I could keep going, but I’m stopping at 25 – for now. Thanks to Chris Brogan for the suggestion to blog about what you think about Google+. Go here if you need a Google+ invitation, or would like to see what Google+ looks like. How about you – how do you see Google+…
Coming at you in what I would say is at least 4D, a new infographic reframes content as marketing. Set on a base of KPIs, the Content Grid v2 by Eloqua and Jess3 connects content with three levels of business objectives and nine phases of prospect goals over five distribution channels and over 20 types…
Peanut butter and chocolate, ying and yang, search and social – now there’s a powerful, and natural, combination! And, lucky for us – search and social is the topic of the June 27 Social Media Club Chicago program. What questions do you have about search and social?
Thanks so much to PRSA SCC [Suburban Chicago Chapter of Public Relations Society of America] for inviting me to present a program on Blogging and PR on June 14 at the Sheraton Suites in Elk Grove Village. What questions do have about how to mix PR with blogging to build business – for you or…
Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I’m passing this topic over to a guest author. The last time this special guest posted here, his post about keys to writing a press release for SEO and page rank landed in the top social media posts…
Today I’m honored to be presenting a program on best practices in higher education digital communication at the Higher Learning Commissions Academic Quality Improvement Program [AQIP] conference. Here’s the presentation guide that includes an outline of what I’m covering as well as links to resources. Following along or want to contribute? Use the #3Dedu…
The last question our personal branding panel got at Affiliate Summit West was, to me, curious, “What would you do if someone hijacked your brand?” Being an overly trusting person, I never thought about the possibility of someone intentionally hijacking your brand – or your work. Yet, it’s happened to me before. Recently I discovered…
Michael Jackson: “You got to be startin’ something.” In 1996, I started a group called IWOW, Independent Writers of the West. In 2008, a small group of folks, including me, started Social Media Club Chicago’s Chapter. Now, it’s time to start something completely different . . . and that’s DIF.
UPDATE 03.01.11 Thanks so much to Facebook for restoring my account! After two weeks and three attempts, I’m back in. Two days ago I submitted my third or fourth request and today I got an email from Rick in User Operations letting me know my account was restored. Yay! Thanks to everyone for all the…
Mark Ragan talks about the brand journalism concept at Social Media Club Chicago.
Every Tuesday, Marketing Sherpa sends out a chart of the week. Social Media Tactics for B2B is this week’s chart. That’s what you see here. A pull out from the 2011 B2B Marketing Benchmark Report, a survey of 935 marketers, the complete report includes 167 graphs and charts like this one. You may purchase the…
On January 5, I land in Las Vegas to cover the 2011 Consumer Electronics Show. I’m so excited to share my CES 2011 adventures with my readers!!! To orient you to the show’s major themes and events, here’s a quick start guide with conference content from the CES site.
Hey, where did you go this year? Before 2010 closes out – and that time is fast approaching – why not capture your personal 2010 review. Today I’m sharing my highlights: some accomplishments, a postcard and even a few wrong turns.
Thinking of going to Affiliate Summit? To help you make your decision, here’s a video, six reasons and a preview of the personal branding panel. I’ll be speaking at Affiliate Summit West 2011 in Las Vegas on Monday January 10 from 2:00-3:00 pm. Thanks so much to Marty Fahncke, my friend, fellow mastermind group member…
It’s back, and bigger, with 7,200 bloggers responding. This post cover 12 plus comments on Technorati’s seventh annual report, The 2010 bloggers mix breaks down into 65% hobbyists, 21% self-employed, 13% part-timers and 1% corporate. A global survey, 2010 geographic demographics divide into: 33% US, 38% North American, 19% EU, 8% AAPC and 2% South…
Only one Chicago-based PR pro was willing to comment on a New York Times piece trashing the Tribune. Wonder why. – PR Junkie That PR pro was me. I got the invitation to comment from Michael Sebastian while I was a business innovation conference tweeting the Google session. Afterwards I went to teach a Facebook…
Over the weekend I got to pose with celebrities – not the real pro bloggers and social media marketing celebrities I’ll see at BlogWorld Expo in about 10 days, but images of the people who got the very same education I did and then rose to fame. That’s me with Dick Van Dyke, actor and…
Josh Bernoff, co-author of Empowered, met up with Barbara Rozgonyi and Social Media Club Chicago on September 14 – includes notes, video and images.
Merci and Bonjour: Plugging Back into Networks After Unplugging in Paris Thanks to those of you who checked in over the past week and wondered “Where in the world is Barbara?” Paris was the answer. That’s me with Pan in Jardins et Palais du Luxembourg. I’ll have more stories about my trip later, but for…
Thanks to Annette Bau for asking me to be today’s Financial Summit’s social media speaker. Here’s the background story on the sales and social media presentation for financial advisors and the message Annette sent out to the attendees . . . Barbara Rozgonyi on Savvy Social Media: How to Leverage Social Network Connections into Profitable…
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Being really great at what you do doesn’t always translate to other skills. For example, how well do you know how to swim? Can you dog paddle, compete in a triathlon or watch the beach as a lifeguard [or a sun bather]? Now, let’s think about business skills. What is the one skill you need…
Or . . . How Did you Get from Here to There I don’t think of myself as a career counselor and mentor, but other people seem to. Lately I’m getting these questions a lot: How did you get there? How can I get a promotion? Should I quit my job? How can I start…
People have questions. You have answers. That makes you, to them, an expert. What do you want to be known for? Here’s some help on figuring out how to be the “know it all” go-to resource in your area of expertise. Today it doesn’t take a website or a blog to connect with a community…
How does social media affect the news? A new study gives us insights and answers. Because one of the participation incentives was a copy of the results, I participated in the 2010 PR Week/PR Newswire Media Survey. Released recently, the survey measures the uses and applications of social media by PR practitioners and journalists. You’ll…
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