Or . . . How Did you Get from Here to There I don’t think of myself as a career counselor and mentor, but other people seem to. Lately I’m getting these questions a lot: How did you get there? How can I get a promotion? Should I quit my job? How can I start…
“Why did they make a movie about Facebook? It’s just Facebook.” college junior watching trailers for “The Social Network” Facebook. Is it just Facebook? Or, is Facebook something bigger than Facebook? How will “The Social Network” profile the business of communication – and capture the spirit of our time? UPDATE 10.01.10 Today the movie comes…
10.08.10 UPDATE Breaking News – use this code to save 15% Register now for BlogWorld and save 15% on Thursday, Weekend or Full Access Passes. Looking for a way to save on your 2010 BlogWorld and New Media Expo registration? There’s a link at the bottom of this post. Depending on when you get here,…
Continuing on in an informal series of posts about influence inspired by the Fast Company influence project, here’s one with references to many sources, including Wicked. Originally posted on July 9, 2008, the information is updated with new numbers and the addition of a new slant: leadership. It’s funny. When we work with our clients,…
How do you feel about Fast Company’s The Influence Project? “It’s a wild, unwieldy, imperfect, and hopefully fun way to take a look at the wild, unwieldy, imperfect and certainly fun world of social media.” Mark Borden of Fast Company writes in his post today called Popularity, Ego and Influence – What is the Influence…
This will be one for the best-of case studies book. And, for me, it’s already fascinating to see how bloggers, social media thought leaders and internet marketers are spreading the word – in their own way – to their networks: email, blog posts, twitter updates and Facebook links have all found their way online. The…
Yes, that is me with Southpaw, who represents the Chicago White Sox on twitter, at games and community events. Taken at the Eat.Drink.Tweet. event at US Cellular Field in June 2010, this picture is one of many from my Chicago White Sox Tweetup Album. Thanks so much to Amy Jensen Martin of Digital Royalty for…
Flash back to 2000. . .. that’s the year I bought http://wiredwriting.com. With plans to use the site as a space to teach people about how to communicate more effectively online, I knew that writers would need to upgrade their skills – even if they were A+ students offline. Today, I teach wired writing workshops…
Last night, Social Media Club Chicago met up with attendees in town for TN2020, an international summit hosted by The British Council. Pictured here: Oli Barrett our emcee, Barbara Rozgonyi and Andrew Kneale of The British Council. Attendees heard perspectives from a variety of viewpoints, including NASA, Ireland, Epic Fu, New York State Senate, American…
One way to get attention is to talk in new places. That’s what guest posting is all about. Here’s a post that first appeared two years ago today on Word Sell Inc. Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make Up Your Mind to Make…
Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert. Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, Success Secrets of the Social…
Done. In a click of a link, this blog is now running on WordPress 3.0 Named in honor of Thelonius Monk and released today, WordPress 3.0 follows WordPress 2.9 named after Carmen McCrae. What comes packed in the new version? Here’s a quick roundup of highlights and a video. Please share links and insights so…
Last night I taught a class originally titled “Facebook and Families: Keeping Peace in the Statusphere.” What qualifies me to teach a Facebook and parenting training class? I am a mom blogger, have two teenagers, a twenty year old and an extended family in real life and on Facebook. And, earlier this year NBC5 interviewed…
I’ve been looking for this number for years. So, I had to make it up. It turns out my number was low. Small Business Marketing Budget as a Percentage of Gross Revenue According to Marketing Sherpa, Small organizations, small business, spend 11% of gross revenue on marketing. I said: 5-10%. Medium organizations of 100-1000 employees…
My bio has a new line: The mother of three, Barbara is a contributor to Chicago Moms Blog. I. Am. Not. A. Mommy. Blogger. I am a mom who blogs. So, call me a mom blogger; a women who blogs who also happens to be a mom; or the mother of two teens and a…
A simple code keys into a new social media infographic. Yellow is for content. Red is for channels. D means data rich. Four points cover the spectrum: awareness, consideration, centralized and decentralized. How best to interpret this? In New Content Marketing Infographic: “The Content Grid” Joe Chernov, the new director of content marketing at Eloqua,…
Today I’m talking to lawyers. Thanks to Larry Bodine of LawMarketing.com for asking me to write this article Seven Steps to Conduct an Effective PR Campaign using Social Media for the Legal Marketing Technology section. Here’s how to start out . . . Still sending out traditional news releases? If you’re looking for way to…
Barry, Barry, Barry . . . that’s the name that kept coming up as someone I had to meet. Today I’m happy to introduce you, too, to Barry as in Barry Moltz. Thanks to Barry for buying me lunch at Navy Pier and telling me how he helps small businesses get unstuck. In the course…
Creating community: one of the biggest missing pieces in the marketing and PR puzzle. Whenever we present our accelerated marketing plans, we always talk about creating, building and nurturing a community. In plumbing the depths of my experiences archive, I remembered this presentation I created four years ago. Dual cast to a live audience in…
On April 19 I covered key highlights from a 2010 media survey, but I missed an important one. When I tweeted this stat: according to PRNewswire 70% of social media tweets result in coverage vs 20% traditional PR given at presentation at the UnGeeked Elite Conference in Milwaukee, it got retweeted and questioned. Some people…
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One way to get media attention is to tie your news into special days, weeks or months. Sure, you can make up your own -that’s a good strategy. But, why not build on a celebration that’s already going to be going on? For example . . . What’s so special about today? May 11,2010 Eat…
Happy Mother’s Day 2010 Twenty years ago today I woke up in a hotel room in St. Louis and made a decision that would change my life. It was my first Mother’s Day. I had a beautiful baby girl. And, I was alone. I was at a conference that, professionally, meant a lot to me….
What happens when social networking skills meet up with horoscopes? Thursday, May 6th, 2010 — You may be proud of your social networking skills, yet you still might feel like an outsider today. You want to be accepted by others, yet you choose to do things that demonstrate your independence rather than thinking with a…
Today is LinkedIn’s seventh anniversary! When did you sign up for LinkedIn? I joined LinkedIn on May 23, 2005. Your LinkedIn profile gives you automatic access to the world’s largest professional online network. Latest LinkedIn Facts LinkedIn has over 65 million members in over 200 countries. A new member joins LinkedIn approximately every second Half…
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