s Facebook, twitter and LinkedIn with flickr filling in as an image manager and search engine magnet. By the way, LinkedIn comes in at number 15; twitter is at number 23.

topsocialnetworks

Source: 2009 edition of the BurrellesLuce "Top Daily Newspapers, Blogs, and Consumer Magazines & Social Networks"

For those of you who like to measure historical data, check out the BurrellesLuce archive – no sign-up required.

Your Turn: What do you think about the 2009 standings? How do they relate to your marketing and public relations efforts?

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